The FMCG Marketing Daily | How Athleta is revamping its brand | Why more celebrity-led brands are shutting | Mondelez plant in Ukraine 'hit by

The FMCG Marketing Daily — August 27, 2026 In this episode: • Athleta's CMO is publicly breaking from the brand's previous marketing playbook with a deliberately more provocative fall campaign — a live case study in purposeful repositioning under pressure. • The celebrity brand boom is hitting a structural wall — and the lessons for FMCG brand managers who license fame as a shortcut to equity are uncomfortable. • A Russian drone strike on a Mondelez factory in north-east Ukraine puts one of the world's largest snack companies directly in an active conflict zone — with immediate implications for supply continuity, brand reputation, and category management. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.