Happy Tuesday! It’s just strictly fam on this week’s episode of Brand:Me. Join me on my first mini solo episode where I dive into the chaotic world that is everyone’s latest and favorite, TikTok. While I always like to recommend diversifying your media presence, I give my take on the effectiveness TikTok can have on pushing your personal or professional brand to the next level. Being active on TikTok and finding your niche can really open some wild doors you never thought possible. It’s helped me as an influencer reach a brand new audience but on the other hand, it’s helped my life out as a consumer like I never imagined. Whether you’re doing the latest dance trends, showing off a new clothing haul or just swiping for hours like the rest of us, TIKTOK IS IT!
Timestamps:
1:00 - Frustrated with Instagram
5:15 - Reinventing yourself on Tik Tok
12:28 - Best Tik Tok practices
16:25 - With Tik Tok, the realer the better
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Have a side hustle? Want to quit your day job and start your dream job? You're in the right spot. BRAND: ME! is the podcast that brings you into the multi-faceted world of brand building, the power of social media, and personal branding. You'll be inspired by thought leaders and brand-builders and learn everything there is to know when it comes to running your own empire - from launching a developing your logo, winning on social media, to getting press and going viral. Your host, Preston Konrad, is a lifestyle expert, creative director & television personality based in New York City. Preston brings 15 years of experience working with storied lifestyle brands, such as Ralph Lauren, Belstaff, and American Eagle Outfitters, as well as starting his own lifestyle brand, and a creative marketing agency.