SubX - The Subscriptions Economy in Retail and eCommerce

Gemma Mills, CEO & founder of JOMO Club - a D2C membership featuring artisan alcoholic drink alternatives designed to promote the ‘Joy Of Missing Out’ - joins Katie and Hessell to discuss the inspiration behind her subscription business. 

Discussion points in this episode: 
  • How entrepreneurial spirit helps when launching a new subscription
  • Why events, and different seasons, are a key consideration when scaling a business 
  • How to build a club or community of shoppers
  • What lessons can be learnt along the way
Behind the microphones:

Gemma Mills, CEO & founder of JOMO Club:
https://www.linkedin.com/in/gemmamills1

Hessel Mulder, Enterprise Account Executive at Chargebee
https://www.linkedin.com/in/hessel-mulder

Katie Searles, Editor, InternetRetailing and DeliveryX:
https://www.linkedin.com/in/katie-searles-522451132/

Creators & Guests

Host
Katie Searles

What is SubX - The Subscriptions Economy in Retail and eCommerce?

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.