HUNGRY.

A brand who followed no “rules”.Tarquin turned beautifully constrained budgets from headwind to tailwindThey’ve built a WHOPPAAA business, by not focusing on London.Distribution Density> Distribution BreadthBrand Depth > Brand AwarenessDie Hard Fans> Meek FansLOVED this episode. ON THE MENU:The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you d...

Show Notes

Tarquins are a brand I adore. A brand who followed no “rules”.
Tarquin turned beautifully constrained budgets from headwind to tailwind
They’ve built a WHOPPAAA business, by not focusing on London.
Distribution Density> Distribution Breadth
Brand Depth > Brand Awareness
Die Hard Fans> Meek Fans
LOVED this episode. 


ON THE MENU:
  1. The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you don’t have a business if you can’t hit 40% gross margin”
  2. How Tarquin Mastered the Art of Timing: Timing is Tailwind, but you need to be in the water to catch the wave
  3. Sell, Sell, Sell: How Tarquin got the brand off the ground hustling to pubs in Cornwall
  4. Distribution Density: Why Tarquins constrained their distribution to Cornwall for 5 years
  5. Seth Godin’s Purple Die in Swimming Pool vs Ocean: why Tarquins opened 7 retail stores Brand Depth > Brand Awareness
  6. The Doombar Effect: how to market to a national audience on a local level
  7. Margot Robbie & Pimms: 4 Ways Tarquin would reinvent Pimms to make it BOOT OFF in USA and Australia
  8. Permission marketing: How Tarquins use email to build a HUGEEEE D2C channel
  9. Why momentum solves a lot of problems
  10. Perry Haydn Taylor Packvertising: Why Tarquins focused all their beautifully constrained budgets on the bottle



What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER