Building a Real Estate Fanbase: Large-Scale Events with Arshia Kia | The LAB

Stop working for strangers and start building a fanbase. In this unfiltered breakdown, Arshia Kia, Real Estate Expert at eXp Realty, reveals why your sphere of influence is a goldmine. Learn how he leveraged a background in community engagement to host large-scale events that generate sustainable growth.

Real estate is a contact sport, and your ability to connect eye-to-eye is the ultimate competitive advantage in 2026. This episode explores how eXp Realty agents are leveraging large-scale community events and multi-generational relationship strategies to stay relevant in an increasingly digital world.


🔥 KEY TAKEAWAYS:

✅ The Relationship Ratio: Why Arshia invites 50 "non-clients" to his first event and turned every single one into a paying customer.
✅ Event Lead Gen: The 20% registration rule—how to calculate your attendee count based on your total database outreach.
✅ Multi-Generational Success: Scripts and systems used to turn a 2017 client into a recurring referral source for their adult children.
✅ Contact Consistency: Why 3,000 minutes of phone time per month was the fuel for a 12,000-person database.

Quick Links:
Arshia Kia Instagram: Arshia Kia (@arshiaskia)
Free Resource: https://kiarealestate.com/
🎓 Visit eXp University: https://www.expuniversity.com/

CHAPTERS

0:00 – Who is Arshia Kia? (The Federal Government to Real Estate Journey)
1:20 – The "Pouring In" Philosophy (Relationships Over Transactions)
2:18 – Overcoming the Fear of Rejection (The Immigrant Mentality)
3:53 – Managing a 12,000-Person Database (Purposeful Systems)
6:04 – Pocket PCs to Modern CRMs (The Evolution of Contact Storage)
8:11 – Scaling Events (From 300 to 10,000 Attendees)
10:43 – Celebration of Spring (Leveraging Cultural Events for Growth)
11:57 – The Vendor Partnership Model (Food Vendors and Large-Scale Advertising)
14:14 – Registration Data Mining (How to Tag "Fans" in Your CRM)
15:44 – The "Entertainer" Strategy (MCing and DJing for Influence)
17:42 – Launching Your First Event with Zero Clients (The Proof of Concept)
19:18 – Maintaining Multi-Generational Loyalty (Referrals from 2017 to Now)
21:08 – How to Get Guidance from Arshia (Direct Contact Info)

#ClientEvents #SphereOfInfluence #RealEstateRelationships #eXpRealty

What is The LAB with Bryon Ellington?

Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.

New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.