In this engaging clip, Zachary Lloyd discusses the impact of brand identity changes on customer loyalty, using Cracker Barrel's controversial redesign as a case study. He explores how altering a brand's core elements, like logos and store designs, can lead to significant financial losses and customer backlash. Zachary also highlights successful branding strategies from companies like Folgers and Starbucks, emphasizing the importance of community and consistent marketing. Tune in to understand the delicate balance between innovation and tradition in brand management.
What is The Papper Note Playbook?
The PapperNote Playbook Podcast gives entrepreneurs, creators, and leaders the strategies to win in business and media. Each episode covers trending business topics, marketing insights, and growth tips for podcasting, YouTube, and social media.