Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap. Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing. Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind. Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company. In this episode, I show you exactly how we do it and the pitfalls to watch out for. Tune in! Key Takeaways - Marketing is leads and sales (01:02) - Ask for the lead (02:15) - Sell the hole, not the drill (04:03) - Seek leads out of YouTube (04:57 - YouTube videos are assets to overcome sale objections (08:14) - The YouTube pie is so big… (08:25) - Go where your customer is (10:40) Additional Resources Learn more about: Youtube Lead Machine Capitalist Pig NFT Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap.
Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing.
Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind.
Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company.
In this episode, I show you exactly how we do it and the pitfalls to watch out for.
Tune in!
Key Takeaways
- Marketing is leads and sales (01:02)
- Ask for the lead (02:15)
- Sell the hole, not the drill (04:03)
- Seek leads out of YouTube (04:57
- YouTube videos are assets to overcome sale objections (08:14)
- The YouTube pie is so big… (08:25)
- Go where your customer is (10:40)
Additional Resources
Learn more about:
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).
Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.
I’ve learned enough to see a few flaws in my baby business…
So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.
We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.
Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com
I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M