In today's episode, I chat with AJ Cassata from Revenue Boost about building effective cold email and LinkedIn outreach systems for B2B companies. We explore his agency's evolution from consulting to done-for-you services, and how they've adapted their strategies as deliverability challenges have intensified over the past year.
AJ shares his comprehensive onboarding process, including the 20-page form that captures crucial client information, and how his team uses a custom GPT trained on Clay capabilities to generate campaign strategies. We discuss the reality of personalization - why it's more of an amplifier than a core strategy, and why your offer and targeting matter far more than a clever first line.
He walks through a creative campaign using AI to fully customize emails based on job title, industry, and company research, and explains why thinking about both spam algorithms and reply rates has become essential. We also explore his background in door-to-door sales, the agency's shift toward inbound marketing, and his perspective on the future of cold email as competition intensifies.
Enjoy 🙂
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00:00) Introduction to Outbound Wizards
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00:12) What Revenue Boost Does and Service Evolution
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00:32) First 30-60-90 Days with New Clients
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01:30) Infrastructure Setup and Warmup Strategy
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01:50) The 20-Page Onboarding Form
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02:27) Using Custom GPT for Campaign Strategy
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03:24) Personalization Philosophy: Amplifier vs Core Strategy
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05:02) Creative Campaign: AI-Customized Emails
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06:44) Balancing Deliverability and Reply Rates
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07:23) AJ's Journey: From Door-to-Door to Agency Owner
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09:40) Current Client Acquisition Channels
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10:44) Why Cold Email Agencies Face Unique Challenges
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11:03) Future of Cold Email and Deliverability
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12:18) The Fundamentals Never Change
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14:07) Closing and Contact Information
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📧 Email - saurabh@salesrobot.co
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