Today, we’re joined by the Director of Marketing at Odin Properties, Christine O’Toole.
Christine shares with us how she managed to save her company from a PR nightmare when a case of mistaken identity caused negative reviews and abuse to flow in towards her.
Show Notes
Christine has worked in Marketing for over 5 years and in that time has greatly impacted the success of multiple businesses. Her creative approach to marketing strategies, along with her genuine passion for her role, has had a significant effect on the online presence of the businesses she works for.
Christine is a goal-oriented leader and an inspiring mentor. Her patience, compassion, and work ethic have made her a well-revered marketer. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:
- The importance of reputation management and responding to reviews
- How Christine saved her business from a mistaken identity PR nightmare
- The problem with social media spreading misinformation
- The difficulties there are in getting false negative reviews removed
- How hiring a crisis management PR firm helped Christine
- The importance of acting quickly when your online reputation is at stake
- How your reviews affect your SEO
Resources:
Connecting with Christine O’Toole:
Connecting with the host:
What is Reputation Matters?
The Reputation Matters podcast will feature business owners and marketers to talk all about reputation management - the good and the bad. We’ll talk all about the obvious, and not so obvious, strategies people can use to improve the online reputation. We’ll also share examples of businesses that have done a great job of managing their reputation, and some that haven’t, so you can learn more about how and why to keep the reputation of your business in great shape.