Transform Course Success Without Launches (Ross O'Lochlainn)

Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O'Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.

Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.

In this episode, Ari, Abe, and Ross discuss:

• Ross's program and its structure
• Long-term client engagement and retention philosophy in coaching programs
• The importance of creating outcomes and personalized interactions over content
• Key insights for course creators focusing on achievable outcomes
• Co-creating and iterating educational content based on client needs
• The distinction between online courses and extended programs
• "Done with you" models that integrate teaching, coaching, and consulting
• Effective uses of piloting and early feedback in course creation
• Challenges and strategies for maintaining client motivation and engagement

“It's far more effective if you have the conversation with individuals and you say 'what's your one problem?'...Let's build your lead gen funnel.” — Ross O'Lochlainn

Guest bio:

Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. He's a former Mechanical and Civil Engineer turned online sales expert. His specialty is helping established experts and coaches get more students and grow their businesses without relying on an endless stream of manipulative launch campaigns. He’s best known for developing a proprietary system (the “Open Every Day” system) that helps experts and coaches sell without the launch model. His new year-long program is called “The Chamber.”

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Ross’s website: Conversion Engineering
His book: Open Every Day
His previous episode on Making It: On the Level (Ross O’Lochlainn)
His previous episode on Blowing Up: Open Every Day (Ross O’Lochlainn)

Giveaway for listeners: Client Studio Course
Coupon Code: MRSE
Note: The coupon will only apply to the regular price version of the program, not the VIP option.
Checkout Page: Join Client Studio. Mirasee and Mirasee FM have no affiliate relationship to this course

Credits:

Hosts: Ari Iny and Abe Crystal
Producer and editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Transform Course Success Without Launches (Ross O'Lochlainn) coming soon.

Creators & Guests

Host

Abe Crystal

Host

Ari Iny

Producer

Michi Lantz

Editor

Michi Lantz

Guest

Ross O'Lochlainn

founder and CEO of Conversion Engineering and author of Open Every Day

What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!