The Charity Charge Show - Nonprofit Podcast

In Episode 79 of the Charity Charge Show, Stephen talks to George Weiner, Founder and CEO (or Chief Whaler) of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. George and Stephen discuss digital advertising and its benefits for nonprofits, plus the 2021 Nonprofit Advertising Benchmark Study.
Prior to Whole Whale, George was the CTO of DoSomething.org. Over the course of 7 years, he managed the platform overhaul of DoSomething.org twice (winning a Webby Award) and helped to build a community of over 1.5 million young people taking action. Realizing that much of DoSomething’s success was owed to smart, lean use of many democratized tech tools (including Google Analytics and the Google Ad Grant), George founded Whole Whale with the goal of helping nonprofits both storied and start-up to move their missions forward with the tools at hand. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.

Show Notes

In Episode 79 of the Charity Charge Show, Stephen talks to George Weiner, Founder and CEO (or Chief Whaler) of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. George and Stephen discuss digital advertising and its benefits for nonprofits, plus the 2021 Nonprofit Advertising Benchmark Study.

Prior to Whole Whale, George was the CTO of DoSomething.org. Over the course of 7 years, he managed the platform overhaul of DoSomething.org twice (winning a Webby Award) and helped to build a community of over 1.5 million young people taking action. Realizing that much of DoSomething’s success was owed to smart, lean use of many democratized tech tools (including Google Analytics and the Google Ad Grant), George founded Whole Whale with the goal of helping nonprofits both storied and start-up to move their missions forward with the tools at hand. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.

What is The Charity Charge Show - Nonprofit Podcast?

Scaling a mission requires more than passion, it requires high-discipline leadership, financial innovation, and strategic resilience. Hosted by Stephen Garten, The Charity Charge Show goes behind the scenes with nonprofit CEOs, social impact innovators, and community leaders. From the TGR Foundation to the Sierra Club, we deconstruct the operational models, fundraising breakthroughs, and "durable skills" driving real-world impact. Power your mission with actionable insights from the front lines of the nonprofit sector.