The State of Retention Marketing | E18: Inside OYO's Use Cases, 30-Day ROAS Success & User Engagement

Have you ever wondered about the rapid growth of OYO in under 10 years? We were curious too! Did they rely on hefty advertising for customer acquisition, or did they employ traditional hotel marketing techniques? Surprisingly, it was neither. The key to OYO's success lies in its expansive supply chain and ability to generate demand through innovative use cases.

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.