WEBVTT NOTE This file was generated by Descript 00:00:19.964 --> 00:00:20.549 Aaron Goldberg: Hey everyone. 00:00:20.549 --> 00:00:22.649 Welcome back to the PGA Players Podcast. 00:00:22.649 --> 00:00:24.119 I'm your host, Aaron Goldberg. 00:00:24.179 --> 00:00:27.389 Today we have a great guest for our conversation, Brendan von Dorin. 00:00:27.779 --> 00:00:30.569 Brendan is a Vice president at the PGA Tour and Executive 00:00:30.569 --> 00:00:32.699 Director of PGA Tour University. 00:00:32.969 --> 00:00:37.019 He's also a former college player and college coach, which gives him some 00:00:37.019 --> 00:00:38.699 great perspective for his current role. 00:00:39.269 --> 00:00:40.259 Brendan, welcome. 00:00:40.289 --> 00:00:41.369 Thanks for being here. 00:00:41.369 --> 00:00:43.529 I'm excited to have you back, and have a conversation about 00:00:43.529 --> 00:00:44.624 the evolution of PGA Tour u. 00:00:45.884 --> 00:00:46.454 Brendan von Doehren: Thanks Aaron. 00:00:46.454 --> 00:00:49.154 Thanks for having me on and, look forward to the conversation. 00:00:49.859 --> 00:00:50.369 Aaron Goldberg: Great. 00:00:50.759 --> 00:00:51.749 Let's start at the beginning. 00:00:51.809 --> 00:00:54.419 it's been, it's pretty crazy to think it's been five years. 00:00:54.579 --> 00:00:56.919 how did PJ Tour you come to exist? 00:00:56.919 --> 00:00:57.624 Give us a little background there. 00:00:58.509 --> 00:00:58.809 Brendan von Doehren: Yeah. 00:00:58.809 --> 00:00:59.169 Awesome. 00:00:59.169 --> 00:01:02.489 It is kind of crazy how time flies, but, I would sort of go back to kind 00:01:02.489 --> 00:01:06.179 of, the ideation for me came through a lot of the past experiences as you 00:01:06.179 --> 00:01:09.699 sort of referenced in the game, both playing and coaching, as well as just 00:01:09.699 --> 00:01:14.289 kind of other experie in professional leagues and, you know, a yearning for. 00:01:14.859 --> 00:01:16.749 Historical learnings from other sports. 00:01:16.849 --> 00:01:21.199 I think early on, you know, a lot of the drive for me with PGA two RU 00:01:21.199 --> 00:01:25.249 was just kind of a passion, I would say a healthy obsession and kind 00:01:25.249 --> 00:01:29.839 of a purpose for really envisioning something you hope is successful. 00:01:29.839 --> 00:01:32.619 But, it really was kind of an accumulation of thought. 00:01:32.714 --> 00:01:35.624 I can't really pinpoint a time exactly when. 00:01:36.359 --> 00:01:40.199 You know, the light bulb moments sort of came on with PGA Tour U, but really 00:01:40.199 --> 00:01:44.399 I think, you know, at a fundamental level, the approach on really the 00:01:44.399 --> 00:01:48.329 initiative was how do we think differently and kind of modernize the PGA tour's 00:01:48.329 --> 00:01:53.759 connection to college golf, which I would sort of define and categorize 00:01:53.759 --> 00:01:56.399 as sort of two separate organizations. 00:01:56.924 --> 00:02:02.024 You know, for over six decades that had an informal relationship up until PGA tour U. 00:02:02.054 --> 00:02:07.024 So, you know, the goal for us was, and sort of is still now, to kind of 00:02:07.024 --> 00:02:10.469 create obviously a really powerful, preeminent property in the sport within 00:02:10.469 --> 00:02:14.819 this space that will stand the test of time and the evolution, you know, five 00:02:14.819 --> 00:02:18.809 years ago when we launched to now to sort of looking forward into the game. 00:02:18.809 --> 00:02:22.349 So that was kind of the impetus of PGA tour u kind of in, in a nutshell. 00:02:22.974 --> 00:02:25.629 Aaron Goldberg: Yeah, it's super interesting and you brought something 00:02:25.629 --> 00:02:27.999 up that I think is great to touch on. 00:02:27.999 --> 00:02:30.109 You mentioned experience in other sports and. 00:02:30.769 --> 00:02:33.499 One thing we've talked about in the past, other sports have a draft. 00:02:33.559 --> 00:02:34.849 You know, college players play well. 00:02:34.849 --> 00:02:39.709 They kind of showcase their talents and then those leagues have teams and they're 00:02:39.709 --> 00:02:43.909 drafting players into, either directly into their league, like the NFL and the 00:02:43.924 --> 00:02:46.759 N-B-A-N-B-A has the D league, of course. 00:02:46.859 --> 00:02:48.089 baseball's a little different. 00:02:48.089 --> 00:02:50.429 They're drafting, but then kind of going through the development 00:02:50.429 --> 00:02:51.719 process in the minor leagues. 00:02:52.349 --> 00:02:56.849 Maybe touch on that a little bit on how you use that experience and maybe touch, 00:02:56.849 --> 00:02:59.039 use that as a model for building this out. 00:03:00.089 --> 00:03:03.029 Brendan von Doehren: Yeah, I think we, you know, early on we took it at a wide kind 00:03:03.029 --> 00:03:06.869 of cross section of the leagues, you know, N-F-L-N-B-A and the drafts, and I think. 00:03:07.469 --> 00:03:10.889 You know, ours is kind of an accumulation, a lot of the drafts 00:03:10.889 --> 00:03:13.439 sort of scouting and free agency. 00:03:13.439 --> 00:03:13.769 Right. 00:03:13.769 --> 00:03:15.869 And how you sort of create that pipeline. 00:03:15.869 --> 00:03:20.579 But for us it was really kind of a meritocratic draft, so to speak, 00:03:20.579 --> 00:03:22.049 where everything is objective. 00:03:22.049 --> 00:03:25.139 It's through, you know, performance on the golf course. 00:03:25.189 --> 00:03:27.679 but it was something that, you know, we wanted to create kind 00:03:27.679 --> 00:03:30.079 of a proprietary tool, right? 00:03:30.079 --> 00:03:31.754 And a ranking that we own, we operate. 00:03:33.199 --> 00:03:36.959 sort of, feel, you know, as a great identifier of talent and really use 00:03:36.959 --> 00:03:40.919 that kind of as the springboard for, you know, how players really matriculate 00:03:40.919 --> 00:03:44.459 to our tours from the PGA tour, Korn Ferry tour and PGA Tour Americas. 00:03:45.344 --> 00:03:45.944 Aaron Goldberg: That's great. 00:03:46.154 --> 00:03:49.334 Yeah, I mean, you touch on it being a meritocracy and golf's the ultimate 00:03:49.334 --> 00:03:51.434 sport where the numbers are what matter. 00:03:51.534 --> 00:03:52.754 you can look like a great player. 00:03:52.754 --> 00:03:55.414 You can have a beautiful swing, you have a great putting stroke, but 00:03:55.774 --> 00:03:59.094 really all that matters is what the number is at the end of the day and 00:03:59.094 --> 00:04:00.289 what your score is where you finish. 00:04:00.924 --> 00:04:03.464 You know, one of the things we talk about a lot here is, you know, 00:04:03.474 --> 00:04:07.164 how do players create, capture and convert their talents into value? 00:04:07.164 --> 00:04:11.334 And I think this is, you know, a good way of explaining for a college 00:04:11.334 --> 00:04:15.714 player, looking at, hey, how do their results are going to be their results. 00:04:15.714 --> 00:04:18.414 They need to work on their game back home and what their coaches, and 00:04:18.414 --> 00:04:20.094 they're gonna have their results. 00:04:20.304 --> 00:04:22.824 But the PGA Tour has developed this program where now. 00:04:23.169 --> 00:04:28.779 They can capture some of that talent and move on to directly on to some of 00:04:28.779 --> 00:04:34.359 these tours and have a pa clear pathway to the PGA tour where, not to age myself 00:04:34.359 --> 00:04:38.859 or you, but back when in our days, you know, you turned, you, you finished 00:04:38.859 --> 00:04:42.159 college and you really had the whole summer to figure out what you were 00:04:42.159 --> 00:04:45.309 gonna do and then you went to Q school and that was really all there was. 00:04:45.339 --> 00:04:46.509 There wasn't a pathway. 00:04:46.779 --> 00:04:49.299 So I think it's really interesting to see how. 00:04:49.819 --> 00:04:53.299 the clear paths that are set forth all the way down to, what is it, 00:04:53.359 --> 00:04:56.749 25th on the rankings, has some sort of status at this point. 00:04:57.439 --> 00:04:57.829 Brendan von Doehren: Correct. 00:04:57.829 --> 00:04:58.069 Yeah. 00:04:58.069 --> 00:05:01.729 We've expanded our benefits in the five years from the first initial class of 00:05:01.729 --> 00:05:07.329 20 20, 21 with 15 players now to, you know, top 25 players and expansion. 00:05:07.329 --> 00:05:09.609 and I want to kind of to pivot on one of the points you said 00:05:09.609 --> 00:05:11.169 there, in addition to the ranking. 00:05:11.169 --> 00:05:12.519 I think one of the powerful aspects we. 00:05:13.704 --> 00:05:16.344 Really kind of a word that defines PGA two RU. 00:05:16.344 --> 00:05:19.104 We hope as we go forward and you think about players is really 00:05:19.104 --> 00:05:22.494 being an aspirational lane and a pathway for that top talent, right? 00:05:22.494 --> 00:05:25.614 We think about players from all around the world, the different 00:05:25.614 --> 00:05:29.814 growth development stages, players in international federations. 00:05:29.814 --> 00:05:34.464 You got a JGA, you come to college, we transition to professional golf, right? 00:05:34.464 --> 00:05:37.914 We want sort of that sense of those players, see the players 00:05:37.914 --> 00:05:39.294 that have come before them. 00:05:39.684 --> 00:05:43.254 Sort of the alumni, the player product, and aspire to be them. 00:05:43.254 --> 00:05:47.904 And I think for us in the five years we've seen the physical sense of that. 00:05:47.904 --> 00:05:51.259 When that sort of be, you know, becomes powerful, it becomes a phenomenon 00:05:51.259 --> 00:05:53.269 that sort of is a yields itself. 00:05:53.299 --> 00:05:55.939 And, you know, something that we keep kind of close to our heart 00:05:55.939 --> 00:05:58.849 and in our minds of how we're kind of architecting moving forward. 00:05:59.914 --> 00:06:01.314 Aaron Goldberg: Yeah, that's, it's a great point. 00:06:01.324 --> 00:06:04.804 I remember, you know, back when I was playing there, a lot of the universities 00:06:04.804 --> 00:06:09.124 and teams had international players, but I feel like it was maybe the. 00:06:10.394 --> 00:06:14.774 A minus B plus players that were coming over to play, but those A level players 00:06:14.774 --> 00:06:17.864 were staying over in Europe, maybe practicing with their national team 00:06:17.864 --> 00:06:21.974 and then finding a pathway to turn pro on the European tour or trying to 00:06:21.974 --> 00:06:23.384 find their way over to the PGA tour. 00:06:23.384 --> 00:06:28.124 Eventually now it seems like the best international players are 00:06:28.214 --> 00:06:32.024 coming to college to be able to get into this type of program or at 00:06:32.024 --> 00:06:33.099 least get exposure to the program. 00:06:34.064 --> 00:06:36.554 Brendan von Doehren: Yeah, and we, you know, across our alumni thus 00:06:36.554 --> 00:06:40.304 far, roughly 40% of the players that have earned performance benefits in 00:06:40.304 --> 00:06:42.524 PGA two EU have been international. 00:06:42.554 --> 00:06:46.784 So, I mean, that just kind of speaks to, once again, the migration to the 00:06:46.784 --> 00:06:51.314 collegiate game, which I think is really that, most premier proving 00:06:51.314 --> 00:06:55.664 ground and player development ground of, you know, the resources 00:06:55.724 --> 00:06:57.584 and, everything at the disposal. 00:06:58.394 --> 00:07:01.094 Of these top universities is really that attraction point. 00:07:01.094 --> 00:07:05.684 And then I think you layer on now the direct pathways of PGA, tour U it makes 00:07:05.684 --> 00:07:09.794 all the sense to, to continue to stay in school, continue to reap the benefits 00:07:09.794 --> 00:07:11.714 and have that transition to pro golf. 00:07:12.814 --> 00:07:14.384 Aaron Goldberg: Yeah, you talk about staying in school and 00:07:14.384 --> 00:07:15.304 have the benefits, I mean. 00:07:16.334 --> 00:07:19.544 Looking at some of the facilities around the country, I, you know, 00:07:19.634 --> 00:07:22.094 I'd wanna stay in school for about eight years at this point. 00:07:22.124 --> 00:07:25.814 PGA Tour is very enticing, but man, some of these facilities look great. 00:07:25.814 --> 00:07:30.614 So, add on, coaches handling a lot of the logistics and, maybe a scholarship. 00:07:31.084 --> 00:07:34.014 I'd say in I'd be, van Wilder for a while and stay in school. 00:07:34.014 --> 00:07:35.454 So, That's great. 00:07:35.554 --> 00:07:40.294 maybe touch on where we're at now in terms of what the benefits are going 00:07:40.294 --> 00:07:43.114 from number one all the way down to 25. 00:07:43.114 --> 00:07:43.924 What does that look like? 00:07:43.924 --> 00:07:46.494 Both for the year that they graduate and beyond. 00:07:47.094 --> 00:07:47.484 Brendan von Doehren: Yeah. 00:07:47.484 --> 00:07:49.644 And I would sort of say just to kind of drill into that a 00:07:49.644 --> 00:07:50.664 little bit where we're at today. 00:07:50.664 --> 00:07:54.824 I think, you know, we, I think positively have really restructured 00:07:54.824 --> 00:07:59.444 this transition process when we think about, kind of positively influencing 00:07:59.444 --> 00:08:01.334 the player decision making process. 00:08:02.159 --> 00:08:06.419 And the why, the win and the how you turn pro now I think is way more 00:08:06.419 --> 00:08:09.659 structured than when you and I were, and I think we're seeing the positive 00:08:09.659 --> 00:08:13.829 effects really in, you know, the byproduct of that, of more seasoned, 00:08:13.829 --> 00:08:16.949 mature, competitively proven players that are hitting the ground, running 00:08:16.949 --> 00:08:19.559 in the fields, having the successes. 00:08:19.559 --> 00:08:24.699 But, right now to answer your question, so the top 25 players annually, on the final 00:08:24.699 --> 00:08:29.139 PGA Tour U ranking following the NCAA National Championship stroke play portion. 00:08:29.679 --> 00:08:33.309 Earn membership benefits onto one of our tours, starting at the top 00:08:33.309 --> 00:08:36.879 with the number one player, to the PGA tour, the following week. 00:08:37.329 --> 00:08:41.139 And they'll exempt, they're exempt for the current season plus the following season. 00:08:41.139 --> 00:08:44.649 So essentially roughly kind of a year and a half on the PGA tour. 00:08:45.529 --> 00:08:49.279 players 2 to 10 are exempt the following week onto the Korn Ferry tour. 00:08:49.309 --> 00:08:52.369 That's been an expansion of benefits this last class of 00:08:52.369 --> 00:08:55.139 2025, for the current season. 00:08:55.139 --> 00:08:57.659 And then they have a little bit of a play in category amongst 00:08:57.659 --> 00:09:01.649 themselves for the following year's access on the Korn Ferry tour. 00:09:01.649 --> 00:09:06.569 So again, really kind of strength and benefits for that top 2 to 10 tier. 00:09:07.424 --> 00:09:11.904 And then players 11 to 25, right after the NCAA National Championship to PGA 00:09:11.904 --> 00:09:15.264 Tour Americas for the current season as well as the following season. 00:09:15.264 --> 00:09:20.124 So when you look on aggregate, again, it's really a nice chunk of players that we've 00:09:20.124 --> 00:09:24.664 been able to gradually, strengthen the benefits, you know, from that first class, 00:09:24.694 --> 00:09:29.104 as I said, which were top five of the Korn Ferry tour and only 15 total players. 00:09:29.154 --> 00:09:32.634 we've seen really that rapid growth kind of in right outta 00:09:32.634 --> 00:09:33.894 the infancy of the program. 00:09:35.304 --> 00:09:35.724 Aaron Goldberg: That's great. 00:09:35.724 --> 00:09:41.484 I mean, to see that 25 players get some sort of access and I think what's, 00:09:41.584 --> 00:09:44.494 I don't wanna say bearing the lead, but what's not talked about enough is 00:09:44.704 --> 00:09:47.764 having a year and a half as opposed to just the rest of the season. 00:09:48.034 --> 00:09:48.334 The. 00:09:49.304 --> 00:09:52.604 what I've noticed with whether it be working with directly with players or 00:09:52.604 --> 00:09:55.394 just watching the players that graduate and move on and kind of tracking their 00:09:55.394 --> 00:10:00.444 progress that first season, you're kind of thrown right into the fire in the 00:10:00.444 --> 00:10:02.604 middle of summer and it's fantastic. 00:10:02.604 --> 00:10:06.864 It gets your feet wet and you get ready to go, but it's a, it's an uphill 00:10:06.864 --> 00:10:10.674 battle and it is difficult, and I think we've seen it in a lot of the results. 00:10:11.034 --> 00:10:16.044 That it's a good way for the players to get acclimated to pro golf. 00:10:16.374 --> 00:10:19.674 And then we've seen, you know, you probably have the data behind 00:10:19.674 --> 00:10:22.764 this, but seems like we've seen a ton of success in the year. 00:10:22.944 --> 00:10:24.654 You know, 0.5 00:10:24.654 --> 00:10:25.644 to 1.5. 00:10:25.834 --> 00:10:31.114 their second true year as a pro, they have a full year to plan out, really 00:10:31.114 --> 00:10:35.224 get acclimated and ready to go in the off season, and then they hit the 00:10:35.224 --> 00:10:36.904 ground running in that second year. 00:10:36.904 --> 00:10:38.884 It seems like we've seen a lot of success there. 00:10:39.619 --> 00:10:42.379 Brendan von Doehren: Yeah, I think you hit on really two success drivers. 00:10:42.379 --> 00:10:46.999 We've been able to really kind of identify to set up, set this up is really the 00:10:46.999 --> 00:10:49.009 immediacy and the cadence of events. 00:10:49.009 --> 00:10:52.669 Guys get in right away, so that is the week following ncaa. 00:10:52.669 --> 00:10:56.119 You are, boom, you are transitioning immediately into 00:10:56.119 --> 00:10:58.159 our properties for that season. 00:10:58.159 --> 00:11:01.579 And then the second aspect is really that length of membership, that length 00:11:01.579 --> 00:11:03.169 of time, which you hit on, right? 00:11:03.409 --> 00:11:05.989 It's the balance of those two that I think has been. 00:11:06.389 --> 00:11:09.899 really kind of optimize the performances that we've seen, whether 00:11:09.899 --> 00:11:12.749 it be the immediacy on some, you know, players winning right outta 00:11:12.749 --> 00:11:14.909 the gate to the following year. 00:11:14.909 --> 00:11:17.609 You got your feet under you and you're really able to kind of, 00:11:17.709 --> 00:11:18.789 you know, maximize everything. 00:11:19.664 --> 00:11:19.954 Aaron Goldberg: Yeah. 00:11:19.989 --> 00:11:20.349 Yeah. 00:11:20.349 --> 00:11:21.069 No, it's great. 00:11:21.069 --> 00:11:24.129 I mean, I think the immediacy gets lost on players sometimes 00:11:24.129 --> 00:11:25.389 too, 'cause they're so focused on. 00:11:26.139 --> 00:11:32.619 Rightfully so on conference regionals, nationals, and then all of a sudden, you 00:11:32.619 --> 00:11:34.719 know, they make match play as a team. 00:11:34.759 --> 00:11:39.139 they're usually at the NCA championship till Wednesday or Thursday, and then a 00:11:39.139 --> 00:11:42.109 lot of 'em are playing US Open sectional. 00:11:42.169 --> 00:11:44.179 the next Monday they're playing 36. 00:11:44.689 --> 00:11:46.849 And then, oh yeah, by the way, you're playing either on the PGA 00:11:46.849 --> 00:11:50.869 tour or on the Korn Ferry tour event that week, and it happens fast. 00:11:50.869 --> 00:11:53.749 And so a lot of things, you know, what we've talked to players about is. 00:11:54.424 --> 00:11:58.324 Hey, getting your ducks in a row back in December and January so 00:11:58.324 --> 00:12:00.834 that you're not thinking about any logistics when it comes there. 00:12:00.834 --> 00:12:02.604 You don't know what tour you're going to be on. 00:12:02.784 --> 00:12:06.834 Hopefully you're at finishing number one and on the PGA tour or in that two to 10 00:12:06.834 --> 00:12:08.844 category and going to the Korn Ferry tour. 00:12:09.054 --> 00:12:10.554 but you're probably going somewhere. 00:12:10.644 --> 00:12:15.234 And so have making sure that logistically you're ready to go, man. 00:12:15.534 --> 00:12:19.334 All the, all the training wheels fall off the day you turn pro and, That's 00:12:19.439 --> 00:12:20.819 you wanna have a good team behind you. 00:12:20.819 --> 00:12:23.729 But coach, coach is a big supporter at that point, but he's not, 00:12:23.759 --> 00:12:26.329 booking flights or telling you, where and when to be anywhere. 00:12:26.329 --> 00:12:26.594 That's for sure. 00:12:27.559 --> 00:12:29.179 Brendan von Doehren: No, it's definitely a new life. 00:12:29.179 --> 00:12:32.329 We've, you know, gotten feedback from players and you gotta kind of go through 00:12:32.329 --> 00:12:36.259 it, yourself, and you gotta learn to adapt and adjust and you know what works for 00:12:36.259 --> 00:12:41.299 you and new courses and all those sort of variable elements that are so predictable 00:12:41.299 --> 00:12:45.169 in college when you play a schedule for four years in a row in the same courses. 00:12:46.274 --> 00:12:49.504 it's been kind of fun to see guys navigate that, but, second to the 00:12:49.504 --> 00:12:52.684 top 25, if I'll just kinda layer on, is PJ two are you accelerated? 00:12:52.714 --> 00:12:54.334 Just wanna touch on that real quick. 00:12:54.674 --> 00:12:59.454 so accelerated was launched in 2023, for really underclassmen kind of, you know, 00:12:59.454 --> 00:13:03.954 you think back to really the outliers of achievement, kind of rare talents and 00:13:03.954 --> 00:13:06.504 time that have that kind of stacked up. 00:13:06.864 --> 00:13:10.404 And really it's a, it's an intuitive points table for us across, 00:13:10.714 --> 00:13:12.904 performance and professional, amateur and college golf. 00:13:13.364 --> 00:13:16.214 you know, online you can take a look at all of it, but world rank 00:13:16.214 --> 00:13:17.774 and winning events, et cetera. 00:13:18.164 --> 00:13:21.004 Once you reach 20 points, you earn, PGA tour membership. 00:13:21.754 --> 00:13:23.824 Three players thus far have achieved that. 00:13:23.824 --> 00:13:28.274 Gordon, Sergeant Luke Clanton and Jackson Koivun Most recently, at the beginning of 00:13:28.274 --> 00:13:33.039 this year, in January, 2025, we modified kinda the points table just a little bit. 00:13:33.784 --> 00:13:37.954 I think it gave us a chance to pause in time and three players kind of earned it 00:13:37.954 --> 00:13:42.669 very different ways and avenues, but, a chance to look at the data, the trends, 00:13:42.669 --> 00:13:47.199 the analysis, the path to players, you know, to ensure, again, when you achieve 00:13:47.199 --> 00:13:52.539 something like this, you know, your body, you know, of work is very wide 00:13:52.569 --> 00:13:54.369 right in achievements to attain this. 00:13:54.369 --> 00:13:56.439 So I think we're in a good spot with that. 00:13:56.439 --> 00:13:58.599 We'll continue, like everything, whether it be the ranking 00:13:58.599 --> 00:14:00.189 or the accelerated table to. 00:14:00.579 --> 00:14:04.239 To make adjustments and staying nimble as we move forward, but again, 00:14:04.239 --> 00:14:09.039 accelerated as well as PGA tour U Now for us, whether you're a freshman or 00:14:09.039 --> 00:14:12.249 a senior, you know, across the way you're playing for something, you know 00:14:12.249 --> 00:14:16.850 you have a lane, you have a path for exceptional talent to the PGA tour. 00:14:17.874 --> 00:14:19.734 Aaron Goldberg: Yeah, no, you speak to a good point. 00:14:19.944 --> 00:14:22.764 I do wanna come back to those three players in particular 00:14:22.764 --> 00:14:23.634 and kind of their path. 00:14:24.114 --> 00:14:27.534 But one thing you said about being nimble and adapting, looking at the data and 00:14:27.534 --> 00:14:31.764 being able to adapt the system, you know, this isn't meant to be a fluff 00:14:31.764 --> 00:14:37.354 piece, but credit to you guys and being nimble and being willing to, adapt as 00:14:37.354 --> 00:14:41.484 you go, as opposed to, not just the PGA tour, but I think pro sports in 00:14:41.484 --> 00:14:44.604 general, being very stuck in like, Hey, this is the system we set up. 00:14:44.604 --> 00:14:47.094 We're gonna sit, stick with it, and. 00:14:47.634 --> 00:14:51.714 Not only have the benefits expanded, but I think you, as you've looked at how 00:14:51.714 --> 00:14:55.204 the rankings have gone and the players have gone through it, Hey, how can we 00:14:55.204 --> 00:15:00.364 continue to make this better and get the right players moving up quicker? 00:15:00.574 --> 00:15:02.104 And it's been fantastic to see. 00:15:02.104 --> 00:15:05.579 So, not really a question, but just, a thank you for, you know, as a fan 00:15:05.579 --> 00:15:09.589 of college golf and as of pro golf and watching really again, being entrenched 00:15:09.589 --> 00:15:12.349 with some of the best players in the world, wanting to see the best players in 00:15:12.349 --> 00:15:14.629 the world get out on the PGA tour faster. 00:15:15.709 --> 00:15:15.949 Brendan von Doehren: Yeah. 00:15:15.949 --> 00:15:16.729 No, I appreciate that. 00:15:16.729 --> 00:15:18.959 And we're, you know, we're not experts in everything, right? 00:15:18.959 --> 00:15:23.279 we're just, we're here to listen and learn and kind of evolve as again, things change 00:15:23.279 --> 00:15:25.319 in players and their decision making. 00:15:25.319 --> 00:15:29.219 Like this is a kind of a live kind of aspect of PJ Tour U 00:15:29.219 --> 00:15:30.299 that, that we're proud of. 00:15:31.364 --> 00:15:34.454 Aaron Goldberg: Yeah, I mean, it's amazing to see how young the best 00:15:34.454 --> 00:15:35.714 players in the world have gotten. 00:15:36.134 --> 00:15:39.944 I, again, I'm not trying to base this on myself or you, but you 00:15:39.944 --> 00:15:41.654 know, even just 10 years ago, like. 00:15:42.209 --> 00:15:44.729 40 to 45 was a prime of your career. 00:15:45.119 --> 00:15:49.449 And now when I talked to, you know, I had a conversation, with a player, this 00:15:49.449 --> 00:15:54.099 was going back a couple months, but you know, his comment was, Hey, if I get 00:15:54.099 --> 00:15:58.869 to play past 40, I'm gonna be, that's kind of gravy on top of everything else. 00:15:58.869 --> 00:16:01.179 And this is one of the best players in the world thinking this. 00:16:01.419 --> 00:16:03.219 Like it is a different tour now. 00:16:03.459 --> 00:16:08.299 And to see Ludvig come out and win in his first year, some of 00:16:08.299 --> 00:16:10.579 these other players win under 23. 00:16:10.579 --> 00:16:12.799 You know, Nick Dunlap winning as an amateur. 00:16:13.039 --> 00:16:15.349 Luke Clanton going out and doing what he's done. 00:16:15.569 --> 00:16:18.689 Jackson Koivun currently doing what he's doing still in college. 00:16:18.689 --> 00:16:21.749 You know, it's pretty impressive to see and it's almost like that glass 00:16:21.749 --> 00:16:26.999 ceiling got broken and the amateurs, the college players, and even just the 00:16:26.999 --> 00:16:29.224 first year players, they have no fear. 00:16:29.909 --> 00:16:31.649 Like, Hey, somebody else has won. 00:16:31.649 --> 00:16:32.279 I can go do it. 00:16:32.279 --> 00:16:32.909 Why can't I? 00:16:33.029 --> 00:16:39.159 And it's really neat to see what has the, how has the reception of, the PJ Tour U 00:16:39.159 --> 00:16:45.009 program and how quickly players are moving up, been received by, let's say the, not 00:16:45.009 --> 00:16:48.124 necessarily the older PJ Tour players, but the veteran PJ Tour players out there. 00:16:49.134 --> 00:16:51.214 Brendan von Doehren: Yeah, I think, you know, a couple aspects of that. 00:16:51.214 --> 00:16:53.764 I think number one, sort of we've, you know, stayed really connected 00:16:53.764 --> 00:16:57.304 with our alumni now 103 players that are, you know, somewhere in 00:16:57.304 --> 00:16:59.134 the world of professional golf. 00:16:59.254 --> 00:17:02.794 And I think now five years in, we've been able to see some more proof points on 00:17:02.794 --> 00:17:04.384 things, performance of players, right? 00:17:04.384 --> 00:17:06.964 that, and this is sort of a bottom line business. 00:17:07.014 --> 00:17:07.974 and what are they achieving? 00:17:08.589 --> 00:17:11.619 And how are they, you know, out there engaging with, you know, other 00:17:11.619 --> 00:17:13.539 pros as sort of younger on tour? 00:17:13.539 --> 00:17:16.939 And I think, you know, acceptance, I would say, you know, across the 00:17:16.939 --> 00:17:20.429 board for the most part amongst, you know, the membership bases. 00:17:20.429 --> 00:17:24.359 and that's something that we're, you know, continuing to monitor and stay aware of. 00:17:24.359 --> 00:17:24.449 And. 00:17:25.019 --> 00:17:29.359 And, more than anything, I think, you know, as you mentioned, like some of these 00:17:29.359 --> 00:17:33.619 top young guys that are really pushing the envelope historically of achievements, you 00:17:33.619 --> 00:17:35.599 know, whether it be or whether it be clan. 00:17:35.599 --> 00:17:40.539 I mean, within the last couple clips here, we're seeing things, in the time of golf 00:17:40.539 --> 00:17:44.979 that has stood up and then that transition to what they're doing in pro golf. 00:17:44.979 --> 00:17:47.109 You, I think that really has gained. 00:17:47.584 --> 00:17:51.424 you know, the acceptance and the believability that PGA tour you kind of as 00:17:51.424 --> 00:17:57.244 a property, as an engine, as an asset, as a competitive advantage for the PGA tour. 00:17:57.244 --> 00:18:02.564 This is something that, looking forward is a modernized aspect of the game. 00:18:02.654 --> 00:18:03.634 And, you know, yeah. 00:18:03.634 --> 00:18:06.274 So we're, you know, but it definitely helps when you think of 103 alumni. 00:18:06.274 --> 00:18:07.744 There's gonna be 200 alumni right? 00:18:07.744 --> 00:18:11.104 As we move forward, and it's just a bit of a numbers game as we think 00:18:11.104 --> 00:18:12.844 of, you know, sort of the players. 00:18:13.214 --> 00:18:14.564 matriculate into the tour. 00:18:15.684 --> 00:18:17.254 Aaron Goldberg: Yeah, no, it makes a lot of sense. 00:18:17.304 --> 00:18:20.604 I know nobody wants to feel like their spot's getting taken, but at 00:18:20.604 --> 00:18:24.204 the same time, there's not a whole lot of argument when scores are what do 00:18:24.204 --> 00:18:28.254 the talking, and everyone has their opportunity and, you know, I hate the 00:18:28.254 --> 00:18:29.974 phrase play better, but it's true. 00:18:29.974 --> 00:18:32.854 Sometimes, you know, at some point, you know you have to play. 00:18:32.854 --> 00:18:34.834 If you have status and you're out there playing, you have the 00:18:34.834 --> 00:18:36.094 opportunity to stay out there. 00:18:36.394 --> 00:18:37.009 And these young kids. 00:18:37.874 --> 00:18:38.954 They want to get out there too. 00:18:39.084 --> 00:18:42.474 it's probably one of the hardest, if not the hardest professional sport 00:18:42.474 --> 00:18:46.074 to play at the highest level because there's just such limited access. 00:18:46.174 --> 00:18:48.934 and you know, this year there's gonna be a hundred PGA tour cards. 00:18:48.934 --> 00:18:53.759 So, it's, that's a very small number for how many people play golf in this world. 00:18:54.264 --> 00:18:55.164 Brendan von Doehren: Yes, absolutely. 00:18:56.309 --> 00:18:56.369 Yeah, 00:18:56.579 --> 00:19:00.029 Aaron Goldberg: speaking to, like, again, going back to that accelerated program. 00:19:00.374 --> 00:19:06.464 You know, we saw was Gordon Sergeant the first one to get the, the 00:19:06.789 --> 00:19:07.599 Brendan von Doehren: accelerated. 00:19:08.169 --> 00:19:08.499 Yes. 00:19:08.499 --> 00:19:12.669 Gordon earned accelerated first deferred his to stay at Vandy for four years. 00:19:13.059 --> 00:19:14.439 Came out this past June. 00:19:14.439 --> 00:19:17.109 Luke obviously kind of, you know, earned it his junior year 00:19:17.109 --> 00:19:18.639 this past year at Florida State. 00:19:18.639 --> 00:19:23.369 And then Jackson secured his, at NCAA National Championship and had the 00:19:23.369 --> 00:19:25.049 option to immediately, again, sort of. 00:19:25.944 --> 00:19:28.734 elect to turn professional, has returned to Auburn, you 00:19:28.734 --> 00:19:30.054 know, for his junior year here. 00:19:30.054 --> 00:19:30.984 We'll see how it goes. 00:19:30.984 --> 00:19:34.494 But, yeah, those are the three players that have really kind of 00:19:34.494 --> 00:19:35.874 achieved it in different ways. 00:19:35.924 --> 00:19:36.554 different paths. 00:19:36.554 --> 00:19:38.054 Not every path is the right one. 00:19:38.054 --> 00:19:40.874 I think a lot of it depends on timing and obviously performance. 00:19:40.874 --> 00:19:44.164 But, Gordon, you know, and kind of Jackson a lot through the points 00:19:44.164 --> 00:19:46.234 table and, you know, world rank. 00:19:47.144 --> 00:19:49.084 winning amateur events, et cetera. 00:19:49.084 --> 00:19:50.884 Luke was obviously a little bit different. 00:19:50.884 --> 00:19:54.674 He kind of lit the world on fire, from a PGA tour perspective last year. 00:19:54.674 --> 00:19:57.914 Accumulated a lot of points and really kind of was pedaling downhill 00:19:57.914 --> 00:20:01.844 it seemed like all summer long and got to it at Cognizant classics. 00:20:01.844 --> 00:20:05.184 So, yeah, going back to what I said, it's just something that we'll continue 00:20:05.184 --> 00:20:10.074 to study and ensure that, you know, the totality really of all the achievements, 00:20:10.124 --> 00:20:12.434 you know, warrants A-A-P-G-A tour card. 00:20:13.584 --> 00:20:17.054 Aaron Goldberg: Yeah, no, I, it, what I'm impressed with is that it that 00:20:17.054 --> 00:20:21.384 incorporates some of the more, summer am like the bigger world amateur events and 00:20:21.384 --> 00:20:26.434 some of the rankings where I know the PJ Tour University system, the main one. 00:20:27.079 --> 00:20:30.109 Correct me if I'm wrong, but I believe for the most part, excludes 00:20:30.109 --> 00:20:30.919 those that were talking about. 00:20:30.919 --> 00:20:34.159 Just the, for the most part, just college season and college 00:20:34.159 --> 00:20:36.149 events, very intentionally. 00:20:36.814 --> 00:20:37.214 Brendan von Doehren: Correct. 00:20:37.244 --> 00:20:37.484 Yeah. 00:20:37.484 --> 00:20:39.164 PGA Tour U is division one. 00:20:39.164 --> 00:20:40.689 Events as well as PGA tour events. 00:20:41.354 --> 00:20:45.854 And then, you know, accelerated is a wider arc of, you know, given it's 00:20:45.854 --> 00:20:49.934 kind of a shorter, could be a shorter sample size given the age of players, 00:20:50.384 --> 00:20:54.604 it sort of widens out a 12 month calendar for, performance evaluation. 00:20:55.249 --> 00:20:55.609 Aaron Goldberg: Great. 00:20:55.789 --> 00:20:55.969 Yeah. 00:20:55.969 --> 00:20:59.299 I don't think anybody can argue against, the three players that have gotten the 00:20:59.479 --> 00:21:01.639 or achieved the promotion at this point. 00:21:01.639 --> 00:21:04.104 And like you said, in varying ways, but. 00:21:04.949 --> 00:21:09.569 it's not, the bar is set plenty high where it's not like, Hey, 00:21:09.569 --> 00:21:10.769 too many guys are getting this. 00:21:10.769 --> 00:21:12.449 So that seems really good. 00:21:13.139 --> 00:21:16.949 you know, going back to what we were talking about with the p the current 00:21:16.949 --> 00:21:21.599 player, current membership acceptance of this, there's been a lot of talk 00:21:21.599 --> 00:21:23.339 about new PJ Tour leadership and. 00:21:24.884 --> 00:21:27.279 I for the better, or I shouldn't say for the better. 00:21:27.279 --> 00:21:28.599 I'm gonna stay agnostic on it. 00:21:28.599 --> 00:21:32.769 I'm gonna, I'm gonna ask the question instead, you know, how has the new 00:21:32.769 --> 00:21:39.129 leadership handled and discussed the PGA Tour University program with you? 00:21:39.429 --> 00:21:42.789 What's their support of it and how do they envision it, supporting 00:21:42.789 --> 00:21:44.404 the PGA tour and as a pathway? 00:21:45.069 --> 00:21:45.889 Brendan von Doehren: Yeah, good question. 00:21:45.889 --> 00:21:48.639 And, Brian Ola, our new CEO at the PGA tour. 00:21:48.649 --> 00:21:51.759 and, I, I think just in general, you know, our leadership group. 00:21:52.114 --> 00:21:55.324 through these five years and more immediately, you know, with Brian. 00:21:55.324 --> 00:21:59.284 I think seeing really the importance of player development, talent 00:21:59.284 --> 00:22:04.004 regeneration across our tours, really the significance for us as a business 00:22:04.004 --> 00:22:09.734 in producing future stars and really the long-term value that these stars like 00:22:09.734 --> 00:22:12.404 a Ludwig can create for the enterprise. 00:22:12.854 --> 00:22:16.664 And so I think specifically, you know, for college golf, yeah, I think there's 00:22:16.664 --> 00:22:18.824 interest to further entrenching ourselves. 00:22:18.989 --> 00:22:22.289 within the fabric of college golf and the game strengthening our 00:22:22.289 --> 00:22:23.999 brand even more than we have. 00:22:24.059 --> 00:22:28.989 And I think, you know, we talked about it early on, but look no further at 00:22:29.169 --> 00:22:33.639 really the parallel and comped other professional sports and, you know, how 00:22:33.639 --> 00:22:38.649 they've smartly kind of built these symbiotic relationships with college 00:22:38.649 --> 00:22:42.909 sports and reap the benefits of the development system and the resources. 00:22:42.909 --> 00:22:43.479 And so I think. 00:22:44.064 --> 00:22:47.874 You know, again, five years in and the leadership team, all that is, 00:22:47.874 --> 00:22:51.834 you know, how do we continue to leverage that harder for our entire 00:22:51.834 --> 00:22:54.354 enterprise across all our tours? 00:22:54.354 --> 00:22:58.114 So, yeah, I think there's definitely support and look forward to continuing 00:22:58.114 --> 00:23:01.964 to, you know, evolve our brand, evolve our reach, within the college game. 00:23:02.664 --> 00:23:03.104 Aaron Goldberg: Great. 00:23:03.224 --> 00:23:04.154 No, it's good to hear. 00:23:04.154 --> 00:23:07.874 You know, I think of it as from a business perspective and, and no 00:23:07.874 --> 00:23:11.954 large corporation is not thinking about either research and development 00:23:11.954 --> 00:23:14.654 or what's their next, you know, what does their next five years look like? 00:23:14.654 --> 00:23:16.274 How do we develop as a company? 00:23:16.604 --> 00:23:21.804 And, this seems like the natural evolution for the PGA tour of. 00:23:22.224 --> 00:23:27.024 Their r and d or their investment into their future as opposed 00:23:27.024 --> 00:23:29.124 to, Hey, these players are good. 00:23:29.184 --> 00:23:31.014 They're gonna figure out a way onto the PGA tour. 00:23:31.014 --> 00:23:34.134 And then it's every man for themself, which is kind of true. 00:23:34.134 --> 00:23:38.634 But at the same time, thinking as a business going forward and this new 00:23:38.634 --> 00:23:42.744 enterprise, you know, how do we elevate that and how does, I shouldn't say 00:23:42.744 --> 00:23:44.724 we, how does the PJ Tour elevate that? 00:23:45.264 --> 00:23:47.194 You know, giving the best players the. 00:23:47.869 --> 00:23:49.759 The opportunity to get out there. 00:23:49.759 --> 00:23:51.019 They're not given anything. 00:23:51.019 --> 00:23:51.829 They're earning it. 00:23:51.829 --> 00:23:55.199 So, it's really neat to see, and they're giving out, they have a lot 00:23:55.199 --> 00:23:56.699 of resources behind them as well. 00:23:57.374 --> 00:23:58.154 Brendan von Doehren: Yeah, absolutely. 00:23:58.154 --> 00:24:00.344 No, we're looking forward to kind of, again, with the next 00:24:00.344 --> 00:24:01.959 5, 10, 15, 20 years holds. 00:24:03.119 --> 00:24:03.539 Aaron Goldberg: Yeah. 00:24:03.719 --> 00:24:07.749 What do you think, you know, as you, this is probably speculation, but let's 00:24:07.749 --> 00:24:09.069 even stick with the next five years. 00:24:09.079 --> 00:24:10.279 how does that play out? 00:24:10.279 --> 00:24:13.799 You know, what would you like to see, what do you think could happen? 00:24:14.489 --> 00:24:18.329 Brendan von Doehren: Yeah, I think it's really more from a macro perspective, 00:24:18.329 --> 00:24:21.839 like how do we continue to advance the life cycle of the property. 00:24:21.869 --> 00:24:25.829 the first five years I would categorize as rapid growth just out of the gates 00:24:25.829 --> 00:24:30.779 performance benefits us as a brand like the market to understand you. 00:24:31.069 --> 00:24:34.009 we got advanced past that early lifecycle into kind of 00:24:34.009 --> 00:24:35.809 more mature, you know, growth. 00:24:36.254 --> 00:24:40.824 and for us, I think it's continuing to build the property, new auxiliary 00:24:40.824 --> 00:24:45.264 properties potentially underneath the PGA Tour U umbrella to grow the brand. 00:24:45.264 --> 00:24:49.884 You know, beyond the competitive aspect of PGA Tour U, I think one 00:24:49.884 --> 00:24:53.454 specific focus for us, which we have not embarked on, is really kind of 00:24:53.544 --> 00:24:56.504 the events side of, college golf. 00:24:56.814 --> 00:24:59.424 you know, how do we kind of formalize relationships? 00:25:00.189 --> 00:25:03.729 With some of the top existing events in the country that have, you know, 00:25:03.759 --> 00:25:08.739 been the fabric of college golf for 25 years and add elevated courses with 00:25:08.739 --> 00:25:12.769 brands, you know, how do we provide kind of support resources to those 00:25:12.769 --> 00:25:16.819 events to, you know, elevate the preparatory environment even more. 00:25:16.819 --> 00:25:20.209 And, you know, the Jackson Koivuns and the other top elite players at 00:25:20.209 --> 00:25:24.209 these events, how are we kind of touching, having a better touch point 00:25:24.209 --> 00:25:25.969 with those, from an event basis? 00:25:26.699 --> 00:25:29.129 and then, you know, second to that, I think within the event space 00:25:29.129 --> 00:25:32.189 one day, you know, potentially have our own and operated event. 00:25:32.219 --> 00:25:36.609 you know, where we again, kind of control aspects of it and, you know, the media 00:25:36.639 --> 00:25:38.649 and you know, the monetization of it. 00:25:38.649 --> 00:25:40.359 Just e everything as a whole. 00:25:40.359 --> 00:25:41.949 Like that makes a lot of sense for us. 00:25:41.949 --> 00:25:44.959 We gotta figure out the timing, to be right and, you 00:25:44.959 --> 00:25:45.624 know, you got kind of one up. 00:25:46.234 --> 00:25:47.974 One opportunity to get outta the gates with that. 00:25:47.974 --> 00:25:50.684 So we want to make sure it's done, the way we want. 00:25:50.684 --> 00:25:54.704 But really, I think to answer your question, like the lifecycle is gonna 00:25:54.704 --> 00:25:57.734 evolve beyond just the performance benefits, you know, and kind of 00:25:57.734 --> 00:26:02.404 transcend more to a business property for us, you know, for the enterprise. 00:26:03.389 --> 00:26:04.229 Aaron Goldberg: Yeah, that sounds great. 00:26:04.229 --> 00:26:07.559 I could see, you know, having PGA tour U majors or something like 00:26:07.559 --> 00:26:11.009 that, that are involved in college golf, whether it be the existing 00:26:11.009 --> 00:26:12.719 events, something you all create. 00:26:13.549 --> 00:26:18.799 But having added value there, both from a development standpoint, a business 00:26:18.799 --> 00:26:24.164 standpoint, where you are creating a profitable business, entity or adding 00:26:24.164 --> 00:26:25.844 to the profitable business entity. 00:26:26.324 --> 00:26:29.864 And also maybe it's, you know, it's adding to the points and adding to the, you 00:26:29.864 --> 00:26:32.489 know, access to the tour for the players. 00:26:32.984 --> 00:26:33.614 Brendan von Doehren: absolutely. 00:26:33.664 --> 00:26:37.024 we're kind of excited we're, you know, moving in that direction and kind 00:26:37.024 --> 00:26:38.374 of more to come on a lot of that. 00:26:38.374 --> 00:26:40.894 But, Yeah, if I thought where we'd be in the first five years, 00:26:40.894 --> 00:26:41.884 I didn't think we'd be here. 00:26:41.884 --> 00:26:42.754 I didn't know where we'd be. 00:26:42.754 --> 00:26:45.474 But, be kind of even more exciting at the 10 year anniversary. 00:26:46.239 --> 00:26:48.814 Aaron Goldberg: Yeah, I'm very interested to see, and I hope we have that 00:26:48.814 --> 00:26:50.704 conversation at the 10 year anniversary. 00:26:51.014 --> 00:26:55.804 how is the, I know in the beginning, coaches were very accepting a PGA tour 00:26:55.804 --> 00:27:00.964 U, but didn't maybe have, you know, same thing as like thrown into the fire. 00:27:00.964 --> 00:27:02.764 We're not quite sure exactly what's going on. 00:27:03.034 --> 00:27:06.464 How has their, what's their feedback been, I guess, over the last 00:27:06.464 --> 00:27:08.084 five years and where it's at now? 00:27:09.029 --> 00:27:11.689 Brendan von Doehren: Yeah, I think, I think a lot of it is, you know, within the 00:27:11.689 --> 00:27:15.559 five years in our program changes, whether it be the benefits or our point system 00:27:15.559 --> 00:27:18.769 adjustments, you know, without getting into the weeds, like I think we've done 00:27:19.069 --> 00:27:21.559 a good job in a sense of understanding. 00:27:22.249 --> 00:27:25.039 Uniqueness of college golf is, there's the individual aspect, 00:27:25.039 --> 00:27:26.299 there's the team aspect, right? 00:27:26.299 --> 00:27:30.709 That kind of coexist at the same time, whether it be at the NCAA national 00:27:30.709 --> 00:27:32.389 championship or regular events. 00:27:32.389 --> 00:27:36.679 And so, you know, we've been mindful and cognizant that those dynamics are in play. 00:27:36.679 --> 00:27:40.049 We've got, you know, a ranking now that provides access that, 00:27:40.049 --> 00:27:41.534 that wasn't there six years ago. 00:27:41.634 --> 00:27:45.209 That's kind of determining a lot of decisions for players. 00:27:45.489 --> 00:27:48.039 but I think, you know, an interesting aspect we have seen is. 00:27:48.894 --> 00:27:52.734 Now we've got the 103 alumni that have represented a lot of these universities. 00:27:53.044 --> 00:27:56.369 this is a powerful recruiting tool for coaches, you know, and 00:27:56.369 --> 00:27:59.969 sort of how many alumni have you produced and where are they at now? 00:27:59.969 --> 00:28:03.479 And I think we want to kind of build on that, but that's taken a life of its own. 00:28:03.479 --> 00:28:03.969 When you think of. 00:28:04.814 --> 00:28:08.464 A lot of these top schools, you know, and from our earlier, early classes, 00:28:08.464 --> 00:28:13.234 the Davis Thompsons, the ROEs, the Kevin Hughes, you know, tho Jacob 00:28:13.234 --> 00:28:17.944 Bridgeman, Joe Heisman, like now they're 4, 3, 4, 5 years into their career. 00:28:18.224 --> 00:28:20.594 you know, their connection to their universities and kind of how they 00:28:20.594 --> 00:28:24.614 speak about PGA tour u it's bringing kind of a life of its own from 00:28:24.614 --> 00:28:27.744 both the college, coach perspective as well as current players. 00:28:29.214 --> 00:28:29.574 Aaron Goldberg: Great. 00:28:29.574 --> 00:28:30.084 Yeah. 00:28:30.294 --> 00:28:30.504 Yeah. 00:28:30.504 --> 00:28:31.189 I think it's. 00:28:32.239 --> 00:28:35.779 What in, in talking to other coaches and hearing their take, you know, it seems 00:28:35.809 --> 00:28:39.999 it's an opportunity for them to capitalize on and you accept that and it's, Hey, 00:28:40.329 --> 00:28:43.509 we're gonna be one of the best player, one of the best teams in the country. 00:28:43.629 --> 00:28:47.559 We wanna get the best players in the country and we want to showcase that 00:28:47.559 --> 00:28:49.149 they can get to the next level as well. 00:28:49.149 --> 00:28:53.229 You know, young juniors, when they're looking at college colleges to go to, they 00:28:53.229 --> 00:28:57.849 wanna see if they can get to the PGA tour and no better way to look at it than this. 00:28:57.849 --> 00:28:59.109 So it's really interesting. 00:28:59.599 --> 00:29:03.529 it's funny you mentioned that some of those names that, you know, you 00:29:03.529 --> 00:29:07.699 think of them as like veteran PGA tour players now and you forget that 00:29:07.699 --> 00:29:09.229 they even went through PGA tour you. 00:29:09.339 --> 00:29:13.964 and that it's exciting to see like it's been around that long now that 00:29:13.964 --> 00:29:17.924 those are players that are out on the PG tour, they're winning and kind of 00:29:17.924 --> 00:29:23.174 establish themselves and it's not just that hot young player that just got out. 00:29:23.364 --> 00:29:25.014 we're, you know, you're five years in. 00:29:25.404 --> 00:29:25.494 It's 00:29:25.604 --> 00:29:27.744 Brendan von Doehren: ''Yeah, we're five years for those and I think just, 00:29:27.834 --> 00:29:31.164 you know, more recent kind of shahin examples and he is about ready, you 00:29:31.164 --> 00:29:32.904 know, to, to change to the PGA tour now. 00:29:32.904 --> 00:29:37.494 But Johnny Keffer coming outta Baylor, you know, is our 25th player in 2024. 00:29:37.814 --> 00:29:42.334 and, you know, kind of hit, you know, the ground running on Americas, number one out 00:29:42.334 --> 00:29:44.314 there now, number one on our points list. 00:29:44.314 --> 00:29:46.774 and Michael Brennan is kind of on the same trajectory. 00:29:46.774 --> 00:29:47.704 Just got three win. 00:29:48.199 --> 00:29:50.509 Promotion and be on Korn Ferry tour next year. 00:29:50.509 --> 00:29:53.479 So, you know, regardless, we're seeing sort of where you're at 00:29:53.479 --> 00:29:55.339 in the ranking to some aspects. 00:29:55.339 --> 00:29:59.029 You know, all these are such proven players that really just kind of 00:29:59.029 --> 00:30:02.599 need to get in that good rhythm, have the opportunity, and you know, we're 00:30:02.599 --> 00:30:05.779 seeing the success of these guys and see where they're at, you know, and 00:30:05.809 --> 00:30:06.979 kind of five years down the line. 00:30:08.019 --> 00:30:09.749 Aaron Goldberg: Yeah, it's funny you bring up Johnny Keefer. 00:30:09.749 --> 00:30:14.239 I remember sitting there at the last day of stroke play, at LaCosta. 00:30:14.429 --> 00:30:18.199 I just happened to live right by it and, Was sitting there and saw Johnny and, 00:30:18.199 --> 00:30:23.029 you know, he was sweating it out on, Hey, am I gonna finish 25th, 24th, 26th, have 00:30:23.029 --> 00:30:28.579 zero status, have status And, you know, he played well and earned that 25th spot and 00:30:28.579 --> 00:30:32.929 then took full advantage of it, obviously, and really has not looked back since. 00:30:32.929 --> 00:30:37.459 So, it's great to see and that it's a testament to what the platform that they 00:30:37.459 --> 00:30:40.124 have, as they get in, as a pro golfer. 00:30:41.184 --> 00:30:41.964 Brendan von Doehren: Yeah, absolutely. 00:30:41.964 --> 00:30:45.739 No, it, those two kind of names, you know, most recently and, excited to 00:30:45.739 --> 00:30:47.659 see how Johnny does on the PGA tour. 00:30:48.619 --> 00:30:50.629 Aaron Goldberg: Yeah, I think, I think his game's gonna translate. 00:30:50.769 --> 00:30:51.369 Brendan von Doehren: I do too. 00:30:51.789 --> 00:30:52.659 Aaron Goldberg: it'll be fun to see. 00:30:52.999 --> 00:30:56.819 one, one question that I wanted to circle back to, that I think 00:30:56.879 --> 00:30:58.829 I, I don't have clarity on. 00:30:58.829 --> 00:31:01.649 You mentioned the two through 10 get the Korn Ferry tour 00:31:01.649 --> 00:31:03.869 status for this year, and then. 00:31:04.334 --> 00:31:07.604 Is it next year as well or is there, you said there's like 00:31:07.604 --> 00:31:08.864 a points race in between 'em. 00:31:09.779 --> 00:31:11.699 Brendan von Doehren: Yeah, so, we'll get into the weeds a little bit. 00:31:11.699 --> 00:31:16.869 So basically, players from each class, so two to 25, are in a mini 00:31:16.869 --> 00:31:21.129 play category, a PG tour, U category, where we take the combined points 00:31:21.129 --> 00:31:23.019 of PGA tour, FedEx cut points. 00:31:23.409 --> 00:31:26.319 As well as Korn Ferry tour points, equally weighted one to one. 00:31:26.719 --> 00:31:31.789 we total those at the end after RSM Classic and the top five players 00:31:31.789 --> 00:31:35.869 in that total PGA tour U Points category earn membership onto the 00:31:35.869 --> 00:31:37.429 Korn Ferry tour the following year. 00:31:37.489 --> 00:31:41.479 So that's sort of that little mini where, you know, we capture and again, sort 00:31:41.479 --> 00:31:47.329 of re-identify the best of that group versus two to 10, you know, or two to 00:31:47.329 --> 00:31:49.699 seven automatically the following year. 00:31:50.224 --> 00:31:53.854 Allows for an opportunity if a player from PGA tour Americas Monday qualifies 00:31:53.854 --> 00:31:58.084 into a PGA tour event or a Korn Ferry tour event and, you know, gets on a roll 00:31:58.084 --> 00:32:00.394 and top 20 fives or top tens, right? 00:32:00.394 --> 00:32:03.604 and accumulates points like we sort of want to capture that player and 00:32:03.604 --> 00:32:06.634 rightfully so, he is, you know, played maybe better than the rest. 00:32:06.634 --> 00:32:10.184 And so, that's sort of a PGA two U total points category that you can 00:32:10.184 --> 00:32:13.884 find online that we keep updated every week with, the combined points. 00:32:14.419 --> 00:32:14.829 Aaron Goldberg: Great. 00:32:14.919 --> 00:32:15.369 Okay. 00:32:15.429 --> 00:32:19.539 Speaking of online, you know, if people have more questions, I'll put the link 00:32:19.539 --> 00:32:21.679 in the show notes, to the website. 00:32:21.769 --> 00:32:23.299 Is that the best place for them to go? 00:32:23.299 --> 00:32:26.699 is the website and it seems like there's a lot of information there these days. 00:32:27.379 --> 00:32:28.609 Brendan von Doehren: Yeah, we've got all information. 00:32:28.609 --> 00:32:31.339 We've got kind of storylines, we've got our, you know, rules and regs. 00:32:31.339 --> 00:32:34.879 If you're your players, we've got our ranking updates, every Wednesday that 00:32:34.879 --> 00:32:38.479 come out kind of around noon Eastern time, through the cadence of the 00:32:38.479 --> 00:32:39.949 fall and the Spring College season. 00:32:40.519 --> 00:32:43.249 So check those out, both on social and then you'll see the 00:32:43.249 --> 00:32:45.219 long form ranking, on our.com 00:32:45.219 --> 00:32:45.639 page. 00:32:46.404 --> 00:32:46.914 Aaron Goldberg: Great. 00:32:47.064 --> 00:32:47.484 All right. 00:32:47.484 --> 00:32:48.894 Well, Brendan, this has been great. 00:32:48.894 --> 00:32:50.274 Really appreciate you coming on and. 00:32:51.489 --> 00:32:55.149 Sharing the updates and kind of the backstory of PJ Tour 00:32:55.149 --> 00:32:56.739 University and where we're at now. 00:32:56.769 --> 00:33:00.459 I think this has been a great conversation for myself, but for everybody else 00:33:00.459 --> 00:33:03.529 that's gonna be listening, so looking forward to seeing you out there. 00:33:03.529 --> 00:33:06.019 Looking forward to having a, this next conversation, maybe, 00:33:06.069 --> 00:33:07.449 at the 10 year anniversary. 00:33:07.509 --> 00:33:11.469 but appreciate your time and, everything you do for college, golf and the 00:33:11.469 --> 00:33:13.314 aspiring, pros on the pathway up. 00:33:14.149 --> 00:33:14.539 Brendan von Doehren: Awesome. 00:33:14.539 --> 00:33:15.619 Thank you so much for having me. 00:33:15.619 --> 00:33:16.249 I really appreciate it. 00:33:16.249 --> 00:33:17.629 And let's do this, 10 years. 00:33:18.064 --> 00:33:18.694 Aaron Goldberg: Sounds good. 00:33:18.784 --> 00:33:19.954 All right, thanks everyone.