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There was a time when "adjunct" meant "cheap beer." One of America's largest breweries even paid millions of dollars to run television commercials during the Super Bowl accusing another of America's largest breweries of using worse adjuncts than they themselves used.
Oh, what a world!
But for craft breweries, an ingredient is an ingredient. What if adjuncts added flavor? What if adjuncts actually cost more than malted barley? What if adjuncts could tell a story of time and place?
Corn and rice aren't cheap anymore. They have a history. They tell a story. And good breweries know how to use ingredients to tell the story of great beer.
Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.
Click here to support independent journalism covering the beer industry.
This Episode is Sponsored by:
All About Beer
At All About Beer, we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.
Host: Don Tse
Oh, what a world!
But for craft breweries, an ingredient is an ingredient. What if adjuncts added flavor? What if adjuncts actually cost more than malted barley? What if adjuncts could tell a story of time and place?
Corn and rice aren't cheap anymore. They have a history. They tell a story. And good breweries know how to use ingredients to tell the story of great beer.
Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.
Click here to support independent journalism covering the beer industry.
This Episode is Sponsored by:
All About Beer
At All About Beer, we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.
Host: Don Tse
Guests: Doug Reiser, Tom Beckmann, Chris Piscitello
Sponsors: All About Beer
Tags: Rice, Corn, Brewing
Photo: by Don Tse
Photo: by Don Tse
Creators and Guests
What is Drink Beer, Think Beer With John Holl?
Drink Beer, Think Beer is a weekly conversation with brewers, growers, and other brewing industry professionals that explores the art, culture, and business of craft beer. Hosted by John Holl and recorded on location, this podcast gets to the bottom of every pint and offers insight into the dynamic world of beer.