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Want to scale your online course business, generate more revenue and reach more people without longer hours or a bigger marketing budget? Course-selling expert Joel Erway explains how to do it in this compelling, can’t-miss, mini-masterclass episode.
Show Notes
Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.
Joel Erway is the creator of The Webinar Agency, a company that helps course creators and coaches create webinars to boost sales. He is the author of High Ticket Courses and hosts two weekly podcasts highlighting his proven methods of crafting high-converting offers.
In this episode, Danny, Abe and Joel walk us through the details of Joel’s proven “power offer” model and reveal how to apply it to any course. Joel offers comprehensive instructions and examples that course creators can use to reconstruct their business model without reconstructing the whole course. Grab a pen and paper, because you’ll want to take notes!
In this episode we discuss:
In this episode, Danny, Abe and Joel walk us through the details of Joel’s proven “power offer” model and reveal how to apply it to any course. Joel offers comprehensive instructions and examples that course creators can use to reconstruct their business model without reconstructing the whole course. Grab a pen and paper, because you’ll want to take notes!
In this episode we discuss:
- Identifying the specific benefits of your course to your target audience (your “power offer”).
- How to scale a single course with different levels of support.
- How to avoid over-selling or over-delivering services.
- Designing your course as a scalable business.
- Creating long-term viability into your course/business model.
- Ways to do less while serving more.
- Danny and Abe’s debrief.
“When we lead with an offer, and we speak to people who want to change their life, then we attract a different caliber of lead.”
“The numbers might look good, initially, but it's inherently building a broken business model, and you're going to be burned out and not really know what to do.”
– Joel Erway
Guest Bio:
People call Joel Erway “The Webinar Guy”, but that’s just a tiny slice of his expertise. Joel is a master at crafting high-converting offers and helping experts scale their business with High Ticket Courses.
He authored the book, High Ticket Courses to help show Experts how to create leveraged offers to scale their business with programs valued at $2,000 or more.
Between his own personal sales and his clients, he's helped generate $50+ million over the past few years. He’s also a long-time podcaster and the host of Sold With Webinars and Experts Unleashed.
Resources or websites mentioned in this episode:
Credits:
- Guest: Joel Erway
- Hosts: Danny Iny & Abe Crystal
- Producer: Cynthia Lamb
- Executive producer: Danny Iny
- Assembled by: Geoff Govertsen
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production: Post Office Sound
- Music soundscape: Chad Michael Snavely
If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: High-Ticket Power (Joel Erway) coming soon
Episode transcript: High-Ticket Power (Joel Erway) coming soon
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Creators and Guests
Host
Abe Crystal
Host
Danny Iny
Producer
Cynthia Lamb
Guest
Joel Erway
What is Course Lab: Lessons from Successful Online Course Creators?
Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.
Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.
In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.
Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!