Scaling From $100M To $1B In Revenue With Babak Azad

Babak Azad is a direct marketing legend. He's spent north of $700 million on ads in his career and worked with brands like NOBULL, Butcher Box and Athletic Greens, just to name a few. But he got his big break at Beachbody – the makers of P90X, Insanity and Shakeology. He joined at $100 million in revenue and left as they surpassed $1 billion. Today, he's the CMO of GoodRx. So we wanted to pick his brain about what he’s been up to there and what he learned along the way.

Show Notes

The brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares: 

• Why marketing should be a part of your product development.
• Why you need 2 offers and 2 channels to scale.
• How they turned an iPhone video into ad creative in a week and a half.
• Why being on Amazon is a no-brainer.

Show Notes & Links:

• [4:22] How he went from the analytics side of the business to marketing.
• [6:41] How the Beachbody team thinks about creative.
• [7:51] How they’re keeping product and marketing aligned at GoodRx
• [9:23] Why you need to lean in hard on the channels where you’re seeing success.
• [11:43] Should you focus on channels one at a time? 
• [13:28] Why you should be calling your customers more frequently.
• [16:34] Direct response marketing lessons.
• [22:24] How he thinks about hiring.
• [27:40] When you should start measuring brand awareness.
• [33:57] How to take an iphone video to TV and streaming.
• [38:30] The reason brands should be on Amazon.
• Babak Azad on Twitter
• Babak’s site
• GoodRx
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.