WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:16.023 --> 00:00:18.903 Not a fan of getting tracked across the internet. 00:00:19.293 --> 00:00:22.233 Enjoy a browser that protects your privacy. 00:00:22.563 --> 00:00:23.733 Meet brave. 00:00:24.063 --> 00:00:27.723 Brave has been my default browser for over three years. 00:00:28.053 --> 00:00:32.583 And brave is three times faster than Google's Chrome browser. 00:00:33.003 --> 00:00:36.003 It has better privacy by default than Firefox. 00:00:36.063 --> 00:00:40.533 And it uses 35% less battery on your mobile device. 00:00:41.103 --> 00:00:45.993 You can even add all of your favorite Chrome browser extensions to brave. 00:00:46.503 --> 00:00:51.033 And one recent addition makes brave an even more appealing alternative. 00:00:51.423 --> 00:00:53.013 And it's brave search. 00:00:53.043 --> 00:00:56.643 It's a private, independent, transparent search engine. 00:00:57.003 --> 00:00:58.923 Also built by brave. 00:00:59.613 --> 00:01:00.933 What's your favorite browser. 00:01:01.083 --> 00:01:04.383 And do you love it or do you just use it out of habit? 00:01:04.623 --> 00:01:05.283 Let me know. 00:01:05.733 --> 00:01:08.873 Win number two, something a client recently asked. 00:01:09.323 --> 00:01:14.303 A client recently came to me for help with an introductory marketing and sales 00:01:14.303 --> 00:01:16.133 letter announcing her new business. 00:01:16.373 --> 00:01:20.333 This letter was being sent to local nonprofit leaders, letting them know of 00:01:20.333 --> 00:01:22.553 her new business and what she offers. 00:01:22.763 --> 00:01:26.453 Here are the steps we use to transform her announcement. 00:01:26.723 --> 00:01:30.233 Number one, I did a quick search highlighting words 00:01:30.233 --> 00:01:34.013 like I, we, our, me or my. 00:01:34.253 --> 00:01:37.445 I put those in yellow and then I did a search for you or 00:01:37.445 --> 00:01:39.695 your, and I put those in green. 00:01:39.935 --> 00:01:40.865 Not surprising. 00:01:40.865 --> 00:01:46.865 The first draft was a vomit of yellow -- that's I, we, me, our language. 00:01:47.315 --> 00:01:49.445 Number two, I put any terms or phrases. 00:01:49.445 --> 00:01:53.915 Her readers would likely not know, use our understand in bold. 00:01:54.185 --> 00:01:57.545 And then number three, I asked her what she wanted the letter 00:01:57.545 --> 00:01:59.615 to do for her new business. 00:01:59.945 --> 00:02:03.845 She's now reworking the letter to start with nonprofit leaders. 00:02:04.115 --> 00:02:08.915 That's using the word you versus I replace insider jargon with a bit of her 00:02:08.915 --> 00:02:11.225 story-- why is she starting the business? 00:02:11.735 --> 00:02:13.265 And end with a call to action. 00:02:13.925 --> 00:02:16.445 What's it like for you when you need to write a sales or 00:02:16.445 --> 00:02:17.975 marketing letter, do you love it? 00:02:18.155 --> 00:02:22.714 Do you hate it let me know Win number three, something to think about. 00:02:22.939 --> 00:02:27.139 This quote has me wrestling with what I'm willing to let slide or look the 00:02:27.139 --> 00:02:31.579 other way for in pursuit of a quote, successful personal brand business. 00:02:31.879 --> 00:02:32.659 Here's the quote. 00:02:32.869 --> 00:02:34.879 We become what we tolerate. 00:02:35.329 --> 00:02:39.979 I've used that quote more than once in my podcast series, my most popular 00:02:39.979 --> 00:02:43.909 series called the seven deadly dangers of building a personal brand 00:02:43.909 --> 00:02:46.729 that's episodes, 56 through 60. 00:02:47.179 --> 00:02:52.029 I'd encourage you to go check that series out Win number four, something personal. 00:02:52.479 --> 00:02:55.419 I get up most mornings around 5:00 AM. 00:02:55.869 --> 00:02:59.229 That's on weekdays, weekends, or even holidays. 00:02:59.679 --> 00:03:02.289 I find it much easier just to be consistent. 00:03:02.660 --> 00:03:07.220 Now I am not by nature or inclination a morning person. 00:03:07.790 --> 00:03:13.130 So I don't do that to brag or to appear to be Uber productive to others. 00:03:13.130 --> 00:03:15.320 In fact, I don't do any work. 00:03:15.620 --> 00:03:17.690 For about the first two hours. 00:03:18.170 --> 00:03:22.970 Instead, I use the uninterrupted time to work on me. 00:03:23.420 --> 00:03:25.490 Because as far as I can tell. 00:03:25.760 --> 00:03:29.900 I am the most important part of my personal brand business. 00:03:30.350 --> 00:03:34.550 And I also happen to be a husband and a dad and a friend. 00:03:35.120 --> 00:03:40.040 I'm convinced those few precious hours in the morning will produce the biggest 00:03:40.100 --> 00:03:42.920 impact on my life and on my business. 00:03:43.490 --> 00:03:47.510 What's your ideal rhythm or schedule to keep your business from running you? 00:03:49.412 --> 00:03:52.652 Thanks for joining me on this episode of the brand ed bullet. 00:03:52.802 --> 00:03:53.642 Good news. 00:03:53.672 --> 00:03:57.422 You don't have to scroll through the show notes to find links to any of the apps 00:03:57.422 --> 00:04:00.332 or other wins mentioned in this episode. 00:04:00.512 --> 00:04:03.422 Instead, just hop on my email list and you can get these 00:04:03.422 --> 00:04:05.942 four wins right in your inbox. 00:04:06.212 --> 00:04:10.182 Just go to robbyf.com/friday. 00:04:10.772 --> 00:04:13.952 I'd also love your help getting this into the hands of more people. 00:04:14.102 --> 00:04:18.332 So go and leave a review on apple podcast and then share this episode 00:04:18.332 --> 00:04:19.652 with somebody that you love. 00:04:20.162 --> 00:04:23.972 Feel free to dm me on instagram and share which when was your 00:04:23.972 --> 00:04:25.592 favorite from this episode. 00:04:25.922 --> 00:04:29.252 Have a great weekend and go and build a life giving- brand.