Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Not a fan of getting tracked across the internet.
Enjoy a browser that protects your privacy.
Meet brave.
Brave has been my default browser for over three years.
And brave is three times faster than Google's Chrome browser.
It has better privacy by default than Firefox.
And it uses 35% less battery on your mobile device.
You can even add all of your favorite Chrome browser extensions to brave.
And one recent addition makes brave an even more appealing alternative.
And it's brave search.
It's a private, independent, transparent search engine.
Also built by brave.
What's your favorite browser.
And do you love it or do you just use it out of habit?
Let me know.
Win number two, something a client recently asked.
A client recently came to me for help with an introductory marketing and sales
letter announcing her new business.
This letter was being sent to local nonprofit leaders, letting them know of
her new business and what she offers.
Here are the steps we use to transform her announcement.
Number one, I did a quick search highlighting words
like I, we, our, me or my.
I put those in yellow and then I did a search for you or
your, and I put those in green.
Not surprising.
The first draft was a vomit of yellow -- that's I, we, me, our language.
Number two, I put any terms or phrases.
Her readers would likely not know, use our understand in bold.
And then number three, I asked her what she wanted the letter
to do for her new business.
She's now reworking the letter to start with nonprofit leaders.
That's using the word you versus I replace insider jargon with a bit of her
story-- why is she starting the business?
And end with a call to action.
What's it like for you when you need to write a sales or
marketing letter, do you love it?
Do you hate it let me know Win number three, something to think about.
This quote has me wrestling with what I'm willing to let slide or look the
other way for in pursuit of a quote, successful personal brand business.
Here's the quote.
We become what we tolerate.
I've used that quote more than once in my podcast series, my most popular
series called the seven deadly dangers of building a personal brand
that's episodes, 56 through 60.
I'd encourage you to go check that series out Win number four, something personal.
I get up most mornings around 5:00 AM.
That's on weekdays, weekends, or even holidays.
I find it much easier just to be consistent.
Now I am not by nature or inclination a morning person.
So I don't do that to brag or to appear to be Uber productive to others.
In fact, I don't do any work.
For about the first two hours.
Instead, I use the uninterrupted time to work on me.
Because as far as I can tell.
I am the most important part of my personal brand business.
And I also happen to be a husband and a dad and a friend.
I'm convinced those few precious hours in the morning will produce the biggest
impact on my life and on my business.
What's your ideal rhythm or schedule to keep your business from running you?
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to robbyf.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share this episode
with somebody that you love.
Feel free to dm me on instagram and share which when was your
favorite from this episode.
Have a great weekend and go and build a life giving- brand.