How Marketing Examples Breaks The Rules of Traditional Marketing with Founder, Harry Dry

Harry Dry (@harrydry) is the founder of Marketing Examples, a fast-growing showcase of successful startup marketing stories. I've been truly impressed with the case studies that Harry shares on Marketing Examples and the reach he's got since starting out. Traditional marketers should take note of his approach.

Show Notes

You can now support the podcast by buying me a coffee here ☕

Harry is the founder of Marketing Examples.

• Marketing Examples Twitter
• Harry's Twitter

We cover a bunch of ground in this episode:

• What it's like being on the Indie Hackers pod
• Harry's first endeavour turning tweets into canvas prints - 140 Canvas
• Doing things that don't scale, sending in handwritten letters to YouTuber mailtime's
• Why you need to market yourself
• Importance of validating your idea
• The story behind Yeezy Dating
  • https://thekanyestory.com/
• Buying billboards in Times Square
• How Harry hustled his way into Yeezy HQ
• Working for Crowdform. Harry lived like a 'real person' for 8-9 months...
• While writing for Crowdform, Harry took those examples and put them on a marketing examples first page
• How Marketing Examples was born organically
• The importance of providing value natively on the platform
• People don't like self promotion, but if you're giving people value they'll react well
• How Harry got banned on the EntrepreneurRideAlong sub-reddit
• What are the best subreddits to post in?
• How Harry lost 27k of Bitcoin
• Best practices to grow a Twitter following
  • Using long Twitter threads and not linking away from Twitter
  • @NoContextHearn; @NavalRavikantBot
  • Using his website to bring people to Twitter
• Why not having a background in marketing can make you a better marketer
• The attention to detail in Marketing Examples sets it apart from anything else
  • Podia's Competitor Pages
• Growing a very nice sized email list (13k)
• Utilising Product Hunt effectively
• Using good copy to increase conversions
• Refactoring UI
• Using GIFs for marketing

What is Marketing Mashup?

The weekly marketing and entrepreneurship podcast where I jump into interviews with some of the most interesting people I have met throughout my career. From CMOs and agency founders to social media executives and freelancers, you'll hear their different perspectives on marketing and how to build a brand.