Everlane And Reformation Under Fire, Ty Haney Is Back At Outdoor Voices, And What’s Next For Kristen (Ecomm Noms Finale)

Values are a funny thing. You have to be willing to live them every single day. In every single situation. And many brands treat the process as a one and done situation. Or just pick and choose when they’re going to stay true to the values they set at the very beginning. On this episode, Kristen shares a couple of the brands getting backlash for doing just that. And a few that are getting it right when it comes to living out their values.

Show Notes

And get your tissues. Because this is the last episode of Ecomm Noms. Kristen is off to do big things at Shopify. 

• Why Everlane and Reformation are under fire.
• Ty Haney is back at Outdoor Voices.
• What’s next for Kristen.

Show Notes & Links:

• [1:11] Some of the brands being criticized for exclusionary cultures.
• [4:57] Why brands need values.
• [8:34] Outdoor Voices’ BOD overhaul.
• [11:00] Brands who truly live out their values.
• [14:23] Where you can catch Kristen next.
• Kristen LaFrance on Twitter
• How DTC startups fall flat in marketing their values
• Tyler Haney Returns to Outdoor Voices With a New Vision—One That Starts With a Female-Led Team
• Everlane’s Convenient Transparency

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.