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I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money. It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business. My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things. A sales funnel core function is to generate revenues, whereas a business is all about systems. One criterion for determining if you have a business is if you can step away from it for 3 months. Would it still run? You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money. Tune in to hear me out…. Key Takeaways - My full circle moment (00:47) - A funnel is not a company (04:57) - Do you have a business, or are you the business (09:27) - Criteria for gauging the health of a business (11:13) - How to build a business around a sales funnel (14:12) - Can you take a hiatus from your business? (15:30) Additional Resources - Get your Capitalist Pig Swag Here - Capitalist Pig Facebook Group - Interview me on your show - Connect with me here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money.
It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business.
My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things.
A sales funnel core function is to generate revenues, whereas a business is all about systems.
One criterion for determining if you have a business is if you can step away from it for 3 months.
Would it still run?
You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money.
Tune in to hear me out….
Key Takeaways
- My full circle moment (00:47)
- A funnel is not a company (04:57)
- Do you have a business, or are you the business (09:27)
- Criteria for gauging the health of a business (11:13)
- How to build a business around a sales funnel (14:12)
- Can you take a hiatus from your business? (15:30)
Additional Resources
- Get your Capitalist Pig Swag Here
- Capitalist Pig Facebook Group
- Connect with me here
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).
Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.
I’ve learned enough to see a few flaws in my baby business…
So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.
We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.
Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com
I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M