1
00:00:14,214 --> 00:00:15,015
Welcome back to

2
00:00:15,015 --> 00:00:16,249
the Hack... hackin’ it up!

3
00:00:16,249 --> 00:00:17,550
That we’re gonna attack.

4
00:00:18,084 --> 00:00:19,486
Wow. I don't know.

5
00:00:19,486 --> 00:00:20,320
I was just.

6
00:00:20,320 --> 00:00:20,954
I didn't think you would

7
00:00:20,954 --> 00:00:21,821
break out into raps.

8
00:00:21,821 --> 00:00:22,956
I didn't think I was either.

9
00:00:22,956 --> 00:00:24,324
I regret everything

10
00:00:24,324 --> 00:00:25,425
I've just said.

11
00:00:25,425 --> 00:00:27,093
Okay, so in this hack,

12
00:00:27,093 --> 00:00:28,628
we're talking about scripts

13
00:00:28,628 --> 00:00:30,497
and script writing.

14
00:00:30,530 --> 00:00:31,898
So getting right to

15
00:00:31,898 --> 00:00:33,333
the content, it's a hack.

16
00:00:33,333 --> 00:00:34,000
The biggest hurdle

17
00:00:34,000 --> 00:00:34,734
that we come across

18
00:00:34,734 --> 00:00:36,636
with new clients is

19
00:00:36,636 --> 00:00:37,704
where do we start?

20
00:00:37,704 --> 00:00:38,738
It's a big question.

21
00:00:38,738 --> 00:00:39,973
But the good news is

22
00:00:39,973 --> 00:00:41,374
that the answer is simple.

23
00:00:41,374 --> 00:00:43,910
You start at a script.

24
00:00:43,910 --> 00:00:44,611
Basically,

25
00:00:44,611 --> 00:00:45,612
every animated piece

26
00:00:45,612 --> 00:00:46,546
should have a script

27
00:00:46,546 --> 00:00:48,415
if it doesn't have a script.

28
00:00:48,882 --> 00:00:51,818
Big red flag there.

29
00:00:51,818 --> 00:00:52,919
The script dictates

30
00:00:52,919 --> 00:00:54,187
what you should see

31
00:00:54,187 --> 00:00:56,322
and what you should say.

32
00:00:56,322 --> 00:00:58,358
So even if it's all visual,

33
00:00:58,358 --> 00:00:59,092
it should tell you

34
00:00:59,092 --> 00:01:01,661
kind of what you should feel.

35
00:01:01,661 --> 00:01:03,163
So there are many formats

36
00:01:03,163 --> 00:01:03,930
to writing a script,

37
00:01:03,930 --> 00:01:06,099
and the one that's easiest

38
00:01:06,099 --> 00:01:06,833
for businesses

39
00:01:06,833 --> 00:01:07,967
to kind of learn

40
00:01:07,967 --> 00:01:09,736
is in an A.V. Script.

41
00:01:09,736 --> 00:01:14,340
A V stands for Audio Visual script. A. V.

42
00:01:14,340 --> 00:01:16,376
and in an A. V. Script

43
00:01:16,376 --> 00:01:17,744
it looks like a spreadsheet

44
00:01:17,744 --> 00:01:18,812
almost with two

45
00:01:18,812 --> 00:01:20,547
columns in there.

46
00:01:20,547 --> 00:01:22,415
So in this hack,

47
00:01:22,415 --> 00:01:23,049
we can't tell you

48
00:01:23,049 --> 00:01:23,983
what to write.

49
00:01:23,983 --> 00:01:26,152
It's impossible. That’s ChatGPTs job.

50
00:01:27,987 --> 00:01:28,788
Yes, correct.

51
00:01:28,788 --> 00:01:29,923
You as a marketer,

52
00:01:29,923 --> 00:01:30,857
as a strategy person,

53
00:01:30,857 --> 00:01:32,092
you already probably know

54
00:01:32,092 --> 00:01:33,827
what you need to say.

55
00:01:33,860 --> 00:01:35,395
But what we can tell

56
00:01:35,395 --> 00:01:36,996
you is how to structure

57
00:01:36,996 --> 00:01:37,997
your script.

58
00:01:37,997 --> 00:01:39,532
Once you have a first draft.

59
00:01:39,532 --> 00:01:40,433
So that it's

60
00:01:40,433 --> 00:01:41,901
easier to work with

61
00:01:41,901 --> 00:01:43,903
and so that you can change it

62
00:01:43,903 --> 00:01:44,671
and collaborate

63
00:01:44,671 --> 00:01:45,772
with people on

64
00:01:45,772 --> 00:01:47,440
so that it's

65
00:01:47,440 --> 00:01:48,775
consistent. For sure.

66
00:01:48,775 --> 00:01:50,243
That's a good way to put it.

67
00:01:50,243 --> 00:01:52,045
So here at Open Pixel,

68
00:01:52,045 --> 00:01:53,012
we use actually just

69
00:01:53,012 --> 00:01:53,780
a spreadsheet

70
00:01:53,780 --> 00:01:55,014
for all of our scripts.

71
00:01:55,014 --> 00:01:56,116
We love spreadsheets. We can’t get enough.

72
00:01:56,116 --> 00:01:57,183
I know this.

73
00:01:57,350 --> 00:01:59,219
I know it's a little bit

74
00:01:59,385 --> 00:02:00,153
kind of out of the box

75
00:02:00,153 --> 00:02:01,354
thinking a little bit. But.

76
00:02:01,354 --> 00:02:02,889
But we use Google sheets.

77
00:02:02,889 --> 00:02:04,858
Super easy to use.

78
00:02:04,858 --> 00:02:05,625
And it's a template.

79
00:02:05,625 --> 00:02:07,560
And it's very simple.

80
00:02:07,560 --> 00:02:08,128
It's a sheet

81
00:02:08,128 --> 00:02:09,729
with just a few columns,

82
00:02:09,729 --> 00:02:11,698
and we're going to put a link

83
00:02:11,698 --> 00:02:13,066
in the description.

84
00:02:13,066 --> 00:02:15,502
OoOooh. Super extra bonus content.

85
00:02:15,502 --> 00:02:16,302
The idea is simple.

86
00:02:16,302 --> 00:02:17,070
So once you

87
00:02:17,070 --> 00:02:17,971
have a first draft

88
00:02:19,072 --> 00:02:19,372
of the

89
00:02:19,372 --> 00:02:20,039
script, you want to

90
00:02:20,039 --> 00:02:21,407
split your script up

91
00:02:21,407 --> 00:02:23,543
into sentences. Okay.

92
00:02:24,144 --> 00:02:25,011
So in other words,

93
00:02:25,011 --> 00:02:26,012
for every sentence,

94
00:02:26,012 --> 00:02:26,312
you're going

95
00:02:26,312 --> 00:02:28,214
to put a new return line

96
00:02:28,214 --> 00:02:29,282
for every single sentence

97
00:02:29,282 --> 00:02:30,350
you put in there.

98
00:02:31,117 --> 00:02:32,418
So you have one standalone

99
00:02:32,418 --> 00:02:33,520
line of text,

100
00:02:33,520 --> 00:02:35,221
one right after the other.

101
00:02:35,221 --> 00:02:36,389
And one caveat here

102
00:02:36,389 --> 00:02:37,757
is that you may want to split

103
00:02:37,757 --> 00:02:38,791
longer sentences

104
00:02:38,791 --> 00:02:40,093
at the commas, usually

105
00:02:40,093 --> 00:02:41,261
with long sentences,

106
00:02:41,261 --> 00:02:41,895
you'll have a comma

107
00:02:41,895 --> 00:02:42,829
in there somewhere.

108
00:02:42,829 --> 00:02:44,497
Put another carriage return in there

109
00:02:44,497 --> 00:02:46,666
so you have a new line

110
00:02:46,666 --> 00:02:48,768
at that place. Okay.

111
00:02:48,768 --> 00:02:50,403
So why. Would I do that?

112
00:02:50,403 --> 00:02:50,870
So usually

113
00:02:50,870 --> 00:02:52,939
with a long sentence,

114
00:02:52,939 --> 00:02:54,607
the comma is where...

115
00:02:54,607 --> 00:02:55,575
verbally, we’re...

116
00:02:55,575 --> 00:02:56,976
splitting one idea up

117
00:02:56,976 --> 00:02:58,244
from another.

118
00:02:58,478 --> 00:02:58,945
Right.

119
00:02:58,945 --> 00:02:59,312
So, like,

120
00:02:59,312 --> 00:03:01,548
if my long sentence has,

121
00:03:01,548 --> 00:03:02,849
like three different

122
00:03:02,849 --> 00:03:03,850
visual ideas

123
00:03:03,850 --> 00:03:04,651
that could be built

124
00:03:04,651 --> 00:03:05,652
within there,

125
00:03:05,652 --> 00:03:05,985
you're saying

126
00:03:05,985 --> 00:03:07,554
it could split up the commas,

127
00:03:07,554 --> 00:03:08,254
make them their own line, and then...

128
00:03:08,254 --> 00:03:11,090
create descriptions for that.

129
00:03:11,090 --> 00:03:11,658
Yeah.

130
00:03:11,658 --> 00:03:13,560
And and just always like,

131
00:03:13,560 --> 00:03:13,893
if you're

132
00:03:13,893 --> 00:03:14,494
if you're looking

133
00:03:14,494 --> 00:03:15,562
at a sentence structure,

134
00:03:15,562 --> 00:03:16,362
you get a subject,

135
00:03:16,362 --> 00:03:17,130
you get a predicate,

136
00:03:17,130 --> 00:03:18,131
you get, you know,

137
00:03:18,131 --> 00:03:18,865
those things

138
00:03:18,865 --> 00:03:20,533
and that structure,

139
00:03:20,533 --> 00:03:21,334
when you split it up

140
00:03:21,334 --> 00:03:21,935
at the comma,

141
00:03:21,935 --> 00:03:23,503
you then have another visual

142
00:03:23,503 --> 00:03:24,037
that you're actually

143
00:03:24,037 --> 00:03:24,571
talking about

144
00:03:24,571 --> 00:03:25,171
when you come from

145
00:03:25,171 --> 00:03:26,372
one place to another. So.

146
00:03:26,372 --> 00:03:28,274
So it's really just kind of

147
00:03:28,274 --> 00:03:29,609
organizing the visuals.

148
00:03:29,609 --> 00:03:30,710
But I didn't want

149
00:03:30,710 --> 00:03:32,312
to get too much into that.

150
00:03:32,345 --> 00:03:32,679
We're.

151
00:03:32,679 --> 00:03:33,613
We're going to it next.

152
00:03:33,613 --> 00:03:34,447
Yeah, yeah, yeah.

153
00:03:34,447 --> 00:03:35,582
So you would

154
00:03:35,582 --> 00:03:36,616
then take all of that,

155
00:03:36,616 --> 00:03:37,951
all of those lines,

156
00:03:37,951 --> 00:03:38,985
and you basically copy

157
00:03:38,985 --> 00:03:39,953
and paste those lines

158
00:03:39,953 --> 00:03:41,854
into say “Column A”

159
00:03:41,854 --> 00:03:42,956
on this A.V. Script.

160
00:03:42,956 --> 00:03:44,357
Remember, it's a spreadsheet.

161
00:03:44,357 --> 00:03:45,992
So... this is an audio medium,

162
00:03:45,992 --> 00:03:46,459
so I’m trying to

163
00:03:46,459 --> 00:03:48,361
visually describe here. Sure.

164
00:03:48,361 --> 00:03:49,229
So we copy those

165
00:03:49,229 --> 00:03:50,163
into column A

166
00:03:50,163 --> 00:03:51,798
and then in column B,

167
00:03:51,798 --> 00:03:52,232
you would

168
00:03:52,232 --> 00:03:53,700
basically come up with

169
00:03:53,700 --> 00:03:54,267
try to come up

170
00:03:54,267 --> 00:03:55,501
with visual descriptions

171
00:03:55,501 --> 00:03:56,669
for just that one

172
00:03:56,669 --> 00:03:57,570
piece of sentence

173
00:03:57,570 --> 00:03:58,037
or one

174
00:03:58,037 --> 00:03:58,805
that one sentence

175
00:03:58,805 --> 00:03:59,672
on the other side.

176
00:03:59,672 --> 00:04:00,540
Would you say

177
00:04:00,540 --> 00:04:03,243
instead of Column B, “Column V”

178
00:04:03,876 --> 00:04:07,347
for visuals, A - audio. V - visual.

179
00:04:07,347 --> 00:04:08,481
You know that

180
00:04:08,481 --> 00:04:09,182
you're not wrong.

181
00:04:09,182 --> 00:04:09,849
You're not wrong.

182
00:04:09,849 --> 00:04:10,383
I'm clever.

183
00:04:11,918 --> 00:04:12,719
You would come up with these

184
00:04:12,719 --> 00:04:13,620
visual descriptions

185
00:04:13,620 --> 00:04:15,755
on a per sentence basis,

186
00:04:15,755 --> 00:04:17,223
and that allows for clarity

187
00:04:17,223 --> 00:04:18,858
and allows for your audience

188
00:04:18,858 --> 00:04:19,492
to sort of

189
00:04:19,492 --> 00:04:20,960
sort of visually see exactly

190
00:04:20,960 --> 00:04:21,661
what you're saying

191
00:04:21,661 --> 00:04:22,729
or what you're talking about.

192
00:04:22,729 --> 00:04:23,463
So it really

193
00:04:23,463 --> 00:04:25,265
it connects all aspects

194
00:04:25,265 --> 00:04:26,566
of writing

195
00:04:26,566 --> 00:04:27,967
visual and listening.

196
00:04:27,967 --> 00:04:29,102
Like all of your senses

197
00:04:29,102 --> 00:04:30,703
are coming together into one

198
00:04:30,703 --> 00:04:31,304
without smell

199
00:04:31,304 --> 00:04:32,105
or taste, you know?

200
00:04:32,105 --> 00:04:32,939
Right. Right.

201
00:04:32,939 --> 00:04:34,007
So it doesn't

202
00:04:34,007 --> 00:04:35,008
always need to be written

203
00:04:35,008 --> 00:04:35,308
this way.

204
00:04:35,308 --> 00:04:35,775
There are

205
00:04:35,775 --> 00:04:36,643
definitely different

206
00:04:36,643 --> 00:04:37,944
types of scripts that you can

207
00:04:37,944 --> 00:04:39,245
that you can write out there.

208
00:04:39,245 --> 00:04:40,513
So if you want us to cover

209
00:04:40,513 --> 00:04:41,381
any of those,

210
00:04:41,381 --> 00:04:42,382
please let us know

211
00:04:42,382 --> 00:04:43,283
in the comments.

212
00:04:43,283 --> 00:04:44,350
Find the comments box

213
00:04:44,350 --> 00:04:45,218
somewhere out in the world

214
00:04:45,218 --> 00:04:46,519
and put your comment in there.

215
00:04:46,519 --> 00:04:46,919
You’re talking about

216
00:04:47,053 --> 00:04:47,687
just anywhere

217
00:04:47,687 --> 00:04:48,421
on the internet? Anywhere

218
00:04:48,421 --> 00:04:48,921
on the internet,

219
00:04:48,921 --> 00:04:50,356
just @ tag us

220
00:04:50,356 --> 00:04:51,190
and we'll find it.

221
00:04:51,190 --> 00:04:51,791
Right. Right.

222
00:04:53,059 --> 00:04:54,027
Perfect.

223
00:04:54,027 --> 00:04:54,394
Yeah.

224
00:04:54,394 --> 00:04:55,795
So this method

225
00:04:55,795 --> 00:04:57,130
helps us

226
00:04:57,130 --> 00:04:58,431
sort basically

227
00:04:58,431 --> 00:04:59,198
visual ideas

228
00:04:59,198 --> 00:05:00,466
from *audio* sentences.

229
00:05:00,466 --> 00:05:01,734
We use it all the time.

230
00:05:01,734 --> 00:05:02,168
And again,

231
00:05:02,168 --> 00:05:03,202
we'll put that template

232
00:05:03,202 --> 00:05:04,203
into description.

233
00:05:04,203 --> 00:05:04,704
It's a really,

234
00:05:04,704 --> 00:05:07,173
really easy way to...

235
00:05:07,507 --> 00:05:08,975
Yeah, really easy way

236
00:05:08,975 --> 00:05:10,209
to write scripts. Yeah.

237
00:05:10,209 --> 00:05:11,477
Is there another way, though,

238
00:05:11,477 --> 00:05:12,111
if, like,

239
00:05:12,111 --> 00:05:13,479
I'm a visual person.

240
00:05:13,479 --> 00:05:14,414
So is there another way

241
00:05:14,414 --> 00:05:16,215
that I could understand this?

242
00:05:16,215 --> 00:05:16,783
Yes.

243
00:05:16,783 --> 00:05:19,319
So if you are on YouTube,

244
00:05:19,352 --> 00:05:20,053
you can find this

245
00:05:20,053 --> 00:05:20,920
episode on YouTube.

246
00:05:20,920 --> 00:05:22,121
It'll be the same description

247
00:05:22,121 --> 00:05:22,722
we're actually going

248
00:05:22,722 --> 00:05:24,157
to do a little video there

249
00:05:24,157 --> 00:05:26,092
that will with the same hack.

250
00:05:26,092 --> 00:05:27,860
Come like a weatherman. Yeah.

251
00:05:27,860 --> 00:05:28,461
And we'll

252
00:05:28,461 --> 00:05:29,462
we'll put a graphic in there

253
00:05:29,462 --> 00:05:30,196
that basically takes you

254
00:05:30,196 --> 00:05:30,763
through the template.

255
00:05:30,763 --> 00:05:31,331
The template will be

256
00:05:31,331 --> 00:05:32,098
in the description

257
00:05:32,098 --> 00:05:33,299
and yeah,

258
00:05:33,299 --> 00:05:34,100
go download that,

259
00:05:34,100 --> 00:05:35,001
check it out.

260
00:05:35,301 --> 00:05:37,837
Hopefully it will sort your

261
00:05:38,738 --> 00:05:40,840
animations in a much easier way.

262
00:05:40,840 --> 00:05:41,541
And you'll go

263
00:05:41,541 --> 00:05:43,309
make awesome scripts. Yeah.

264
00:05:43,309 --> 00:05:43,776
And then we'll get

265
00:05:43,776 --> 00:05:44,444
to see those.

266
00:05:44,444 --> 00:05:45,111
And then...

267
00:05:45,111 --> 00:05:46,979
Please send us your versions.

268
00:05:46,979 --> 00:05:47,847
Yeah. We’ve love to see ‘em.

269
00:05:47,847 --> 00:05:49,382
Yeah. Yeah, for sure.

270
00:05:49,382 --> 00:05:50,683
Good luck with your scripts.

271
00:05:50,683 --> 00:05:51,751
Good luck with the project.

272
00:05:51,751 --> 00:05:54,554
and we’ll see you in the next episode.