Dig In

On today's episode host Jess Gaedeke speaks with Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft. Tune in to learn Barry's insights into the evolution of market research methodologies, the interplay between qualitative and quantitative approaches, and the importance of understanding human behavior in product development and decision-making. 

Ps. Jess's audio isn't the greatest in this episode. Don't worry, it's a one time thing. We promise! 

What is Dig In?

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.