Today’s Guest: Jaclyn Forrester of Niche Pilates Studio
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This Episode:
In this conversation, Jaclyn Forrester, owner of Niche Pilates Studio, shares her entrepreneurial journey in the fitness industry and the lessons she learned while building a thriving Pilates business in Richmond. Jaclyn discusses the importance of bravery, preparation, and vulnerability when starting a business, along with the hard work required to grow from a small 300-square-foot studio into a respected wellness brand. She reflects on her early influences, career transition into fitness, and the value of building a strong and aligned team.
The conversation also explores how COVID forced rapid innovation in the fitness industry, accelerating virtual classes and reshaping how clients approach wellness and mind-body connection. Jaclyn emphasizes the importance of core values, disciplined hiring, emotional intelligence, and strong brand identity in long-term business success. She also shares insights into effective marketing strategies, lessons learned from hiring mistakes, and why Pilates continues to evolve alongside strength training and broader wellness trends.
Key Takeaways
- Be brave in your entrepreneurial journey
- Preparation is key, but so is taking risks
- Vulnerability is essential for growth
- Pilates is trending, and that creates opportunity
- Running a studio requires hard work and skill
- Building a strong team is crucial for success
- Hiring should align with your brand and values
- Emotional intelligence is important in leadership
- Marketing is essential for business growth
- Community support is invaluable for small businesses
- COVID forced a rapid shift to virtual fitness classes
- The fitness industry is shifting toward mind-body connection
- Core values and mission statements matter
- You can’t system your way out of business challenges
- Brand identity drives customer recognition
- Listening to client feedback shapes business direction
- Pilates is increasingly recognized as a complete workout
- Connecting with other business owners reduces isolation
But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.
Helpful Links
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About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.
What is But First, Principles!?
Welcome to the But First, Principles! Podcast hosted by Colin Davis!
But First, Principles with Colin Davis is a podcast for leaders, entrepreneurs, and curious minds who want to dig deeper into how things really work. Each episode explores a timeless principle or mental model that drives exceptional decision-making, leadership clarity, and strategic thinking. With guests from business, tech, academia, and beyond, Colin helps listeners peel back the noise and return to what really matters: the principles that stand the test of time.
Connect with Colin on LinkedIn: https://www.linkedin.com/in/colin-davis-1stprinciples/
Visit the First Principles Coaching website: http://www.firstprinciplescoaching.com/