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You’ve arrived at the second part of Mark and Ben’s conversation with Greg Hickman of Alt Agency! If you listened to the first half, welcome back! If you didn’t, you’re missing some crucial truth nuggets and you should go back to the previous episode.
Show Notes
We pick back up mid-conversation with Greg Hickman on this episode of The Friday Habit. He is talking about how agencies and businesses that function mostly in the full-service space spend too much time and energy thinking that the grass is greener on the DIY side of things, and vice versa. Ultimately, your best bet is to find a sweet spot right in the middle and then branch out in either direction to have multiple income streams and a variety of clients. He describes this as a ladder with one-to-one higher-cost product offerings at the top and several rungs down you get to one-to-many self-service product offerings. Greg encourages businesses to have 1-3 product offerings and to never have more product offerings than you have employees.
Here are a few questions Greg recommends you ask yourself about your business:
- What does this market need?
- What do I need?
- What am I designing this for?
- What are my goals?
- Is it worth it?
At the end of the episode, Greg describes his top 3 action items for listeners:
- Document your current process and focus on doing what you are good at
- Write out your 3-5 year goals and reverse-engineer your life to get there
- Find a mentor to shorten your learning curve
Connect with Greg:
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Creators and Guests
What is The Friday Habit ?
Grow your business. Lead with purpose. Love your life.
The Friday Habit gives entrepreneurs and small business owners actionable tips, inspiring interviews, and real-world strategies to help you scale smart and stay sane. Hosted by Mark Labriola II, this weekly show is your permission slip to build a business that works for you—not the other way around.