Paris Talks Marketing

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years.

Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulting Group. He helps B2B sales professionals sell and earn more.

Join us to learn why cold emailing is a super powerful tool yet very misunderstood and misused.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Florian and Paris discussed in this episode:

• (1:41) How Florian grew his LinkedIn connections from under a thousand to 32K in 2 years
• (5:06) How can you monetize your LinkedIn following, and how can you measure it?
• (7:05) Why you should build a personal brand
• (11:56) How do you warm up a domain?
• (13:48) How to do cold outreach on LinkedIn and email
• (16:51) Why super ugly emails achieve over 70% open rate
• (23:46) How to improve your SaaS cold email strategy
• (26:15) What are some zero-budget growth channels?
• (31:53) Solopreneurship: building your own business and scaling it


Mentioned Resources:

Lemwarm, a tool that keeps your emails away from spam and generates more business opportunities
Lemlist, a cold email, and outreach automation software
Captain Data, data extraction & automation platform 
Dropcontact, B2B email finder, and enrichment in CRM
LeadIQ, a platform of B2B sales prospecting tools

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.