Paris Talks Marketing

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years.

Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulting Group. He helps B2B sales professionals sell and earn more.

Join us to learn why cold emailing is a super powerful tool yet very misunderstood and misused.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Florian and Paris discussed in this episode:

• (1:41) How Florian grew his LinkedIn connections from under a thousand to 32K in 2 years
• (5:06) How can you monetize your LinkedIn following, and how can you measure it?
• (7:05) Why you should build a personal brand
• (11:56) How do you warm up a domain?
• (13:48) How to do cold outreach on LinkedIn and email
• (16:51) Why super ugly emails achieve over 70% open rate
• (23:46) How to improve your SaaS cold email strategy
• (26:15) What are some zero-budget growth channels?
• (31:53) Solopreneurship: building your own business and scaling it

Mentioned Resources:

Lemwarm, a tool that keeps your emails away from spam and generates more business opportunities
Lemlist, a cold email, and outreach automation software
Captain Data, data extraction & automation platform 
Dropcontact, B2B email finder, and enrichment in CRM
LeadIQ, a platform of B2B sales prospecting tools

Creators & Guests

Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!