1
00:00:00,890 --> 00:00:05,444
Actually, I am seeing the glare from my
lights, so I'll remove the glasses.

2
00:00:05,444 --> 00:00:09,494
and I'll also I'll send you the recording
afterwards so you can have a listen back

3
00:00:09,494 --> 00:00:09,718
and.

4
00:00:09,718 --> 00:00:14,418
do that because I will also do the same,
you know, extract snippets linked to your

5
00:00:14,418 --> 00:00:18,144
full version of the recording, you know,
when it goes live.

6
00:00:18,144 --> 00:00:19,544
Okay, cool.

7
00:00:19,544 --> 00:00:20,822
Yeah, sounds good.

8
00:00:20,822 --> 00:00:21,402
Okay.

9
00:00:21,402 --> 00:00:24,712
So tell me, are you going to do the intro
right now?

10
00:00:24,712 --> 00:00:26,312
Do you normally record that after?

11
00:00:26,312 --> 00:00:27,322
Like, how do you normally do that?

12
00:00:27,322 --> 00:00:29,742
Can you cue me up?

13
00:00:30,382 --> 00:00:30,870
Okay.

14
00:00:30,870 --> 00:00:32,750
a little intro and drop it in.

15
00:00:34,470 --> 00:00:36,270
And then, yeah.

16
00:00:36,270 --> 00:00:42,306
So I guess best place to start is to just
ask you to introduce yourself, please.

17
00:00:42,618 --> 00:00:43,458
Okay, okay.

18
00:00:43,458 --> 00:00:45,198
My name is Loretta Tarazaita.

19
00:00:45,198 --> 00:00:51,398
I'm a marketing communications consultant
and executive coach on camera, on stage

20
00:00:51,398 --> 00:00:53,488
presence, and on media, for media.

21
00:00:53,488 --> 00:00:57,518
So I've been in the industry cumulatively
for about 20 years.

22
00:00:57,518 --> 00:01:02,378
Started as a news anchor back in Lithuania
in my home country, also was a news

23
00:01:02,378 --> 00:01:03,706
reporter for a while.

24
00:01:03,706 --> 00:01:07,526
and then converted that business when we
moved to the United States into first

25
00:01:07,526 --> 00:01:12,782
video storytelling, then broader
communication consultancy business.

26
00:01:12,782 --> 00:01:17,854
Okay, and how did you sort of get into the
executive coaching side of things?

27
00:01:18,810 --> 00:01:22,830
It all comes from the background of being
a news anchor myself.

28
00:01:23,090 --> 00:01:28,710
When I moved here and when I started my
video business, I realized at that time

29
00:01:28,710 --> 00:01:34,502
when I started working with smaller
business owners first, how really...

30
00:01:35,258 --> 00:01:39,838
Difficult it is for them, or it was for
them, to communicate via video as a

31
00:01:39,838 --> 00:01:40,108
medium.

32
00:01:40,108 --> 00:01:44,998
And that was way back when in 2010, when
YouTube was just up and coming and video

33
00:01:44,998 --> 00:01:47,238
was such a new medium for a lot of people.

34
00:01:47,238 --> 00:01:50,758
And I just happened to realize that, hey,
I have all this background.

35
00:01:50,758 --> 00:01:53,378
I was a news anchor on TV.

36
00:01:53,458 --> 00:01:56,198
Nobody officially taught me how to be a
good news anchor.

37
00:01:56,198 --> 00:02:01,178
There were no coaches in Lithuania where I
grew up in that environment.

38
00:02:01,178 --> 00:02:06,618
but I kind of self -taught and I knew the
cues and I know how to work the camera.

39
00:02:06,618 --> 00:02:11,038
So I ended up realizing that, hey, I'm
coaching all these business people and

40
00:02:11,038 --> 00:02:14,418
they're taking the advice and they're
getting better and better.

41
00:02:14,418 --> 00:02:19,838
And then when I worked in corporate
environment, again, with executive

42
00:02:19,838 --> 00:02:26,518
leaders, C -suite and VPs and director
level people,

43
00:02:28,122 --> 00:02:33,542
I also realized that they don't have that
hand holding for them where somebody

44
00:02:33,542 --> 00:02:38,162
literally tells them how to crystallize
the message, how to be clear, concise, and

45
00:02:38,162 --> 00:02:41,472
how to improve their presence, even what
clothing to wear on camera.

46
00:02:41,472 --> 00:02:44,462
This is still a big question even right
now that people are like, well, what

47
00:02:44,462 --> 00:02:45,742
should I wear?

48
00:02:46,062 --> 00:02:48,922
So that's how I started.

49
00:02:48,922 --> 00:02:54,802
To summarize, it comes from my news anchor
background and through the experience of

50
00:02:54,802 --> 00:02:57,786
being a video producer and director and

51
00:02:57,786 --> 00:03:02,746
interviewer, you know, I was coaching
business leaders, executives, you know,

52
00:03:02,746 --> 00:03:08,970
and corporations and, and, and help them
get better in using video as a medium.

53
00:03:08,970 --> 00:03:09,470
that's it.

54
00:03:09,470 --> 00:03:13,926
So were you kind of producing corporate
videos at one point?

55
00:03:14,202 --> 00:03:15,282
I was a producer.

56
00:03:15,282 --> 00:03:20,502
Yes, I was producing corporate videos for
a long, long time, for about, I don't

57
00:03:20,502 --> 00:03:22,702
know, about seven years.

58
00:03:22,702 --> 00:03:23,902
I still do.

59
00:03:23,902 --> 00:03:24,712
I still do.

60
00:03:24,712 --> 00:03:26,462
You know, this is the medium that I love.

61
00:03:26,462 --> 00:03:30,421
So I still do when I have an opportunity
to produce, you know, produce videos and I

62
00:03:30,421 --> 00:03:31,642
do the interviews.

63
00:03:31,642 --> 00:03:33,522
That's where my strength is.

64
00:03:33,522 --> 00:03:35,902
You know, I don't necessarily run the
camera.

65
00:03:35,902 --> 00:03:38,512
I kind of hone in on the story.

66
00:03:38,512 --> 00:03:43,206
I try to understand what the story is and
help, you know, people that I interview.

67
00:03:43,322 --> 00:03:45,482
get that story out clearer.

68
00:03:45,482 --> 00:03:51,662
So I help them with communication as well
as how they communicate on camera.

69
00:03:51,662 --> 00:03:58,562
How do they come across convincing or
authentic as themselves and not be fearful

70
00:03:58,562 --> 00:04:01,710
when they see the red dot turn on.

71
00:04:01,710 --> 00:04:02,850
Yeah, I mean, it's amazing.

72
00:04:02,850 --> 00:04:06,970
I hate it being in front of the camera,
like having been the other side of it a

73
00:04:06,970 --> 00:04:09,710
long time and, you know, done that
interviewing thing and trying to make

74
00:04:09,710 --> 00:04:13,290
people feel at ease and getting them to
use the question in the answer and all

75
00:04:13,290 --> 00:04:13,910
that kind of stuff.

76
00:04:13,910 --> 00:04:19,490
And then someone points camera at me and
I'm like, but like what?

77
00:04:19,690 --> 00:04:23,590
Yeah, I was gonna, I was gonna ask like,
what do you, so if you're doing an

78
00:04:23,590 --> 00:04:28,550
interview with a C -suite executive, do
you kind of do a little session with them

79
00:04:28,550 --> 00:04:30,126
beforehand or?

80
00:04:30,126 --> 00:04:32,230
Or how do you kind of run that?

81
00:04:32,230 --> 00:04:35,639
no, it depends on the time restrictions,
right?

82
00:04:35,639 --> 00:04:41,020
Sometimes executives have the time to do a
little bit of upfront coaching.

83
00:04:41,020 --> 00:04:45,530
And usually we do upfront coaching when,
let's say there's a big event and we know

84
00:04:45,530 --> 00:04:47,100
that there's going to be media exposure,
right?

85
00:04:47,100 --> 00:04:51,370
So we do a little bit of that coaching in
advance, but let's see if it's, executive

86
00:04:51,370 --> 00:04:54,750
communication within executive
communications programs, right?

87
00:04:54,890 --> 00:04:59,510
normally they just come into the studio,
they show up on the, on set and that's

88
00:04:59,510 --> 00:05:00,826
where you do the coaching.

89
00:05:00,826 --> 00:05:06,126
And I've had all levels of executives be
really good, really hone in on the tips

90
00:05:06,126 --> 00:05:07,276
that I give them.

91
00:05:07,276 --> 00:05:12,766
And some of them just never go through it
and they never wanna be on camera anymore.

92
00:05:12,766 --> 00:05:18,766
So I've had all levels, and it takes time
to get good on camera.

93
00:05:18,786 --> 00:05:23,446
Like you just said yourself, you're good
at interviewing, but the moment the camera

94
00:05:23,446 --> 00:05:25,882
turns on you, you're like, what am I
doing?

95
00:05:25,882 --> 00:05:31,482
It is a medium, you know, even though I do
understand sometimes I'm also like, you

96
00:05:31,482 --> 00:05:33,262
know, I'm going to be interviewed on
camera.

97
00:05:33,262 --> 00:05:37,022
That's why I asked, is it a camera
interview or is it an audio?

98
00:05:37,022 --> 00:05:37,242
Right.

99
00:05:37,242 --> 00:05:42,502
Sometimes, you know, that voice is in my
head as well, but I just happen to know

100
00:05:42,502 --> 00:05:44,942
the medium and I know how to work it.

101
00:05:44,962 --> 00:05:53,362
And with executives, again, going back to
your question, in corporate world, when

102
00:05:53,362 --> 00:05:55,482
executives climbed the career ladder,

103
00:05:55,482 --> 00:06:00,262
the higher they are in the food chain, the
more coaching they receive, right?

104
00:06:00,262 --> 00:06:05,902
Because you can't have really an executive
at the C -suite level not know how to talk

105
00:06:05,902 --> 00:06:13,382
to media, not know how to be presentable
on stage, using virtual and cameras on

106
00:06:13,382 --> 00:06:14,242
set.

107
00:06:14,282 --> 00:06:16,082
So they go through that coaching.

108
00:06:16,082 --> 00:06:23,386
But people in middle level, the director
kind of level, aspiring to be VP or...

109
00:06:23,386 --> 00:06:25,936
or advance in their careers, that's where
that gap is.

110
00:06:25,936 --> 00:06:29,726
They don't really get that personalized
coaching.

111
00:06:29,846 --> 00:06:35,386
And especially in the tech field and the
engineering, where technologists are

112
00:06:35,386 --> 00:06:41,326
really struggling and communicate the
story better, and elevate their presence,

113
00:06:41,326 --> 00:06:44,346
be visible inside the organization and
outside.

114
00:06:44,346 --> 00:06:49,586
So that's where the biggest value at, I
guess, for those types of people, where I

115
00:06:49,586 --> 00:06:51,578
come in and where I can help.

116
00:06:51,578 --> 00:06:59,182
to help them understand how to gain more
visibility by using more visible mediums.

117
00:06:59,182 --> 00:06:59,762
Yes.

118
00:06:59,762 --> 00:07:00,052
Okay.

119
00:07:00,052 --> 00:07:03,062
So that I think that's the really
interesting thing that I'd like to ask you

120
00:07:03,062 --> 00:07:06,542
about, because I'm sort of from agency
world.

121
00:07:06,542 --> 00:07:13,092
And I, you know, interact with a lot of
agency owners, a lot of the time.

122
00:07:13,092 --> 00:07:17,282
And I think, yeah, it'd be interesting to
talk about, like, you know, a lot of

123
00:07:17,282 --> 00:07:20,842
people are kind of listening to this
podcast, thinking about preparing their

124
00:07:20,842 --> 00:07:22,322
business for a sale.

125
00:07:22,322 --> 00:07:28,878
But this sort of idea of visibility, and,
you know, the difference between

126
00:07:28,878 --> 00:07:36,098
the sort of agency brand and then the kind
of personal brand of the owner is a kind

127
00:07:36,098 --> 00:07:37,248
of interesting interaction.

128
00:07:37,248 --> 00:07:39,458
I think that's changed a lot with LinkedIn
as well.

129
00:07:39,458 --> 00:07:45,358
Like there's a lot of people out on
LinkedIn, you know, kind of promoting

130
00:07:45,358 --> 00:07:48,488
themselves and then their brand is kind of
secondary to that.

131
00:07:48,488 --> 00:07:55,698
But yeah, I'm kind of interested in that
aspect of the sort of personal branding

132
00:07:55,698 --> 00:07:56,576
space.

133
00:07:56,674 --> 00:07:58,134
mm -hmm, personal branding.

134
00:07:58,134 --> 00:07:58,754
Yes.

135
00:07:58,754 --> 00:08:04,164
So as you pointed out, LinkedIn is huge
when it comes to personal branding.

136
00:08:04,164 --> 00:08:09,214
And I believe video is still massively
underutilized when it comes to LinkedIn.

137
00:08:09,214 --> 00:08:13,634
Yes, there's more in there and more, but
still it's very heavy on written posts,

138
00:08:13,634 --> 00:08:21,054
on, you know, carousels, on downloads of
some sorts, a bulleted post, a quote and

139
00:08:21,054 --> 00:08:22,174
an image.

140
00:08:22,194 --> 00:08:24,724
But video, because people...

141
00:08:24,762 --> 00:08:29,622
are shy in using it, they're still not
using it enough, in my opinion, even on

142
00:08:29,622 --> 00:08:30,422
LinkedIn.

143
00:08:30,422 --> 00:08:38,602
Obviously platforms like TikTok,
Instagram, Twitter, they're more video

144
00:08:38,602 --> 00:08:45,202
focused, but the professional world, where
if you're an agency owner and you're

145
00:08:45,202 --> 00:08:49,802
trying to sell your organization, the
first place that people will go seek you

146
00:08:49,802 --> 00:08:51,262
out will be LinkedIn.

147
00:08:51,262 --> 00:08:52,538
At least that's what I do.

148
00:08:52,538 --> 00:08:56,198
I go to LinkedIn, am I going, who's this
person that I'm going to be talking to?

149
00:08:56,198 --> 00:08:57,148
What do they do?

150
00:08:57,148 --> 00:08:59,198
What is, what do their posts look like?

151
00:08:59,198 --> 00:09:01,318
What kind of content are they publishing?

152
00:09:01,318 --> 00:09:03,158
What does a career track look like?

153
00:09:03,158 --> 00:09:05,148
Everybody in a professional world.

154
00:09:05,148 --> 00:09:05,358
Okay.

155
00:09:05,358 --> 00:09:10,058
I shouldn't say everybody majority in the
professional world, go to LinkedIn first

156
00:09:10,058 --> 00:09:13,288
to assess, you know, the level of, of that
presence.

157
00:09:13,288 --> 00:09:17,418
And if you're not visible there, or if
your profile is,

158
00:09:17,626 --> 00:09:22,926
is skinny, so to say, and not interesting,
then it gives a certain perspective about

159
00:09:22,926 --> 00:09:23,666
you.

160
00:09:23,666 --> 00:09:27,396
Unfortunately, it's a negative perspective
sometimes.

161
00:09:27,396 --> 00:09:30,806
What could be a positive if your profile
is well -polished?

162
00:09:30,806 --> 00:09:34,606
So it is very important, no matter which
part of your career you're in or what

163
00:09:34,606 --> 00:09:39,546
field you're in, that personal branding
these days is crucial.

164
00:09:39,546 --> 00:09:43,966
to that visibility, to that authority
building, and to actually building the

165
00:09:43,966 --> 00:09:47,786
trust with those who actually want to do
the business with you or who want to buy

166
00:09:47,786 --> 00:09:48,926
your company.

167
00:09:48,926 --> 00:09:51,726
So, yes, go ahead.

168
00:09:51,726 --> 00:09:54,286
Sorry, no, I carry on.

169
00:09:54,330 --> 00:09:55,930
Yeah, yeah.

170
00:09:56,070 --> 00:10:03,630
And so I always advise, no matter which
path you take, which platform you choose,

171
00:10:03,630 --> 00:10:05,730
try to use video.

172
00:10:05,930 --> 00:10:11,130
Because that's the face, the body language
you see, I use my hands.

173
00:10:11,130 --> 00:10:16,570
So it builds a little bit of that rapport
about you as the business owner, as the

174
00:10:16,570 --> 00:10:17,190
leader.

175
00:10:17,190 --> 00:10:20,830
And when people meet you, they feel like
they already know you.

176
00:10:20,830 --> 00:10:22,342
So it's a very...

177
00:10:22,554 --> 00:10:26,934
kind of logical thing and to be aware of,
but a lot of people still don't think this

178
00:10:26,934 --> 00:10:28,430
way, unfortunately.

179
00:10:28,430 --> 00:10:32,449
It's really interesting actually, because
I'm from a video production background and

180
00:10:32,449 --> 00:10:36,270
a lot of people in my network are video
production company owners.

181
00:10:36,270 --> 00:10:41,069
And I can't think of many of them that are
actually using video of themselves on

182
00:10:41,069 --> 00:10:41,890
LinkedIn.

183
00:10:41,970 --> 00:10:44,150
You know, it's a real sort of blind spot.

184
00:10:44,350 --> 00:10:47,170
But like, what do you think sort of good
looks like?

185
00:10:47,170 --> 00:10:53,030
Like if, what kind of video content do you
think people should be putting out?

186
00:10:53,030 --> 00:10:57,166
And I guess what are some sort of tips and
tricks for...

187
00:10:57,166 --> 00:11:01,948
for how they can present themselves well
on those videos.

188
00:11:02,266 --> 00:11:08,306
Yeah, you know, if we talk about the
creative agency, you know, and exit plans

189
00:11:08,306 --> 00:11:10,066
for creative agency, that's the podcast,
right?

190
00:11:10,066 --> 00:11:11,486
The exit plan.

191
00:11:12,566 --> 00:11:18,545
The creative is already in the word
creative agency, right?

192
00:11:18,545 --> 00:11:27,586
I think there are so many opportunities
for agency owners to show what they do.

193
00:11:27,586 --> 00:11:30,778
Again, I'm not saying it's easy.

194
00:11:30,778 --> 00:11:34,718
A lot of times why people do not do it
because it requires time, it requires

195
00:11:34,718 --> 00:11:35,918
commitment.

196
00:11:36,138 --> 00:11:41,458
And same, let's say even with your
podcast, it is your time, it is your

197
00:11:41,458 --> 00:11:43,938
commitment to add value to your audience.

198
00:11:43,938 --> 00:11:52,890
And it is difficult to sustain for some
because the motivation gets lost.

199
00:11:52,890 --> 00:11:53,350
Right.

200
00:11:53,350 --> 00:11:58,130
And, and you get overwhelmed by seeing
others doing so much and you're doing bare

201
00:11:58,130 --> 00:11:58,690
minimum.

202
00:11:58,690 --> 00:12:02,930
And then you start comparing and it
becomes, it's like, you know, who even

203
00:12:02,930 --> 00:12:04,950
cares what I have to say.

204
00:12:04,950 --> 00:12:12,610
And honestly, when I made a commitment to
myself about two years ago, I was also in

205
00:12:12,610 --> 00:12:13,450
the same shoes like you.

206
00:12:13,450 --> 00:12:15,130
I'm like, okay, well I come from video.

207
00:12:15,130 --> 00:12:17,820
I should be doing more video on my, on my
LinkedIn.

208
00:12:17,820 --> 00:12:19,670
You know, I should be elevating my own
presence.

209
00:12:19,670 --> 00:12:22,430
I mean, I have background in, in, in TV.

210
00:12:22,430 --> 00:12:23,066
So.

211
00:12:23,066 --> 00:12:24,536
I know what to do.

212
00:12:24,536 --> 00:12:26,256
I know how to talk about everything.

213
00:12:26,256 --> 00:12:31,266
I know how I can present the marketing and
communication messages through video.

214
00:12:32,806 --> 00:12:38,946
And then I committed only to one post per
week in general by saying post, I mean

215
00:12:38,946 --> 00:12:45,646
written or visual per week and only one
video per month.

216
00:12:45,646 --> 00:12:51,994
Because I knew that if I wanted to do
more, I will be demotivated if I said,

217
00:12:51,994 --> 00:12:56,854
Every video every week I post a video or
every two days I post a video that just

218
00:12:56,854 --> 00:13:02,014
was so unsustainable in my head that I
just made a commitment to myself at least

219
00:13:02,014 --> 00:13:02,554
once per month.

220
00:13:02,554 --> 00:13:03,324
I'll do a video.

221
00:13:03,324 --> 00:13:05,014
I don't know what it's going to look like.

222
00:13:05,014 --> 00:13:08,754
I don't know if it will be the recording
or if I'll find something online and I

223
00:13:08,754 --> 00:13:10,994
will share that video format.

224
00:13:10,994 --> 00:13:11,434
Right.

225
00:13:11,434 --> 00:13:16,654
And I got into the habit of doing that one
video per month.

226
00:13:16,654 --> 00:13:19,014
It became a.

227
00:13:19,162 --> 00:13:21,512
a routine where I'm like, okay, I have
some ideas.

228
00:13:21,512 --> 00:13:27,101
I'll just sit down, record them all at
once, and then release them every month.

229
00:13:27,101 --> 00:13:30,642
So this gives me time to limit on the
editing, have I needed to clean anything

230
00:13:30,642 --> 00:13:33,942
up, you know, or package it however way I
wanted to package it.

231
00:13:33,942 --> 00:13:40,042
And again, I didn't do any major work on
the editing for that same reason that I

232
00:13:40,042 --> 00:13:43,402
did not want to spend hours and hours
editing and perfecting because that would

233
00:13:43,402 --> 00:13:45,102
have demotivated me.

234
00:13:45,222 --> 00:13:45,466
So...

235
00:13:45,466 --> 00:13:50,386
Currently LinkedIn and any other platform
is very forgiving, you know, because you

236
00:13:50,386 --> 00:13:54,406
can just record a video on your phone as
long as you have good lighting, as long as

237
00:13:54,406 --> 00:13:58,826
you have good audio, you can record a
video on your phone and get it out.

238
00:13:58,826 --> 00:14:01,906
People are forgiving these days if you
have good content to share.

239
00:14:01,906 --> 00:14:06,886
Now, I know I didn't answer the question
about how creative agencies could do that,

240
00:14:06,886 --> 00:14:07,926
right?

241
00:14:08,206 --> 00:14:12,282
You know, if you are, again, let's define
the...

242
00:14:12,282 --> 00:14:16,562
the stage of where the agency owner wants
to sell the organization, why it is

243
00:14:16,562 --> 00:14:18,982
important to elevate the brand presence
online.

244
00:14:18,982 --> 00:14:23,242
Well, first and foremost, like I said
earlier, you're more visible, you become

245
00:14:23,242 --> 00:14:26,490
more authoritative and you build that
trust.

246
00:14:26,490 --> 00:14:29,430
deeper when somebody is searching about
you.

247
00:14:29,430 --> 00:14:33,230
And again, you can choose as a creative
agency depending where your audience

248
00:14:33,230 --> 00:14:35,610
resides or who those investors might be.

249
00:14:35,610 --> 00:14:38,470
It could be Instagram platform for one
type of content.

250
00:14:38,470 --> 00:14:40,770
It could be LinkedIn platform for your
personal branding.

251
00:14:40,770 --> 00:14:43,130
The two could intersect nicely as well.

252
00:14:43,130 --> 00:14:51,162
One key advice I give to anybody who
really wants to last.

253
00:14:51,162 --> 00:14:56,702
long on social media is to not post
anything that I could be embarrassed down

254
00:14:56,702 --> 00:14:57,722
the road about.

255
00:14:57,722 --> 00:15:01,362
This is a rule of thumb that people should
be aware of.

256
00:15:01,362 --> 00:15:04,222
Some people don't care about it, some
people do.

257
00:15:04,222 --> 00:15:06,402
But it's a simple common sense.

258
00:15:06,402 --> 00:15:11,122
Don't disclose anything that might hurt
your brand, might hurt you down the road.

259
00:15:11,142 --> 00:15:16,642
What sounds cool and awesome right now
could be really looked down upon down the

260
00:15:16,642 --> 00:15:18,610
road two years from now.

261
00:15:19,002 --> 00:15:23,102
And it's hard to assess that balance
sometimes because we all want to come

262
00:15:23,102 --> 00:15:23,912
across authentic.

263
00:15:23,912 --> 00:15:30,342
We all want to be perceived as leaders who
connect on a certain level with our

264
00:15:30,342 --> 00:15:33,962
audiences, but there's still a fine line
to walk.

265
00:15:33,962 --> 00:15:39,302
And again, those who understand media
dynamics, media is always looking for

266
00:15:39,302 --> 00:15:44,082
opportunities to say something bad about
you and uncover certain stories or even

267
00:15:44,082 --> 00:15:45,022
for the investors.

268
00:15:45,022 --> 00:15:46,650
They will always look for these.

269
00:15:46,650 --> 00:15:49,790
red flags in what you have said or what
you have done.

270
00:15:49,790 --> 00:15:53,810
So that would be one tip, you know, do not
post anything that would hurt your brand,

271
00:15:53,810 --> 00:15:59,390
you know, you, your personal brand or your
company brand by extension and waste.

272
00:15:59,390 --> 00:16:00,150
Yeah.

273
00:16:00,182 --> 00:16:13,962
yeah, just a comment on that is, I sort of
get the requirement to think about what

274
00:16:13,962 --> 00:16:14,442
you're posting.

275
00:16:14,442 --> 00:16:18,822
But in another sense, I think a lot of
people don't post stuff because they're

276
00:16:18,822 --> 00:16:21,502
scared about what people are going to
think about them, or they're scared about

277
00:16:21,502 --> 00:16:22,862
putting themselves out there.

278
00:16:22,862 --> 00:16:25,646
So there's this real sort of hesitation.

279
00:16:25,646 --> 00:16:29,686
And if you then sort of introduce a like,
but don't make yourself look stupid

280
00:16:29,686 --> 00:16:32,866
element as well, then that can hold people
back even more.

281
00:16:32,886 --> 00:16:35,046
So it's hard to get that balance right.

282
00:16:35,226 --> 00:16:37,086
Yes, 100%.

283
00:16:37,086 --> 00:16:41,626
And what I advise normally, and I know
we're kind of honing in on video as the

284
00:16:41,626 --> 00:16:44,146
way to go, but it doesn't have to be just
video.

285
00:16:44,146 --> 00:16:45,306
I'm a fan of video.

286
00:16:45,306 --> 00:16:49,246
I always will promote, you know, face
human connection through video.

287
00:16:49,246 --> 00:16:54,046
But 100 % what you just said, the fear
factor is very, very big.

288
00:16:54,046 --> 00:16:54,886
It's dominating.

289
00:16:54,886 --> 00:16:59,486
That's why a lot of people don't even do
it because it's that historical element of

290
00:16:59,486 --> 00:17:03,718
stereotypical thinking that whatever we've
seen on TV,

291
00:17:03,802 --> 00:17:05,432
It's real, right?

292
00:17:05,432 --> 00:17:06,962
So you can't erase it.

293
00:17:06,962 --> 00:17:07,622
It's real.

294
00:17:07,622 --> 00:17:09,642
Anybody can go back into the history.

295
00:17:09,642 --> 00:17:15,522
But, you can prescript yourself of what
you want to see, right?

296
00:17:15,522 --> 00:17:19,442
Sometimes I, you know, you probably too,
sometimes I walk, you know, around the

297
00:17:19,442 --> 00:17:22,602
neighborhood and I'm like, I think about
something, actually, this could be a good

298
00:17:22,602 --> 00:17:22,862
video.

299
00:17:22,862 --> 00:17:25,152
So I make note of myself or write it down
for myself.

300
00:17:25,152 --> 00:17:27,512
I'm like, I will record a video down the
road about it, right?

301
00:17:27,512 --> 00:17:28,932
Where I will create a post about it.

302
00:17:28,932 --> 00:17:31,812
So you get those ideas are always in your
head.

303
00:17:31,812 --> 00:17:33,482
It's a matter of just.

304
00:17:33,690 --> 00:17:37,350
just nudging yourself to put them out
there on your behalf, right?

305
00:17:37,350 --> 00:17:40,930
Because that positions you as a leader,
that positions you as somebody who knows

306
00:17:40,930 --> 00:17:42,150
what you're talking about.

307
00:17:42,150 --> 00:17:46,150
So if you're a creative agency owner, you
know, how do you promote your work?

308
00:17:46,150 --> 00:17:51,850
Obviously, there's customer testimonials,
there's client work, and, you know, visual

309
00:17:51,850 --> 00:17:53,550
aspect of that client work.

310
00:17:53,550 --> 00:17:57,170
But at the same time, show a little bit of
that behind the scenes, a little bit of

311
00:17:57,170 --> 00:18:02,042
your thought process, you know, how this
project came to fruition.

312
00:18:02,042 --> 00:18:05,822
You know, how did your team come together
to make it happen?

313
00:18:05,822 --> 00:18:06,082
Right?

314
00:18:06,082 --> 00:18:07,622
Why was it a successful process?

315
00:18:07,622 --> 00:18:12,722
You know, so that whoever is looking at
you, they understand the layers that go

316
00:18:12,722 --> 00:18:18,342
into the thinking to make things happen,
into the creativity, into your work ethics

317
00:18:18,342 --> 00:18:19,162
even, right?

318
00:18:19,162 --> 00:18:22,142
Depending how, like where you take your
stories.

319
00:18:22,142 --> 00:18:27,962
This is very, very valuable, you know,
information for those who need to build

320
00:18:27,962 --> 00:18:30,514
trust in you as agency owner.

321
00:18:30,894 --> 00:18:39,714
So how much do you think people on
LinkedIn, particularly, should be posting

322
00:18:39,774 --> 00:18:43,634
about, it's kind of partly tone and partly
subject matter.

323
00:18:43,634 --> 00:18:48,894
So, you know, getting that balance of
like, you're talking about your work and

324
00:18:48,894 --> 00:18:49,954
how you do it.

325
00:18:49,954 --> 00:18:56,314
And I guess sometimes those posts can be
quite dry and not get a lot of engagement.

326
00:18:56,314 --> 00:18:59,726
And then on the other side, you get kind
of people treating it more like...

327
00:18:59,726 --> 00:19:05,106
Instagram or TikTok, or just kind of
posting like really quite personal stuff.

328
00:19:05,106 --> 00:19:08,286
And often that stuff gets a lot, way more
engagement.

329
00:19:08,286 --> 00:19:13,586
And I know I personally get a lot of like,
you know, my friends just taking the mick

330
00:19:13,586 --> 00:19:18,746
out of me for the stuff that I post on
LinkedIn, you know, cause, but it's, it's

331
00:19:18,746 --> 00:19:23,206
almost like the algorithm kind of drives
you to sort of, for it to be more and more

332
00:19:23,206 --> 00:19:28,774
like Instagram like or Facebook like, and
yeah, it's kind of trying to find like,

333
00:19:29,742 --> 00:19:35,842
Yeah, the balance between being yourself
and an individual, but then sometimes you

334
00:19:35,842 --> 00:19:38,322
post stuff that's nothing to do with work
at all.

335
00:19:38,322 --> 00:19:39,152
I don't know.

336
00:19:39,152 --> 00:19:40,492
There's not really a question.

337
00:19:40,492 --> 00:19:41,838
It's just a sort of thought.

338
00:19:41,838 --> 00:19:46,198
social media expert or an algorithm
expert, you know, per se.

339
00:19:46,498 --> 00:19:53,038
But I do agree, you know, sometimes you
would look at the post and you would be

340
00:19:53,038 --> 00:19:54,778
surprised how much engagement it would
get.

341
00:19:54,778 --> 00:19:59,658
But a lot of times visual posts get a lot
of engagement, too, even if it's not

342
00:19:59,658 --> 00:20:00,448
related to your work.

343
00:20:00,448 --> 00:20:02,618
If you share something that's cool.

344
00:20:02,618 --> 00:20:04,618
or inspirational that you came across.

345
00:20:04,618 --> 00:20:09,158
Right now, obviously, every platform, and
especially LinkedIn, I'm noticing is very

346
00:20:09,158 --> 00:20:16,038
dominated by AI content, AI -generated
images, or AI -generated videos.

347
00:20:16,038 --> 00:20:20,278
So by default, these get a lot of
engagement because it's something new,

348
00:20:20,278 --> 00:20:22,938
it's something cool, it's something
mesmerizing.

349
00:20:25,398 --> 00:20:29,742
Sometimes I see these types of posts as
chasing the...

350
00:20:29,742 --> 00:20:30,466
Hmm.

351
00:20:30,466 --> 00:20:32,166
kind of posts, you know?

352
00:20:32,166 --> 00:20:33,745
There's no meat around them.

353
00:20:33,745 --> 00:20:37,986
There's no really story one can tell, but
it's just that they're cool to watch.

354
00:20:37,986 --> 00:20:39,346
They're cool to look at, right?

355
00:20:39,346 --> 00:20:42,746
And kind of think about, I wonder how that
made, how was made?

356
00:20:42,746 --> 00:20:46,046
You know, I wonder what, that's at least
the thought process that goes through my

357
00:20:46,046 --> 00:20:46,616
mind, you know?

358
00:20:46,616 --> 00:20:50,006
What prompts I wonder they put in, you
know, to generate that.

359
00:20:50,766 --> 00:20:57,586
But to your point about finding that
balance, I can share from my experience

360
00:20:57,586 --> 00:20:58,618
how I do it.

361
00:20:58,618 --> 00:21:04,878
I was never a very open person when it
comes to sharing personal things.

362
00:21:04,878 --> 00:21:07,098
So I personally drew the line.

363
00:21:07,098 --> 00:21:13,198
I will never talk about my family, about
where I travel, what I do.

364
00:21:13,518 --> 00:21:18,538
It's almost a personal commitment or
decision that you make.

365
00:21:18,558 --> 00:21:23,258
If I see, for example, OK, I attended a
conference, well, that ties somewhat to a

366
00:21:23,258 --> 00:21:24,478
professional environment.

367
00:21:24,478 --> 00:21:27,162
And whatever learnings I got out of that
professional environment,

368
00:21:27,162 --> 00:21:29,222
I say, hey, I just attended the
conference.

369
00:21:29,222 --> 00:21:32,242
It says travel related, but it's not
leisure travel.

370
00:21:32,402 --> 00:21:36,782
So it's again, my personal boundary, you
know?

371
00:21:36,782 --> 00:21:42,262
And that's why, for example, when I post
things on Instagram and Facebook and X,

372
00:21:42,262 --> 00:21:46,322
it's like those platforms are not
necessarily for me because they need to be

373
00:21:46,322 --> 00:21:51,272
a little bit more warm and a little bit
more, you know, they're different.

374
00:21:51,272 --> 00:21:53,142
They're different than LinkedIn, right?

375
00:21:53,142 --> 00:21:56,090
That's why I personally chose LinkedIn
because I thought, okay,

376
00:21:56,090 --> 00:21:58,470
I'm not going to talk about anything
personal.

377
00:21:58,470 --> 00:22:01,390
LinkedIn is the only professional, and
that's where I will hang out.

378
00:22:01,390 --> 00:22:06,470
And there's nothing wrong in sharing
personal stories if they resonate.

379
00:22:06,470 --> 00:22:13,150
And I think a lot of times, through the
personal stories, also people can gauge on

380
00:22:13,150 --> 00:22:16,690
the values that person has as a business
person.

381
00:22:16,690 --> 00:22:20,990
It all depends how you tell that story,
obviously.

382
00:22:21,290 --> 00:22:22,074
But to be honest, I don't know.

383
00:22:22,074 --> 00:22:25,074
A lot of times if it's structured well,
right?

384
00:22:25,074 --> 00:22:29,774
If it ties back to you, how you do your
business, it shows the value, the values

385
00:22:29,774 --> 00:22:36,854
that you abide by, you know, in your life,
which by default, the connection comes to

386
00:22:36,854 --> 00:22:38,053
business as well.

387
00:22:38,053 --> 00:22:38,444
Right.

388
00:22:38,444 --> 00:22:44,042
Because how we run our businesses stems
from our internal value system too.

389
00:22:44,206 --> 00:22:45,146
Yeah, yeah.

390
00:22:45,146 --> 00:22:45,806
Okay.

391
00:22:45,806 --> 00:22:52,506
So, when it comes to, okay, so sort of,
you know, thinking about creative agency

392
00:22:52,506 --> 00:22:56,166
owner, listening to this going, right, I
must do more video.

393
00:22:56,166 --> 00:23:00,166
So where, where, where do you think, you
know, yeah, you've kind of suggested like

394
00:23:00,166 --> 00:23:05,566
coming up with a few ideas, but have you
got any kind of practical, like tips for

395
00:23:05,566 --> 00:23:07,426
how to kind of get better at it?

396
00:23:07,426 --> 00:23:09,606
Or like how to start doing it?

397
00:23:09,606 --> 00:23:10,166
Yeah.

398
00:23:10,166 --> 00:23:13,830
How do you sort of go about, getting,
getting that set up?

399
00:23:14,490 --> 00:23:14,990
Yeah.

400
00:23:14,990 --> 00:23:21,130
If we, if we think about choosing video as
a medium, right.

401
00:23:21,130 --> 00:23:25,290
And for somebody, let's imagine somebody
has never posted anything in their life.

402
00:23:25,290 --> 00:23:31,310
I would never advise them to start with
video because, this will be that much more

403
00:23:31,310 --> 00:23:34,650
difficult for, for them to get used to.

404
00:23:34,650 --> 00:23:39,210
And it will continue building that fear of
even doing something on LinkedIn or

405
00:23:39,210 --> 00:23:40,550
whichever platform of choice.

406
00:23:40,550 --> 00:23:40,750
Right.

407
00:23:40,750 --> 00:23:43,954
So I never advised to just jumping
straight into video.

408
00:23:44,058 --> 00:23:45,688
And for several reasons as well.

409
00:23:45,688 --> 00:23:47,778
It's a little bit more technical media,
right?

410
00:23:47,778 --> 00:23:50,938
You have to understand certain rules, how
to place the camera, what to put it, if

411
00:23:50,938 --> 00:23:54,098
you're doing on the phone, do you need to
get a good quality webcam like what I'm

412
00:23:54,098 --> 00:23:55,478
using, you know, or the lighting.

413
00:23:55,478 --> 00:24:00,798
A lot of things go into semi good quality
video.

414
00:24:00,798 --> 00:24:04,958
That's still not, you know, requiring
professional production, but good enough

415
00:24:04,958 --> 00:24:06,198
for social.

416
00:24:06,918 --> 00:24:11,890
So basic things, you know, that I suggest
people do.

417
00:24:12,954 --> 00:24:20,414
If you go on a walk, walking your dog or
with whoever you're hiking, one way of

418
00:24:20,414 --> 00:24:24,634
sort of getting used to that medium is
just record yourself.

419
00:24:24,634 --> 00:24:28,254
So for example, you're taking a walk, you
just record yourself and describe the

420
00:24:28,254 --> 00:24:29,774
scenery that you're seeing.

421
00:24:29,774 --> 00:24:30,104
Right.

422
00:24:30,104 --> 00:24:38,874
And then listen back to this because the
biggest, how to say, sometimes people do

423
00:24:38,874 --> 00:24:42,810
not pursue the video route because they
don't like seeing or hearing themselves.

424
00:24:42,810 --> 00:24:48,450
They sound odd, they sound weird, they
look weird to themselves, right?

425
00:24:48,450 --> 00:24:53,490
So it takes time for them to just first
get used to seeing and hearing themselves

426
00:24:53,490 --> 00:24:55,420
on camera, you know?

427
00:24:55,420 --> 00:24:59,910
And that comes only with practice, re
-watching, just randomly talking, babbling

428
00:24:59,910 --> 00:25:01,130
things, you know?

429
00:25:01,130 --> 00:25:04,650
You cook something, you kind of talk
through the cooking process.

430
00:25:04,650 --> 00:25:05,750
What am I doing?

431
00:25:05,750 --> 00:25:07,000
What am I taking right now?

432
00:25:07,000 --> 00:25:09,070
I'm putting this ingredient into the pot.

433
00:25:09,070 --> 00:25:12,654
It's just literally just that basic thing.

434
00:25:12,794 --> 00:25:16,314
to get accustomed to yourself on camera.

435
00:25:16,334 --> 00:25:17,474
Core basic.

436
00:25:17,674 --> 00:25:22,484
Then, of course, when you are ready to
pull the trigger and when you're saying,

437
00:25:22,484 --> 00:25:24,574
OK, I think I'm good enough.

438
00:25:24,574 --> 00:25:31,134
I'm ready to post something on LinkedIn or
wherever, that is a video.

439
00:25:31,134 --> 00:25:35,514
Try to obviously select the topic that
comes easily for you to talk about,

440
00:25:35,514 --> 00:25:37,914
something that you can talk about day and
night.

441
00:25:37,914 --> 00:25:40,874
Somebody wakes you up in the middle of the
night and you know exactly you're talking

442
00:25:40,874 --> 00:25:41,614
points.

443
00:25:41,614 --> 00:25:41,784
Right.

444
00:25:41,784 --> 00:25:42,604
So choose the topic.

445
00:25:42,604 --> 00:25:43,554
That's very easy.

446
00:25:43,554 --> 00:25:44,704
Comes naturally to you.

447
00:25:44,704 --> 00:25:46,014
You don't need a script.

448
00:25:46,014 --> 00:25:48,304
You don't need a story flow for app for
that.

449
00:25:48,304 --> 00:25:50,484
Just something that that is in you.

450
00:25:50,484 --> 00:25:55,054
You know, the the the five points that you
want to make and just record that.

451
00:25:55,054 --> 00:25:58,234
Obviously, there's technical aspects of
things like, you know, Barnaby coming from

452
00:25:58,234 --> 00:25:59,394
that same background, right?

453
00:25:59,394 --> 00:26:04,494
Lighting, audio, make sure you at least
invest a little bit into into, you know,

454
00:26:04,494 --> 00:26:07,954
if you're using the phone hand hold, you
know,

455
00:26:08,186 --> 00:26:10,886
stick, right, a selfie stick of some
sorts.

456
00:26:10,886 --> 00:26:13,166
So that's at least somewhat stable, right?

457
00:26:13,166 --> 00:26:16,326
If you're using the computer, do not use a
laptop camera.

458
00:26:16,326 --> 00:26:18,766
Invest into a web camera.

459
00:26:19,006 --> 00:26:23,226
Choose the room that's well lit with
windows or artificial lighting, ring

460
00:26:23,226 --> 00:26:25,206
lighting that you can put on the computer.

461
00:26:25,206 --> 00:26:26,526
And obviously audio.

462
00:26:26,526 --> 00:26:28,146
Sometimes we use earbuds.

463
00:26:28,146 --> 00:26:32,406
Like today I'm using earbuds just for
hearing you, but I have a microphone, same

464
00:26:32,406 --> 00:26:34,886
like you, right, for actual audio.

465
00:26:34,886 --> 00:26:37,690
So you don't need to go that advanced in
the beginning.

466
00:26:37,690 --> 00:26:44,610
But having those basics in mind, good
lighting, no noisy environment, good

467
00:26:44,610 --> 00:26:48,850
enough audio, just do that little snippet
and see how you sound, see how you feel.

468
00:26:48,850 --> 00:26:50,380
And if you're brave enough, then you're a
publish.

469
00:26:50,380 --> 00:26:54,450
If you still feel it's not good enough,
the video will never feel good enough for

470
00:26:54,450 --> 00:26:54,970
us.

471
00:26:54,970 --> 00:26:59,790
But sometimes we just have to make that
pull and push and say, OK, I think I'm

472
00:26:59,790 --> 00:27:00,710
ready.

473
00:27:00,850 --> 00:27:05,470
Another way, obviously, to assess your
video quality would be to share it with

474
00:27:05,470 --> 00:27:07,418
somebody in your network.

475
00:27:07,418 --> 00:27:10,798
Not with family because family will always
be nice, but somebody in a professional

476
00:27:10,798 --> 00:27:15,578
network, you know, somebody who you trust
will give you an honest opinion and ask

477
00:27:15,578 --> 00:27:16,188
for that opinion.

478
00:27:16,188 --> 00:27:18,098
Hey, I'm thinking about posting this.

479
00:27:18,098 --> 00:27:19,078
What do you think?

480
00:27:19,078 --> 00:27:21,118
What kind of improvements do you think I
would make?

481
00:27:21,118 --> 00:27:24,678
Do you think I will be, do you think it's
good enough to go right now?

482
00:27:24,678 --> 00:27:25,738
Do you think I should record it?

483
00:27:25,738 --> 00:27:29,778
Just get that honest feedback and we'll,
we'll build that confidence in you as

484
00:27:29,778 --> 00:27:30,417
well.

485
00:27:30,766 --> 00:27:32,686
Okay, yeah.

486
00:27:32,866 --> 00:27:36,586
I had another question and now I can't
remember.

487
00:27:39,746 --> 00:27:41,166
What was it?

488
00:27:41,666 --> 00:27:42,626
Yeah.

489
00:27:42,966 --> 00:27:44,646
Yes, yeah, yeah.

490
00:27:45,266 --> 00:27:49,166
visuals, visuals of creative, right?

491
00:27:49,166 --> 00:27:51,306
And a little bit of description.

492
00:27:51,706 --> 00:27:53,736
Why this visual is impactful?

493
00:27:53,736 --> 00:27:57,946
How did it help your client to achieve
whatever goals they had while they worked

494
00:27:57,946 --> 00:27:59,006
with you?

495
00:27:59,126 --> 00:28:02,926
So, visuals of your work are really
powerful as well.

496
00:28:02,926 --> 00:28:06,330
And that's where you can do a little bit
of that write -up of the background.

497
00:28:06,330 --> 00:28:12,950
you know, the how, how you made it happen,
to give meaning to that visual things

498
00:28:12,950 --> 00:28:17,560
like, you know, inspirational quotes,
something again, that aligns with you,

499
00:28:17,560 --> 00:28:23,350
with your values as a, as a person, you
know, also gives insight into, into how

500
00:28:23,350 --> 00:28:25,570
you think, you know, what feels right to
you.

501
00:28:25,570 --> 00:28:28,970
These, these, you know, inspirational
quotes are a good idea too.

502
00:28:28,970 --> 00:28:32,314
Again, like you said, algorithm will do
its own thing.

503
00:28:32,314 --> 00:28:36,914
And your posts will not always garner
millions and millions of views.

504
00:28:37,274 --> 00:28:43,634
But it's more about that visibility and
presence online for those who seek

505
00:28:43,634 --> 00:28:46,674
information about you, who want to know
more about you.

506
00:28:46,674 --> 00:28:51,354
It's not everything is just about the
likes and being out there.

507
00:28:51,354 --> 00:28:56,354
It's also about just being present there
and stand out among your competition

508
00:28:56,354 --> 00:28:57,390
differently.

509
00:28:57,390 --> 00:29:03,890
So what kind of success stories have you
seen from like people who've worked with

510
00:29:03,890 --> 00:29:09,330
you, they've kind of improved their
skills, they've kind of posted more video

511
00:29:09,330 --> 00:29:13,692
and kind of what results has that had for
people?

512
00:29:14,810 --> 00:29:19,100
Yeah, so it's always a challenge to
persuade to do a video, right?

513
00:29:19,100 --> 00:29:23,490
But when they start doing the video and
when they start getting more engagement

514
00:29:23,490 --> 00:29:28,910
through video, then it becomes, I really
want to do more video now.

515
00:29:28,910 --> 00:29:35,170
So it kind of reverses the psychology a
tiny bit because there's always a struggle

516
00:29:35,170 --> 00:29:37,850
to to jump over that.

517
00:29:37,910 --> 00:29:41,930
What do you call what's the what's the
terminology jump over the?

518
00:29:42,094 --> 00:29:43,954
HURDLE?

519
00:29:43,974 --> 00:29:45,022
Yep.

520
00:29:46,758 --> 00:29:52,918
So it's always difficult to make that leap
to do anything online, to become more

521
00:29:52,918 --> 00:29:53,598
visible.

522
00:29:53,598 --> 00:29:58,778
And people, especially people who have
never done anything, for them even one

523
00:29:58,778 --> 00:30:00,068
post seems a lot.

524
00:30:00,068 --> 00:30:06,498
They start thinking, now everybody is
going to think I want attention.

525
00:30:06,498 --> 00:30:12,218
I want like people are going to question
why all of a sudden I'm so present online.

526
00:30:12,218 --> 00:30:12,798
Right?

527
00:30:12,798 --> 00:30:15,798
There's all these thoughts always go
through the mind, especially for those who

528
00:30:15,798 --> 00:30:20,898
are very, as I said, skinny, so to say, in
their content or none at all when it comes

529
00:30:20,898 --> 00:30:23,618
to online presence.

530
00:30:24,178 --> 00:30:28,838
But when they get a taste of it, when they
see people commenting, when they see

531
00:30:28,838 --> 00:30:32,158
people reaching out and texting them
directly saying, hey, I'd really like to

532
00:30:32,158 --> 00:30:32,968
oppose that you did.

533
00:30:32,968 --> 00:30:35,018
We should reconnect and have coffee again.

534
00:30:35,018 --> 00:30:40,858
You know, they start feeling more
connected and they start understanding.

535
00:30:40,858 --> 00:30:46,978
the power and impact that being present
online gives to their business and to them

536
00:30:46,978 --> 00:30:48,238
as a leader.

537
00:30:48,238 --> 00:30:53,818
So when it comes to using video post or
social posts, that actually plays a

538
00:30:53,818 --> 00:30:55,238
similar role.

539
00:30:55,238 --> 00:31:00,578
Even if you're doing a post, the bare
minimum post, written post, and you gain

540
00:31:00,578 --> 00:31:04,438
that visibility, it builds that confidence
in you, which then you can start adding

541
00:31:04,438 --> 00:31:05,798
layers through video.

542
00:31:05,798 --> 00:31:08,350
And video always will bring the most
engagement.

543
00:31:08,442 --> 00:31:13,802
I know that LinkedIn actually recently
changed their algorithm, how they measure

544
00:31:13,802 --> 00:31:14,782
engagement.

545
00:31:14,782 --> 00:31:19,142
So a lot of people who were using video
have actually seen the drop, including me.

546
00:31:19,142 --> 00:31:23,882
So I have not had time to analyze the
backend of what exactly is being

547
00:31:23,882 --> 00:31:25,672
influenced, but algorithms always change.

548
00:31:25,672 --> 00:31:27,742
So we should not be doing things for
algorithms.

549
00:31:27,742 --> 00:31:33,522
We should be doing this for, like I said
earlier, to elevate yourselves, to bring

550
00:31:33,522 --> 00:31:34,746
value to those who are...

551
00:31:34,746 --> 00:31:39,666
you know, seeking information from you or
who want to understand what you do and

552
00:31:39,666 --> 00:31:41,646
assess if they want to work with you.

553
00:31:41,646 --> 00:31:47,066
So a lot of times, you know, just to kind
of summarize this is when they make that

554
00:31:47,066 --> 00:31:50,426
leap, it takes a little bit of time for
them to see the results.

555
00:31:50,426 --> 00:31:59,226
But when they start seeing the results of
being present online, take them to more

556
00:31:59,226 --> 00:32:02,554
visibility and more authority, then they
want to do more.

557
00:32:02,554 --> 00:32:06,874
Then, you know, the leaders are like, OK,
hey, Loretta, I saw that post on a

558
00:32:06,874 --> 00:32:07,854
competitor.

559
00:32:07,854 --> 00:32:10,534
How can we replicate something like that?

560
00:32:10,534 --> 00:32:11,704
I want something similar.

561
00:32:11,704 --> 00:32:13,194
You know how what should I do?

562
00:32:13,194 --> 00:32:13,634
Right.

563
00:32:13,634 --> 00:32:15,634
And again, I'm not a social media expert.

564
00:32:15,634 --> 00:32:17,574
I look at everything more from.

565
00:32:18,426 --> 00:32:23,045
How do we elevate you as an executive from
the personal branding perspective?

566
00:32:23,086 --> 00:32:26,486
But there are social media experts who
know, you know, if you can strategize and

567
00:32:26,486 --> 00:32:31,526
design the whole content strategy around
your value pillars, and I can chime in on

568
00:32:31,526 --> 00:32:34,566
a communication standpoint, saying, OK,
now how do we communicate all of that

569
00:32:34,566 --> 00:32:35,126
clearly?

570
00:32:35,126 --> 00:32:36,676
How do we package everything nicely?

571
00:32:36,676 --> 00:32:37,796
Is it a blog, maybe?

572
00:32:37,796 --> 00:32:38,946
Is it a newsletter?

573
00:32:38,946 --> 00:32:40,246
Or is it a video post?

574
00:32:40,246 --> 00:32:41,316
Or is it a regular post?

575
00:32:41,316 --> 00:32:43,342
So yeah.

576
00:32:43,342 --> 00:32:46,522
Yeah, I think that's a very valid point
actually, and just kind of thinking about

577
00:32:46,522 --> 00:32:51,281
my own experience on LinkedIn, it's
actually a very supportive community.

578
00:32:51,281 --> 00:32:57,262
I think it's very, very rare to get, you
know, people kind of making nasty

579
00:32:57,262 --> 00:32:57,782
comments.

580
00:32:57,782 --> 00:33:02,722
I've not had that myself, you know, most
of the time, actually put content out

581
00:33:02,722 --> 00:33:04,182
there, people are really positive.

582
00:33:04,182 --> 00:33:09,482
And there's actually a really nice
community of people that are on LinkedIn

583
00:33:09,482 --> 00:33:13,120
quite a lot, and you sort of start to get
to know people.

584
00:33:14,058 --> 00:33:17,398
who you don't necessarily know in real
life and then you end up kind of meeting

585
00:33:17,398 --> 00:33:22,374
them and yeah, there are lots of kind of
positives that come from it.

586
00:33:23,386 --> 00:33:27,806
Yeah, definitely there is a difference if
you post something on Twitter and you have

587
00:33:27,806 --> 00:33:31,425
a huge following, for example, you know,
you can get a variety of different, you

588
00:33:31,425 --> 00:33:33,376
know, comments and opinions, right?

589
00:33:33,376 --> 00:33:36,646
Whereas LinkedIn, you pointed out
precisely, it's a very welcoming

590
00:33:36,646 --> 00:33:37,906
community.

591
00:33:38,066 --> 00:33:41,146
Yes, there's some odd ducks in the crowd
where they would post something, you know,

592
00:33:41,146 --> 00:33:47,006
that would be so controversial and garner
a lot of opinions on it, but they're rare.

593
00:33:47,006 --> 00:33:47,994
They're rare.

594
00:33:47,994 --> 00:33:52,594
A lot of time, people are supportive and
especially in your network.

595
00:33:52,594 --> 00:33:56,154
I mean, you surround yourself with people
who support you anyway.

596
00:33:57,114 --> 00:34:01,554
And one thing actually that I noticed
personally and that others noticed as well

597
00:34:01,554 --> 00:34:09,814
is the more visible you become, the more
people you will attract that are not in

598
00:34:09,814 --> 00:34:12,090
your audience, but who find you.

599
00:34:12,090 --> 00:34:16,090
who resonate with your content, who follow
you, want to connect with you.

600
00:34:16,090 --> 00:34:17,860
So you have to be selective, obviously.

601
00:34:17,860 --> 00:34:21,780
You don't need to connect with everybody
who comes to you because I've noticed I,

602
00:34:21,780 --> 00:34:23,310
in the beginning, was just accepting
everything.

603
00:34:23,310 --> 00:34:23,880
I'm like, OK, great.

604
00:34:23,880 --> 00:34:25,230
I'm expanding my network.

605
00:34:25,230 --> 00:34:28,069
There's the resource maybe that I will use
down the road.

606
00:34:28,069 --> 00:34:30,510
And then you get a lot of sales pitches.

607
00:34:30,710 --> 00:34:37,106
So you have to be careful if you want to
protect the integrity of your network.

608
00:34:37,498 --> 00:34:39,898
But that also comes with more visibility.

609
00:34:39,898 --> 00:34:44,678
I definitely have seen personally and in
others, the increase of requests to

610
00:34:44,678 --> 00:34:48,238
connect or offers of different services.

611
00:34:48,238 --> 00:34:57,158
And it just becomes a very active inbox to
manage on LinkedIn that comes with more of

612
00:34:57,158 --> 00:34:58,266
that visibility too.

613
00:34:58,266 --> 00:35:01,446
have to ignore, I mean, you just have to
ignore it most of it, don't you?

614
00:35:01,446 --> 00:35:08,446
Yeah, I, it's the ratio is probably one
message from a person to 20 sort of sales

615
00:35:08,446 --> 00:35:09,546
messages.

616
00:35:09,942 --> 00:35:10,252
Yeah.

617
00:35:10,252 --> 00:35:18,482
And also, you will notice as well on
LinkedIn, I can recognize the patterns

618
00:35:18,482 --> 00:35:22,342
already, what are automated AI responses.

619
00:35:22,342 --> 00:35:28,462
So there's all strategies when it comes,
as you might know, to how to build that

620
00:35:28,462 --> 00:35:29,942
engagement on LinkedIn.

621
00:35:29,942 --> 00:35:33,702
And there's tools that can automate those
answers for you, that can post on your

622
00:35:33,702 --> 00:35:34,562
behalf.

623
00:35:34,562 --> 00:35:36,382
And.

624
00:35:39,034 --> 00:35:43,694
It all depends on different persons level
of acceptance of that automated

625
00:35:43,694 --> 00:35:44,954
engagement.

626
00:35:45,014 --> 00:35:48,334
But I know to me, it's always a repellent.

627
00:35:48,334 --> 00:35:51,754
It's like, hmm, a lazy way of building the
relationship.

628
00:35:51,754 --> 00:35:55,534
You know, it's, I really don't feel like.

629
00:35:56,074 --> 00:35:56,818
Yeah.

630
00:35:56,818 --> 00:36:01,638
find myself like wanting to comment
something on someone's post and then

631
00:36:01,638 --> 00:36:03,278
thinking that I sound like an AI.

632
00:36:03,278 --> 00:36:07,518
So I sort of like have to find a way to
like make it sound a bit more like

633
00:36:07,518 --> 00:36:09,428
personal, which is probably quite a good
thing.

634
00:36:09,428 --> 00:36:14,358
You know, you've actually got a sort of,
well, sometimes you just want to

635
00:36:14,358 --> 00:36:15,418
congratulate someone.

636
00:36:15,418 --> 00:36:18,088
Sometimes you're just like, that's looks
like a really great project.

637
00:36:18,088 --> 00:36:18,822
Congrats.

638
00:36:18,822 --> 00:36:19,702
Okay.

639
00:36:19,702 --> 00:36:20,452
Yes.

640
00:36:20,452 --> 00:36:21,622
Okay.

641
00:36:21,622 --> 00:36:22,252
Yeah.

642
00:36:22,252 --> 00:36:22,622
Yeah.

643
00:36:22,622 --> 00:36:23,262
Okay.

644
00:36:23,262 --> 00:36:24,012
I, okay.

645
00:36:24,012 --> 00:36:25,222
I understand where you're coming from.

646
00:36:25,222 --> 00:36:29,182
I, I can tell you what I normally do
because yes, LinkedIn offers kind of like

647
00:36:29,182 --> 00:36:32,102
tips, which were to use, right?

648
00:36:32,462 --> 00:36:34,350
I always add something personal.

649
00:36:34,350 --> 00:36:35,205
Yeah.

650
00:36:35,282 --> 00:36:40,222
So that doesn't sound like a AI generated
single word that I just picked from the

651
00:36:40,222 --> 00:36:41,562
selection that was given to me.

652
00:36:41,562 --> 00:36:44,882
So think about it, LinkedIn as a
community.

653
00:36:44,882 --> 00:36:47,662
I know it's all about LinkedIn right now
in video.

654
00:36:47,662 --> 00:36:50,382
Hopefully this resonates with your
audience.

655
00:36:50,582 --> 00:36:57,482
But LinkedIn as a community, I lost my
thought when I read that comment.

656
00:36:57,482 --> 00:36:58,742
What did I want to say here?

657
00:36:58,742 --> 00:37:03,762
We might need to edit this out because I
forgot what I wanted to say here.

658
00:37:05,288 --> 00:37:08,908
yeah, so it's all about that quality
relationship building, right?

659
00:37:08,908 --> 00:37:12,818
And when I started seeing recently a
little bit of that automation, a little

660
00:37:12,818 --> 00:37:21,818
bit of that coldness that's seeping
through, to me, it's not as favorable of

661
00:37:21,818 --> 00:37:27,598
environment, not environment, I should
say, but not as favorable of a direction

662
00:37:27,598 --> 00:37:33,098
that they're adopting or allowing, you
know, because it's all about building

663
00:37:33,098 --> 00:37:33,914
relationship,

664
00:37:33,914 --> 00:37:40,814
expanding your network and that network
before any social media happened was all

665
00:37:40,814 --> 00:37:41,734
in person, right?

666
00:37:41,734 --> 00:37:45,754
You would build those connections in
person and online media just helped you

667
00:37:45,754 --> 00:37:47,634
reach more people.

668
00:37:47,674 --> 00:37:50,053
Social media helped you reach more people.

669
00:37:50,053 --> 00:37:55,054
So when I see a little bit of that AI
seeping through, I think it's losing

670
00:37:55,354 --> 00:38:00,338
authenticity a bit and realness to it,
which to me, you know,

671
00:38:00,632 --> 00:38:05,182
my method of how I, how I work with
businesses in a, in a corporate marketing

672
00:38:05,182 --> 00:38:08,022
communications functions, as well as
actually when I work with executives is

673
00:38:08,022 --> 00:38:09,362
real relating lens.

674
00:38:09,362 --> 00:38:13,702
So I have a six step process and real and
relating.

675
00:38:13,702 --> 00:38:22,602
You know, to me is always going to take
priority over AI, you know, and, and, I am

676
00:38:22,602 --> 00:38:26,982
trying to be authentic and truthful to my
own world.

677
00:38:26,982 --> 00:38:29,722
but I do understand that technology
advances.

678
00:38:29,722 --> 00:38:32,122
There's no way we will avoid AI in the
future.

679
00:38:32,122 --> 00:38:33,122
There's just no way.

680
00:38:33,122 --> 00:38:36,502
But how do we use it and still humanize
it?

681
00:38:36,502 --> 00:38:39,142
That's where I think is going to be the
biggest challenge.

682
00:38:39,142 --> 00:38:41,812
Right now, there's a lot of content that's
pure AI content.

683
00:38:41,812 --> 00:38:43,402
And you can tell that it's AI.

684
00:38:43,402 --> 00:38:47,802
So you have to think, what value does that
add to somebody who's reading or listening

685
00:38:47,802 --> 00:38:49,242
to your content?

686
00:38:49,242 --> 00:38:49,898
Yeah.

687
00:38:49,898 --> 00:38:54,028
Do you do kind of presentation skills as
well?

688
00:38:54,028 --> 00:38:59,538
So if someone's got a keynote to deliver
or a presentation to make.

689
00:38:59,958 --> 00:39:00,588
Yeah.

690
00:39:00,588 --> 00:39:01,438
Okay.

691
00:39:01,438 --> 00:39:03,338
that I also go through in every step.

692
00:39:03,338 --> 00:39:06,938
I go through the sixth, you know, step
process, kind of auditing what they look

693
00:39:06,938 --> 00:39:11,418
like, understanding where the goals are,
aligning on those goals and then sort of

694
00:39:11,418 --> 00:39:15,258
hitting on the plan and then implementing
and then assessing the impact of it all.

695
00:39:15,258 --> 00:39:16,148
Right.

696
00:39:16,238 --> 00:39:21,738
So so, yes, when when I coach executives
or leaders, I help them with on camera

697
00:39:21,738 --> 00:39:25,458
presence as well as stage presence,
because those are two completely different

698
00:39:25,458 --> 00:39:25,818
things.

699
00:39:25,818 --> 00:39:27,098
And a lot of people.

700
00:39:27,098 --> 00:39:30,518
think that if they're good on camera,
they're gonna be great on stage or vice

701
00:39:30,518 --> 00:39:30,798
versa.

702
00:39:30,798 --> 00:39:32,848
If they're great on stage, they're gonna
be perfect on camera.

703
00:39:32,848 --> 00:39:34,058
And it's just wrong.

704
00:39:34,058 --> 00:39:36,218
It's not the same.

705
00:39:36,218 --> 00:39:38,358
And I can tell it from myself.

706
00:39:38,358 --> 00:39:41,498
I am much more comfortable on camera than
I am on stage.

707
00:39:41,498 --> 00:39:47,138
I know how to be on stage, but it's always
like, my God, so many people, who do I

708
00:39:47,138 --> 00:39:47,698
even talk to?

709
00:39:47,698 --> 00:39:48,568
Who do I look at?

710
00:39:48,568 --> 00:39:50,398
And it's just a different medium.

711
00:39:50,398 --> 00:39:52,778
You have to fill in the stage with your
presence.

712
00:39:52,778 --> 00:39:53,786
You have to have...

713
00:39:53,786 --> 00:39:57,286
Slides that are not crowded with words,
they're more impactful, they're almost

714
00:39:57,286 --> 00:40:02,846
like just a small cheat sheet for your
storytelling versus a script of what you

715
00:40:02,846 --> 00:40:04,166
have to deliver.

716
00:40:04,546 --> 00:40:08,966
So yeah, so on stage presence is vastly
different than camera presence.

717
00:40:08,966 --> 00:40:10,746
And I do help executives with both.

718
00:40:10,746 --> 00:40:17,346
Again, that goes visual presence as well
as communications and that body presence

719
00:40:17,346 --> 00:40:18,404
almost.

720
00:40:19,118 --> 00:40:19,678
Great.

721
00:40:19,678 --> 00:40:23,598
So where do people, where do people find
you if someone needs your help?

722
00:40:23,598 --> 00:40:25,542
Where, where do they go to?

723
00:40:26,310 --> 00:40:27,030
thank you.

724
00:40:27,030 --> 00:40:28,690
Thank you for asking, Barnaby.

725
00:40:29,110 --> 00:40:34,910
On my website, loretta .today, Loretta is
spelled with one T, loretta .today, you

726
00:40:34,910 --> 00:40:35,780
can go to my website.

727
00:40:35,780 --> 00:40:39,820
You will find LinkedIn link to connect
with me on LinkedIn if you wish to.

728
00:40:39,820 --> 00:40:42,390
You can also actually download a presence
checklist.

729
00:40:42,390 --> 00:40:46,580
It's a very valuable document where you
can take a bunch of questions.

730
00:40:46,580 --> 00:40:48,590
It will give you the score at the end.

731
00:40:48,590 --> 00:40:49,980
It's an interactive PDF.

732
00:40:49,980 --> 00:40:54,098
So when you download it, you can just take
the...

733
00:40:54,106 --> 00:40:57,986
fill in the answers and automatically
calculate your score and then see where

734
00:40:57,986 --> 00:41:02,946
you fit within those scores for company
presence or executive presence or both

735
00:41:02,946 --> 00:41:04,506
depending what's important to you.

736
00:41:04,506 --> 00:41:06,486
And then see where the gaps reside.

737
00:41:06,486 --> 00:41:09,846
And if there's any gaps that you feel you
need to be filled, then feel free to reach

738
00:41:09,846 --> 00:41:10,526
out to me.

739
00:41:10,526 --> 00:41:15,486
If you are not there yet, then just keep
that for your own knowledge.

740
00:41:15,486 --> 00:41:18,490
And it's always exciting to see where
people...

741
00:41:18,490 --> 00:41:22,120
score high, but can still realize, hey,
but I'm still not perfect.

742
00:41:22,120 --> 00:41:25,650
I really would like to fill in these
little gaps, even though I scored quite

743
00:41:25,650 --> 00:41:26,350
high.

744
00:41:26,350 --> 00:41:29,480
And obviously those who score very low,
sometimes they get discouraged.

745
00:41:29,480 --> 00:41:32,960
So we take step by step in how we tackle
the plan.

746
00:41:32,960 --> 00:41:35,190
We don't just solve all the problems.

747
00:41:35,190 --> 00:41:37,310
We say, what's the priority right now?

748
00:41:37,310 --> 00:41:40,850
What do you think you're missing out the
most in your company or in your executive

749
00:41:40,850 --> 00:41:41,290
presence?

750
00:41:41,290 --> 00:41:45,188
And let's fix those small problems before
we tackle big ones.

751
00:41:45,582 --> 00:41:46,092
That's great.

752
00:41:46,092 --> 00:41:48,342
I might might do that myself.

753
00:41:49,282 --> 00:41:50,262
Yeah.

754
00:41:51,462 --> 00:41:53,922
Well, this has been a great conversation.

755
00:41:53,922 --> 00:41:55,482
Thank you very much for your time.

756
00:41:55,482 --> 00:41:57,798
And thanks for thanks for coming on.

757
00:41:58,298 --> 00:42:00,000
Thank you so much, Marnami.