Brand Growth Heroes

Fiona talks to Commercial Director Ben Vear about how he and his team have driven the recent growth at Coffee & Oat Milk company Minor Figures. They also discuss:
- How the Minor Figures brand *purposefully* tries to take a back seat to Coffee
- What a successful pivot from the Food Service channel into Retail Grocery looks like
- A model for successfully driving growth internationally
- Their new oat milk refill stations coming to a store near you soon!

Show Notes

Minor Figures is the secret success story and insurgent brand that I really wasn't all that aware of before now.
 
At its origin, Minor Figures is a coffee business that was started in 2013 by barista friends Jonathan Chiu, Stuart Forsyth and Will Rixon. But although its original home was in the food service channel, in recent years a tremendous amount of growth has come from the Oatmilk category in Grocery Retail.

The business now has retail sales of around £30M, employs 71 people across 3 offices, and is selling in over 25 countries across the globe.. 
 
Fiona speaks to Commercial Director Ben Vear, who along with his team has been behind much of this transformational growth.

instagram: https://www.instagram.com/minorfigures/
facebook: https://www.facebook.com/minorfigures

Creators and Guests

G
Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.