The FMCG Marketing Daily | Your brand might be invisible to | Renovation works best before it's needed | UK's Cawston Press expands shelf-stable range

The FMCG Marketing Daily — July 14, 2026 In this episode: • A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visibility crisis brand managers cannot ignore. • New NIQ analysis shows FMCG brands that renovate proactively — before sales decline — dramatically outperform those that renovate reactively, reframing renovation as a brand health investment rather than a rescue tactic. • British soft drinks challenger Cawston Press is moving into functional juice shots, signalling how premium ambient brands are targeting the high-margin wellness occasion that larger FMCG players have struggled to own. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.