The Pub Way: A Podcast for Publishers | Ep. 25: FreeWheel: The Evolution of Programmatic in Streaming

In this episode of The Pub Way podcast, Tina and Mike discuss the rise of ad-supported streaming and the evolution of the programmatic supply chain with guest Kris Magel (VP, Head of Global Agency Partnerships at FreeWheel).

They explore how consumer behavior is shifting towards ad-supported platforms, the current state of programmatic advertising in streaming, and the changing landscape of upfront negotiations. 

What is The Pub Way: A Podcast for Publishers ?

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.