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From a career in agencies to leading marketing at the largest retailer in Finland, Lauri Toivonen has a phenomenal perspective on serving grocery customers with creativity. He is now the CMO of SOK, a Finish co-op with 47% of the grocery market share and 78% of the country's households as loyalty members.In this episode, Lauri shares how successful marketing campaigns often involve thinking outside the box and embracing unconventional ideas as well as how companies should foster a culture that encourages creativity and the exploration of new ideas.So don't miss out on all the knowledge shared by other commerce leaders, subscribe!Campaigns discussed in the episode:Your Data is Your DataAlepa Block Wish - Case StudyThe Belt 24/7Another impressive campaign led by Lauri:Adidas Window ShoppingMake sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts
Show Notes
From a career in agencies to leading marketing at the largest retailer in Finland, Lauri Toivonen has a phenomenal perspective on serving grocery customers with creativity. He is now the CMO of SOK, a Finish co-op with 47% of the grocery market share and 78% of the country's households as loyalty members.
In this episode, Lauri shares how successful marketing campaigns often involve thinking outside the box and embracing unconventional ideas as well as how companies should foster a culture that encourages creativity and the exploration of new ideas.
So don't miss out on all the knowledge shared by other commerce leaders, subscribe!
Campaigns discussed in the episode:
Your Data is Your Data
Alepa Block Wish - Case Study
The Belt 24/7
Another impressive campaign led by Lauri:
Adidas Window Shopping
In this episode, Lauri shares how successful marketing campaigns often involve thinking outside the box and embracing unconventional ideas as well as how companies should foster a culture that encourages creativity and the exploration of new ideas.
So don't miss out on all the knowledge shared by other commerce leaders, subscribe!
Campaigns discussed in the episode:
Your Data is Your Data
Alepa Block Wish - Case Study
The Belt 24/7
Another impressive campaign led by Lauri:
Adidas Window Shopping
Make sure you don't miss any episode!
Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts
Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts
Creators & Guests
What is OFFBounds?
OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.
Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.
Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.
OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.