Money Lab

Hard Truths About Business from Alex Hormozi and how I can put them into action…
  1. Nobody knows you exist. Advertise more.
  2. Be willing to repeat yourself. People need to be reminded more than they need to be taught.
  3. The proof you get from happy customers is way more convincing than any marketing. So get testimonials and use them often.
  4. Raising prices almost always makes you more money but you’ll hear a “no” more often and that’s okay.
  5. Your business is never too big to spend time talking to your customers.
  6. Before you try anything new, do ten times more of what already works.
  7. Stagnation is stressful, growth is stressful, decline is stressful, business is stressful. You just have to learn to endure.

Creators and Guests

Host
Matt Giovanisci
Founder of SwimUniversity.com

What is Money Lab?

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.