How To Generate Thousands In Sales With Every Email Like This Nutrition Brand (with Ryan Lee)

Imagine having an email strategy so good you could attribute 80-90% of your total revenue to it. That’s exactly what Ryan Lee has seen at his nutrition brand, Rewind. He’s been in the ecommerce space for more than 20 years, so he’s learned a ton about what works with email. And we wanted to find out exactly how he generates thousands with every single email he sends. This one's a high-energy episode, so grab your coffee and a notebook and be prepared to get schooled.

Show Notes

Get ready. Because you're about to get a serious lesson in email copywriting. Ryan shares:

• Why you should never start an email with “Hi everybody.”
• How to write like you talk.
• Why Ryan will never outsource copywriting.
• Why consistency matters when it comes to sending emails.
• How Ryan boosted revenue overnight by changing one small aspect of his email strategy.
• The most effective way to sell to someone who just made a purchase.

Show Notes & Links:

• [3:01] Why you need to focus on the benefits, not the features.
• [6:08] The power of including real photos and screenshots.
• [7:33] How they turned negative feedback into something funny.
• [13:19] How they use social proof and why you can never have too much of it.
• [17:22] How to drain your prospects’ objections.
• [20:29] Why Ryan writes every word of copy for Rewind.
• [24:20] Mistakes ecommerce brands are making with email.
• [26:27] Whay Ryan’s writing process looks like.
• [36:22] Lessons from selling on Shopify
• Ryan Lee’s site
• Rewind
• Loox Photo Reviews
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.