GTM Made Simple

Imagine Steve Jobs getting up at an Apple event and not announcing a new product. No iPhone, iPad, or laptop. Nothing. Seems crazy doesn't it? Forcing functions are the greatest reason why innovation happens in companies at a rapid scale.

Show Notes

Imagine Steve Jobs getting up at an Apple event and not announcing a new product.


No iPhone, iPad, or laptop. Nothing.

Seems crazy doesn't it?

Forcing functions are the greatest reason why innovation happens in companies at a rapid scale.

What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?