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Nathalie Dowgray: Hello, welcome to the
September episode of Chattering with ISFM.

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I'm Nathalie Dowgray, Head of ISFM
and host of this month's podcast.

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This month I'm speaking with Dr Hugo
Swanstein on his clinical spotlight

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article, Feline Friendly POCUS, How to
implement it into your daily practice.

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But first up, we have the second part
of the discussion on feline chemical

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communication with iCatCare's own
Sarah Ellis speaking with Daniel Mills.

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Sarah Ellis: Daniel, as well as
different pheromones and different

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synthetic pheromones, we've also got
different ways of them being given

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or distributed or preparation and
I feel it's constantly changing.

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Is there one method that's better
than the other or are these all

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different tools for different

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situations?

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Daniel Mills: I think they're
largely tools for different

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situations, what's convenient.

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So yes, you've got the plug in
diffusers, you've got the sprays, etc.

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People are starting to now develop
impregnated gels, which means you don't

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have to worry about an electricity source,
but it allows you to produce the pheromone

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over an extended period of time, bit
like the old fashioned gel air freshener.

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And that can be useful.

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I think if you're talking about cats
and things like urine marking, then it's

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always important to clear up the urine
in an effective way, either a commercial

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cleaner that has enzymes in it, or I still
swear by using biological washing powder.

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Rinse it, followed by surgical
spirit, lift off any fatty elements.

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I find that very effective.

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And if you've got wooden floors and
the cat's done it on the carpet,

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then potentially if it's sprayed
the wall and it's run down into the

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carpet, you may have to lift the
carpet and scrub those areas as well.

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That's one thing you have to be careful
of though, if you do use those sorts of

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enzymatic sprays is that if you apply
a pheromone spray over it, the enzymes

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may be active and can break it down.

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So that's one of the reasons
why sometimes people say, I

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tried the product, didn't work.

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So in those situations, the sprays
are useful if you want to apply

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it tactically in particular areas.

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So we know that cats tend not to scratch,
for example, where they face rub.

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So it can be useful, I think, using some
of the sprays where the cats tend to

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be scratching, as long as you provide
them with an outlet where to scratch.

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And I know that there has recently been
a big clinical trial, which actually

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looked at the rate of scratching in cats.

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And the classic Feliway does seem to
reduce that as does the Feliway Optimum.

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When I first got in to this, we
really knew very little and we were

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starting to probe and it's a new
treatment modality for vets and other

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people and to try and understand it.

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And while some people will just
embrace it and misunderstand it,

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they'll think about aromatherapy,
but it's not relevant to them.

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For vets, it was very difficult
for them to get their head

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around that this wasn't a drug.

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What was it exactly?

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Was it just an odour?

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And I think in the first 10, 15
years, people were very skeptical

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because they didn't understand it.

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And were these products
going to be successful?

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Clearly they are, they've
been well adopted.

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And as long as people use them
appropriately, they can be life changing

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for both the cat and for the owners.

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And now companies like Ceva are
prepared to do those large RCTs.

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And that was one of the criticisms I think
that was made by some of the skeptics

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early on was, well, these aren't big RCTs.

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You wouldn't invest in a large RCT unless
you're confident in your product and your

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product has got a big enough market share.

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And that's easy for a drug, but when
you're talking about completely new

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treatment modality, it takes time.

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These sorts of trials cost a lot of
money and you don't invest in them until

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you've got all the available information.

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And over the years, we've accumulated
through a number of small trials, but

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also some of the stuff that we've done
outside of a clinical treatment setting

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to understand how these work and say,
okay, these are the routes to go down.

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Sarah Ellis: Absolutely.

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I've read a lot of that research and seen
it develop and expand in different areas.

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And it's been mostly focused on the
pheromones that Ceva have produced,

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but, more recently, I've seen a
huge uptake of other companies

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producing pheromone products or
products labeled as pheromones.

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It suddenly just seems to have exploded
and I think that could be quite

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difficult for not just caregivers but for
veterinary clinicians as well to navigate.

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Are they all the same thing made
by different companies or are we

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actually dealing with different
pheromone compounds here?

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Daniel Mills: It's a really important
point and I can reassure you if

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you struggle to keep up with it,
I'm struggling to keep up with it.

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But the first thing I think to appreciate
is this is an unregulated industry.

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So if you claim that your product
does this and you can't evidence it,

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then potentially you can be done.

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But using a word like a pheromone,
it doesn't seem to be something that

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advertising standards want to go after.

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So, the first thing I would say to
people is, regardless of what it says

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on the bottle, whether or not it's
pheromones, and as we've already said,

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pheromones are different to odour
therapy, and there are chemicals that

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have all sorts of effects on us as
well, but look at the ingredients.

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I did look at the newer products and
one of them says that it's particularly

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good because it's a unique blend.

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And I'm thinking, what does that mean?

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A unique blend could actually have things
that, rather than things that complement

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each other, when you put them together,
they could antagonise each other.

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And I've already said that I've
done a lot of work for Ceva and I

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should, for the sake of transparency,
people need to be clear of that.

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But I am a traditionalist.

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I will stick with Ceva products
because I know what's in them

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and I know that they're reliable.

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It's an important part of veterinary
medicine that you don't just switch

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because there's a new product.

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A new product doesn't necessarily
mean a new class and if it's

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just another manufacturer.

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The reason why there has been an
explosion, I think is partly because

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Ceva have been very successful in
producing very effective products.

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So people have jumped onto that
bandwagon and there is some

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unscrupulous advertising there.

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And secondly, the Feliway
formula is now out of patent.

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So other people can make generics.

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And so there is much more opportunity
there, which means that potentially

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there are cheaper versions out there
as well, which are just as effective.

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But because I deal with clinical cases,
I'm not going to say there is this cheaper

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option and I'll recommend that instead.

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Now, if a client comes back to me
and they say, I really can't afford

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that, then I might say, I don't
know this product as well, but

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it's not going to be my first line.

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My first line is going to
be what I'm familiar with.

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Sarah Ellis: Exactly.

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And I think one of the other things
that I often hear as well from our vets

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and the veterinary team is the use of
pheromones in conjunction with other

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products as well that, for example, Pet
Remedy or some of the other products

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that are available that don't require
a license, very often there's sort

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of a either or kind of attitude.

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I don't use this one
because I use this one.

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Do you think you only have to use one
or is there benefit to using both?

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Are they doing two things
trying to do the same thing?

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Does one plus one equal two?

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Or what's your thoughts on that?

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Daniel Mills: My starting
point is, where's the evidence

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for any of these products?

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So there's a wide variety of products
and a lot of them are marketed

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on the basis of testimonials.

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And nothing sells a product like
celebrity endorsement, I'm sure, but that

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doesn't necessarily mean that it works.

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Animals get better, they
fluctuate in their behaviour,

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and that is always an issue.

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The first thing I would
say is be cautious of that.

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I would start with those with the
best evidence, and of all of those

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sorts of products, I would say that
the pheromones are better than things.

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There have been some trials published with
Pet Remedy, I'm, I don't find the data

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that convincing, but I hear enough people
telling me that it's really good that I do

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think that there is something there, but
exactly what the indications are, just to

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flip back to what we were talking about
earlier about the different parts of the

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territory and the emotional reactions.

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Personally, I don't think saying that
something helps stress is terribly useful

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because stress is such a general term.

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And my job as a behaviour
clinician is to work out what

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emotions relate to that stress.

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As we've said, you've got fear, you've got
frustration, they're different emotions.

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They have different solutions.

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So I could be cynical and say it's
lazy to say stress, but people

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understand what the word stress means.

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But if you get the wrong type of stressor
that product's not going to work.

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That doesn't mean that product is useless.

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It just means you've used
it for the wrong indication.

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And that's part of what my training is.

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And I will still tend to use the
individual Ceva products rather than the

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Feliway Optimum, unless I'm uncertain,
or I think that there is a social element

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that needs to be included together with
the physical, then I might recommend

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the Optimum, but to go back to answering
your question, actually, we haven't

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got any evidence to suggest that,

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certainly, yeah, with things like pet
remedy and some of the nutritional

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supplements, there's no reason to suppose
that one should antagonise the other.

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But some of the products that I'm
starting to see labelled as pheromones,

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I struggle a little bit more with because
some of the ingredients, they talk

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about calming scent with added catnip.

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Yes.

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And you're thinking, hang on.

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Nathalie Dowgray: And now I'm speaking
with Dr Hugo Swanstein about his

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JFMS Clinical Spotlight article,
Feline Friendly POCUS, How to

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implement it into your daily practice.

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So to start with, I just wondered
if you could explain to us

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what POCUS is for those listening who
may not be familiar with the term.

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Hugo Swanstein: So, point of care
ultrasound is quite different from

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formal consultative ultrasound.

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It involves more questions or series
of clinically driven questions that

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you have asked yourself even before
putting the probe on your patient.

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Of course, it's ultrasound, but it's not
really in the same sort of area, because

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you don't go around assessing organs
or structures and don't have these open

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ended differential diagnosis questions.

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It's more of a rapid, evidence based,
non invasive, of course, repeatable,

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and specifically cage side or
patient side sonographic examination.

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And in this article, me and the
other authors have really tried to

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point out that POCUS can be done
in a way where we really try to ask

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clinically driven questions without
compromising the felines wellbeing.

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Nathalie Dowgray: So do you have any
tips for how we could start to integrate

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it into our day to day practice?

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Is it just for emergency cases or can
we use it for other things as well?

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Hugo Swanstein: It's
not just for emergency.

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I would say it's a first
day or first practitioner's

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skill that you should learn.

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It's about practicing a little bit every
day, five minutes a day will do wonders

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in two months or in two weeks even.

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And you start on one skill, build
on it, and you will be surprised

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about what you find in your patients.

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Nathalie Dowgray: So how
do you manage that fur?

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What's your advice for getting
good views without clipping?

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Hugo Swanstein: Especially in feline
patients, the problem with gel

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and not clipping is that you will
trap the gel within the fur, and

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anytime you get an air bubble in
that gel pocket, your view is lost.

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And it's a mess to clean up,
and the cat doesn't like it, and

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everything is just horrible, right?

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When I started doing POCUS, I
learned that the best way was to

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have a spray bottle with a bit of
mixture between alcohol and water.

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So what you should start with
is that you should part the fur

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until you see a bit of skin.

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And then you apply a little bit of
alcohol and you put your probe on.

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And just having that coupling agent,
a little bit of liquid between

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the probe and the skin, you will
actually get quite a good picture.

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There's no point in just taking
a cat, putting it on the table,

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spraying him down with alcohol
because you won't see anything.

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You really need to part that
fur to actually get the alcohol

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between the skin and the probe.

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And then once you have quite a good
contact, you will be surprised about

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how much you can usually move that
probe around by taking your non

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ultrasound hand and moving the skin
around and, in a cat on the thorax,

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most of the time you're able to scan
almost the entire thorax in one go.

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It doesn't take a lot of practice, but
you really got to be thorough with the

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parting and the spraying and so on.

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Nathalie Dowgray: We obviously
recommend not using alcohol in

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some of our cat friendly guidelines
because cats find the smell aversive.

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Do you find that, that because it's
diluted that reduces the problem?

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Hugo Swanstein: Definitely, it definitely
helps to dilute the down in the cat

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doesn't really smell it as horrible,
or they don't seem to react that much.

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Nathalie Dowgray: What do you
consider the most useful clinical

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questions that POCUS can answer?

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Hugo Swanstein: Oh, this is a big one.

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My entire way of operating has
changed since I discovered POCUS.

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Since I don't have to drag them
down to radiology anymore, I

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don't have to go on suspicion.

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I can do everything in
the examination room.

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It's fantastic.

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It's like having eyes inside the patients.

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You can really get the smallest amount
of fluid or in the patients that

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no one can put an IV catheter in,
you can use the ultrasound as well.

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It helps you with the practical
problems of your daily life.

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Nathalie Dowgray: And definitely reading
through the article, it really sounds like

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there's a lot of uses for POCUS within
just our day to day sort of workload.

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We sort of hear feedback from
the audience about just not

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having enough time to do it.

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Owners not wanting to pay a bit extra.

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Do you have sort of any suggestions about
how we could overcome these barriers?

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Hugo Swanstein: Oh, yes.

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This is important, right?

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The big thing I think is the selling
argument for POCUS compared to

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consultative or formal ultrasound
would be the time difference.

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So a traditional ultrasound, I
would say be 45 minutes somewhere

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around there, really go into all the
nitty gritties and look everywhere.

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A POCUS is 5, 10 minutes.

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So time wise, it's a big difference.

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If you would be charging an hourly
rate, you know, POCUS should

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definitely cost less because you
could do more in an hour and you

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don't really go into all the details,
meaning you shouldn't pay as much.

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You might not need the necessary training
in the same way as a sonographer.

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So, should the owners pay the same?

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Probably not.

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They should probably pay less because
you can see it as an extension

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of your physical examination.

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Nathalie Dowgray: Yeah, I have to say I
really like that idea of incorporating

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it into your hospitalisation fees or your
sort of triage emergency management costs

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because then you can be including all
of the things that you need to do like

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blood pressure measurements, et cetera.

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And they're often things you do
need to repeat because you're

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looking for changes and trends.

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I guess the other thing around, especially
some of these views that we may be

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doing repeatedly to monitor for changes.

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Are they kind of things that
nurses or veterinary technicians

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could also be trained up to
do in the hospital situation?

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Hugo Swanstein: Yeah.

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So the tracking areas of
POCUS can definitely be done

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by technicians and nurses.

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In POCUS we tend to talk about the six
T's and the six T's are targeted, trauma,

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triage, treatment, tracking, and total.

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And I advocate for maybe we should
add a seventh T, which would be team,

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because the entire team could do it.

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When I was a veterinary nurse
before I graduated, I did it

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a lot on our ICU patients.

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So no, get your nurses trained as well.

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It will definitely help your time.

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Nathalie Dowgray: Thank you for listening.

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If you're an ISFM member, don't forget
you can access the full version of

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the podcast and all other ISFM member
benefits, including Congress recordings,

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monthly webinars, the clinical club,
the discussion forum, and much,

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much more at portal.icatcare.org.

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If you are looking for more free CPD
from ISFM in October, we do have an open

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access webinar brought to you by Purina.

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That's Helen Ballantyne speaking on
One Health Approach, Human Cat Welfare.

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We'll see you again next month.