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On this episode of the Sales Transformation Podcast with Collin Mitchell he's joined by Fred Diamond, president and co-founder of Institute for Excellence in Sales, award-winning podcast host of the Sales Game Changers Podcast, and "The Diamond Group."
Fred shares his knowledge about how sales and marketing can go hand-and-hand. He also brings out the truth about having great marketing would equal to nothing if it would not turn into revenue for the company. All this and more as we dive into today's podcast.
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HIGHLIGHTS
01:22 The how, when, and why Fred Diamond's transformation story is worth knowing
05:07 How sales and marketing teams can work better together
13:43 How marketing is a journey and how each experience enhances you in sales
23:48 A huge miss for a lot of sellers and how to overcome that mindset
27:23 How to reach Fred and get in touch with him as he's not a "busy guy" at all
QUOTES
06:50 "Any marketing stuff that is done well that doesn't help either drive revenue or whatever else the corporate goals might be, is truly a waste of time and money. And the problem is not every marketer understands that."
10:40 "I'll be perfectly frank with you man, I think it's the other way. I think marketing really needs to understand what drives sales. I would say it's a 9 to 1 balance, and if the marketing people don't understand which is driving revenue, then they're basically wasting their companies money."
14:19 "Sales is a process that's why one of the challenges is we measure sales these days but what's the journey? What has to happen at various stages and why does it happen? That's how you get better as a sales professional."
22:31 "Make everyone you're talking to feel important. Imagine like they have a little placard on their chest that says 'make me feel important' because here's the number one rule in sales, 'it aint about you.'"
26:09 "People are starting to realize that investing more on these type of things, in themselves personally are gonna help them perform better, you know? It's great to talk about all the tactics and social selling and how to negotiate better and all those things that are important, but if you take care of yourself personally, you're gonna be better at all those things."
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!