Beyond Should: women reinventing their lives, careers & owning their power

What if readiness is a myth?

Salt & Straw CEO and Co-Founder Kim Malek joins Lucy Reynolds to discuss the moment she finally stopped waiting for certainty and started building the life she actually wanted.

From corporate America to entrepreneurship, motherhood, leadership, and health, Kim shares the lessons she’s learned about self-trust, speaking hard truths, asking for help, and creating a life that reflects your values instead of other people’s expectations.

If you’ve ever felt stuck between what you should do and what you truly want, this conversation is for you.

More about Kim: 

Kim Malek is the CEO and Co-Founder of Salt & Straw. Malek built the company from the ground up, from a humble ice cream cart into a fast-growing, family-run company with 25 locations in just ten years. Under Malek’s leadership, Salt & Straw has become known for doing things the hard way - the right way. Salt & Straw takes an unparalleled approach to ice cream making and over the years has created a legendary culture of hospitality, for both customers and employees.


Stay connected:
Beyond Should is creatively supported by a team of dynamic women: 
Host and Founder of TMC : Lucy Reynolds 
Executive Producer: Lauren LoGrasso
Producer: Daniela Silva  
Marketing Manager: Esti MacInnes


What is Beyond Should: women reinventing their lives, careers & owning their power?

Beyond Should is a podcast about breaking down the barriers of our “shoulds.”

“I should stay in this job… I should take that meeting… I shouldn’t say how I really feel… I should, I should, I should.” Sound familiar?
But what if everything powerful, beautiful, true, and authentic lives on the other side of should?

Hosted by Lucy Reynolds, certified coach and founder of The Murmuration Collective, Beyond Should invites listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply want. Through stories, wisdom, and candid conversations with inspiring guests — thought leaders, creative minds, advocates, artists, entrepreneurs, and storytellers — each episode explores courage, self-trust, asking for help, embracing failure, and stepping into a more vibrant, authentic way of living.

Expect laughter, honesty, vulnerability, and the occasional f-bomb as we challenge cultural conditioning, shed inherited expectations, and reclaim personal power.

Because when we show up boldly, we elevate not only our own lives — but the world around us.

Beyond Should premieres on Tuesday, March 10th in honor of Women's History Month. New episodes will be out every other Tuesday.

Follow on Apple Podcast, Spotify, or wherever good podcasts are found. See you on the other side of Should!