Content, Briefly

In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.

This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan.

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Timestamps:

00:00 Intro
04:17 Who is Matt Hodges?
04:46 Matt’s background.
07:49 Matt’s attraction to product-first companies.
09:54 What’s Equals?
11:30 What’s the scope of Matt’s role at Equals?
16:32 Wrap Text originality and topic selection process.
25:33 Why did they choose Substack? 
28:57 Growing audience through Substack.
31:33 Matt’s thoughts on content marketing.
36:35 Learn more about Matt and Equals and get in touch.
37:27 Outro

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Useful Links:

Website: https://equals.com/
Blog: https://wrap-text.equals.com/
Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/
Matt on Twitter: https://x.com/mattnhodges

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.