Alex Venus: Running a 7-Digit Monthly Ad Spend in B2B Marketing

Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted.

We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for success, emphasizing the importance of data-driven decision-making and continuous optimization.

Follow Alex Venus on LinkedIn: https://www.linkedin.com/in/alex-venus-40559646/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

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What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.