Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.
Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present. Lots to learn from Melissa weaved into great stories including these highlights:
- Life comes before work and is your authentic self, always
- Grit, hustle, persistence, initiative
- Treat everybody with love no matter their station
- Find a great mentor who becomes a friendtor
- In the darkness, there are silver linings
And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!
#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls
What is Brands, Beats & Bytes?
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck