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Connect rates, conversion rates, and many more. Cold calling may be an art with the messaging, tonality, and delivery, but it is also a science where we need to understand its data for a better sales process. This episode of the Live Better Sell Better Podcast features Colin Specter, Vice President of Sales at Orum.
Desired outcomes can be achieved by calculating a mathematical formula that you can use to derive the number of calls you have to make. Colin shares what metrics you should be tracking and how you can tweak your messaging to increase conversion and book more meetings.
HIGHLIGHT QUOTES
The metrics to look at - Colin: "You want to look at your dial-to-connect ratio, you want to look at your connect-to-conversation ratio, how many conversations are you getting out of each at-bat? And then, how many of those conversations are leading to a meeting?"
Different approaches in openers - Colin: "There are different openers, there are different ways people love to approach the cold call. It really comes down to tonality and enthusiasm in many cases. But there are all kinds of openers. You could try what works for you."
You can find out more about Colin in the links below:
LinkedIn: https://www.linkedin.com/in/colinspecter/
Orum: https://www.orum.com/
Connect with KD in the links below:
LinkedIn: https://www.linkedin.com/in/kddorsey3/
Patreon: https://www.patreon.com/insidesalesexcellence
Live Better. Sell Better. is sponsored by our proud partner:
Rocket Reach | rocketreach.co
Connect rates, conversion rates, and many more. Cold calling may be an art with the messaging, tonality, and delivery, but it is also a science where we need to understand its data for a better sales process. This episode of the Live Better Sell Better Podcast features Colin Specter, Vice President of Sales at Orum.
Desired outcomes can be achieved by calculating a mathematical formula that you can use to derive the number of calls you have to make. Colin shares what metrics you should be tracking and how you can tweak your messaging to increase conversion and book more meetings.
HIGHLIGHT QUOTES
The metrics to look at - Colin: "You want to look at your dial-to-connect ratio, you want to look at your connect-to-conversation ratio, how many conversations are you getting out of each at-bat? And then, how many of those conversations are leading to a meeting?"
Different approaches in openers - Colin: "There are different openers, there are different ways people love to approach the cold call. It really comes down to tonality and enthusiasm in many cases. But there are all kinds of openers. You could try what works for you."
You can find out more about Colin in the links below:
Connect with KD in the links below:
Live Better. Sell Better. is sponsored by our proud partner:
Rocket Reach | rocketreach.co
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.
Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.
Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.
We leave no topic untouched.
PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.
But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.
Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.
Now with that, get ready, grab a notepad & let’s get into the good stuff!