Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Ryan Spanger On How To Use Video Marketing To Take Your Business To The Next Level
In this podcast Ryan and I discuss the secret sauce to video marketing and how to use it to take your business to the next level
Key Points : How To Use Video Marketing As Key Success Tool In Business
1:20 – Why businesses should consider video as a critical part of content strategy

 

2:47 – “The thing about video is, it is a powerful form of proof.”

 

4:51– “… because sales has changed… People are going online and doing their own research before they are talking to you.”

 

5:07 – Video is the next best way of people getting to know you.

 

6:31 – Role that video plays in business’s success in terms of marketing

 

7:32 – Using Video as Marketing Strategy

 

8:35 – “Video is an ongoing process.”

 

9:58 – “It’s important to be aware of what video’s strengths and limitations are.”

 

10:16 – Using video in a strategic way (Various types of sales & marketing video)

 

11:22 – “Training videos are… such a great way to document processes in your business.”

 

15:48 – How a business owner can get started to video marketing

 

17:34 – “If you do end up creating video that is not great quality… everything that makes up your brand can become diminished.”

 

17:55 – Case study of homemade video that undermined business

 

18:24 – Things to consider when creating your own branding through video

 

20:22 – Challenges people face when getting started to video marketing and overcoming it.

 

24:13 – “You’re not going to get a great return from spinning time and energy and all the areas that are sort of mediocre and you’re not so good at.”

 

24:35 – Actions to take when starting a video marketing

 
Resources Mentioned:

* www.dreamengine.com.au

Show Notes

Ryan Spanger On How To Use Video Marketing To Take Your Business To The Next Level In this podcast Ryan and I discuss the secret sauce to video marketing and how to use it to take your business to the next level Key Points : How To Use Video Marketing As Key Success Tool In Business 1:20 – Why businesses should consider video as a critical part of content strategy   2:47 – “The thing about video is, it is a powerful form of proof.”   4:51– “… because sales has changed… People are going online and doing their own research before they are talking to you.”   5:07 – Video is the next best way of people getting to know you.   6:31 – Role that video plays in business’s success in terms of marketing   7:32 – Using Video as Marketing Strategy   8:35 – “Video is an ongoing process.”   9:58 – “It’s important to be aware of what video’s strengths and limitations are.”   10:16 – Using video in a strategic way (Various types of sales & marketing video)   11:22 – “Training videos are… such a great way to document processes in your business.”   15:48 – How a business owner can get started to video marketing   17:34 – “If you do end up creating video that is not great quality… everything that makes up your brand can become diminished.”   17:55 – Case study of homemade video that undermined business   18:24 – Things to consider when creating your own branding through video   20:22 – Challenges people face when getting started to video marketing and overcoming it.   24:13 – “You’re not going to get a great return from spinning time and energy and all the areas that are sort of mediocre and you’re not so good at.”   24:35 – Actions to take when starting a video marketing   Resources Mentioned: * www.dreamengine.com.au

Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy?

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?

The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!

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