Why has the live events production industry been so chronically underserved by technology? The answer starts somewhere most people have never thought to look: a government database.
In this episode, guest host Dani Porter-Condon, VP of Marketing at LASSO, breaks down the foundational reasons production companies keep ending up with software that wasn't built for them — and what it actually takes to close that gap.
You'll learn:
- Why live events production doesn't have its own industry classification, and why that matters more than you'd think
- The critical difference between an event organizer and an event operator — and why confusing the two has cost this industry decades of operational clarity
- How production companies can identify whether they have a headcount problem or a systems problem (hint: it's almost always the systems)
- What operational maturity actually looks like on the other side of the chaos
If you're running an AV house, production company, or crew staffing firm and you've ever felt like every tool you try was built for someone else — this one's for you.
👉 See what a purpose-built event operating system looks like: lasso.io/demo
What is Corralling the Chaos?
Welcome to Corralling the Chaos, the podcast where we round up the world of event management.
Each episode, we'll unravel the complexities of managing events, from staffing and scheduling to embracing technology and adapting to industry trends. Explore success stories, learn from challenges, and discover the strategies that keep live events running like well-oiled machines.
So, saddle up as we wrangle the chaos and find the order within.
This podcast is hosted by Angela Alea, President and Chief Revenue Officer at LASSO.