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Behind the Book Cover

Dr. Adi Jaffe is someone who's well-known in addiction and recovery circles—primarily for his unorthodox approach to recovery. A former meth addict who went to prison for dealing drugs, Jaffe cleaned up his act in rehab and spent three years in 12-step abstaining from drugs and alcohol. And then one day he thought about drinking; he talked it over with the people in his life and gave it a try. It's now 11 years later and his addiction hasn't resurfaced, despite the fact that he's sampled both pot and ecstasy during this past decade and change. During this time, he went to grad school, became a counselor and opened Alternatives Addiction Treatment, a rehab that teaches people to moderate drinking (it also shows those seeking abstinence how to achieve that). A sought-after public speaker (check out his Ted X talk here), Jaffe is the first to admit that he may be wrong about his approach to addiction but is determined to try to spark conversations that show people there are alternatives to 12-step. In this episode, we discuss why you shouldn't ride a motorcycle to make your drug deals, what it's like to stay sober in jail and how he may have just had his first spiritual experience, among many other topics.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Dr. Adi Jaffe is someone who's well-known in addiction and recovery circles—primarily for his unorthodox approach to recovery. A former meth addict who went to prison for dealing drugs, Jaffe cleaned up his act in rehab and spent three years in 12-step abstaining from drugs and alcohol. And then one day he thought about drinking; he talked it over with the people in his life and gave it a try. It's now 11 years later and his addiction hasn't resurfaced, despite the fact that he's sampled both pot and ecstasy during this past decade and change. During this time, he went to grad school, became a counselor and opened Alternatives Addiction Treatment, a rehab that teaches people to moderate drinking (it also shows those seeking abstinence how to achieve that). A sought-after public speaker (check out his Ted X talk here), Jaffe is the first to admit that he may be wrong about his approach to addiction but is determined to try to spark conversations that show people there are alternatives to 12-step. In this episode, we discuss why you shouldn't ride a motorcycle to make your drug deals, what it's like to stay sober in jail and how he may have just had his first spiritual experience, among many other topics.

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it.

Come find out what traditional publishers don't want you to know.