Beyond Should: women reinventing their lives, careers & owning their power

What happens when you stop following the path you were supposed to take—and start trusting what actually feels right?

In this episode of Beyond Should, Lucy sits down with creative executive and brand strategist Shena Patel to unpack how letting go of “should” can open the door to a more aligned, expansive career. From switching from pre-med to English lit to building a non-linear path across publishing, fashion, and creative leadership, Shena shares how trusting her instincts—and embracing uncertainty—changed everything.

They explore the difference between expectation and expectancy, the power of relationships in shaping your career, and why you’re allowed to change your mind at any stage of your life.

Shena Patel is a New York–based creative executive, strategist, and writer with over 20 years of experience shaping brand voices and campaigns across luxury, fashion, lifestyle, and women's health. Today, she works with founders and CEOs as a fractional creative leader, helping build purpose-driven brands with clarity and impact.

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Beyond Should is creatively supported by a team of dynamic women: 
Host and Founder of TMC : Lucy Reynolds 
Executive Producer: Lauren LoGrasso
Producer: Daniela Silva  
Marketing Manager: Esti MacInnes

What is Beyond Should: women reinventing their lives, careers & owning their power?

Beyond Should is a podcast about breaking down the barriers of our “shoulds.”

“I should stay in this job… I should take that meeting… I shouldn’t say how I really feel… I should, I should, I should.” Sound familiar?
But what if everything powerful, beautiful, true, and authentic lives on the other side of should?

Hosted by Lucy Reynolds, certified coach and founder of The Murmuration Collective, Beyond Should invites listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply want. Through stories, wisdom, and candid conversations with inspiring guests — thought leaders, creative minds, advocates, artists, entrepreneurs, and storytellers — each episode explores courage, self-trust, asking for help, embracing failure, and stepping into a more vibrant, authentic way of living.

Expect laughter, honesty, vulnerability, and the occasional f-bomb as we challenge cultural conditioning, shed inherited expectations, and reclaim personal power.

Because when we show up boldly, we elevate not only our own lives — but the world around us.

Beyond Should premieres on Tuesday, March 10th in honor of Women's History Month. New episodes will be out every other Tuesday.

Follow on Apple Podcast, Spotify, or wherever good podcasts are found. See you on the other side of Should!