Ecomm Breakthrough

Mike McClary is Co-creator of Amazing.com’s Amazing Selling Machine, which aids thousands of entrepreneurs in establishing lucrative businesses by selling products on Amazon. As an accomplished e-commerce seller, he’s sold millions of dollars worth of products on Amazon via multiple established companies. Mike is dedicated to teaching entrepreneurs how to build successful e-commerce businesses using the tools available through ASM. In this episode… Higher conversion rates indicate more people are buying from your store, increasing sales and revenue. It also means that your product listing is well-optimized and can effectively compete in the marketplace. So what are some impactful strategies to escalate sales conversions? If you want to 10X your sales, Mike McClary shares his conversion bomb, a secret weapon he developed to optimize product listings. To do this, you must set up processes to manipulate Amazon’s algorithm that suggests continuous sales. Mike advocates setting up strikethrough pricing, which is selling products at a higher list price by attaching a coupon or Prime-exclusive discount to the price. This is effective because the coupons do not factor into the original price. Another way to influence the algorithm is by adding numerous converting badges to the list price, such as coupons and money-off promotions. This conversion bomb will inflate your conversion rates, increase the number of units sold per transaction, and boost product rankings.  Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he sits down with Mike McClary, CEO of Amazing.com, to explore e-commerce diversification and Amazon advertising. Mike discusses the evolution of Amazon, shares seller-growth tactics to help entrepreneurs exceed seven figures, and details his conversion bomb strategy. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Mike McClary on LinkedIn | Instagram Email Mike McClary: support@amazing.com Amazing.com Special Mention(s): Kevin King on LinkedIn Adam “Heist” Runquist on LinkedIn Matthew Clark on LinkedIn Alex Hormozi on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Three Simple Steps: A Map to Success in Business and Life by Trevor G. Blake SellerCon Google Keep Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber on the” eComm Breakthrough Podcast

Show Notes

Mike McClary is Co-creator of Amazing.com’s Amazing Selling Machine, which aids thousands of entrepreneurs in establishing lucrative businesses by selling products on Amazon. As an accomplished e-commerce seller, he’s sold millions of dollars worth of products on Amazon via multiple established companies. Mike is dedicated to teaching entrepreneurs how to build successful e-commerce businesses using the tools available through ASM.

In this episode…

Higher conversion rates indicate more people are buying from your store, increasing sales and revenue. It also means that your product listing is well-optimized and can effectively compete in the marketplace. So what are some impactful strategies to escalate sales conversions?

If you want to 10X your sales, Mike McClary shares his conversion bomb, a secret weapon he developed to optimize product listings. To do this, you must set up processes to manipulate Amazon’s algorithm that suggests continuous sales. Mike advocates setting up strikethrough pricing, which is selling products at a higher list price by attaching a coupon or Prime-exclusive discount to the price. This is effective because the coupons do not factor into the original price. Another way to influence the algorithm is by adding numerous converting badges to the list price, such as coupons and money-off promotions. This conversion bomb will inflate your conversion rates, increase the number of units sold per transaction, and boost product rankings. 

Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he sits down with Mike McClary, CEO of Amazing.com, to explore e-commerce diversification and Amazon advertising. Mike discusses the evolution of Amazon, shares seller-growth tactics to help entrepreneurs exceed seven figures, and details his conversion bomb strategy.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

What is Ecomm Breakthrough?

Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.

Here's a small list of the topics we will cover:
- How to find new products to sell
- How to find good manufacturers
- How to manage cash flow
- Inventory management (shipping & logistics)
- Optimizing sales pages for conversion
- How to successfully launch a new product on Amazon.com
- Product ranking & optimization
- Amazon PPC management
- Implementing business operating systems
- Driving external traffic to Amazon
- Preparing to exit
- How to hire and build a team with A-Level talent
- Leadership skills