{ "version": "1.0.0", "segments": [ { "speaker": "Helen", "startTime": "0.0", "endTime": "23.744999", "body": "You know when you're watching a video and you get to that moment where you decide if you're gonna scroll or stay on the video? That is the topic for today. Welcome to the Muthership Creator Strategy. We're gonna talk about quick edits and what they are good for, as well as some of those strategies. And the reason why I wanna talk about this today is that in my Monday meeting this week, we have our weekly meetings for the studio." }, { "speaker": "Helen", "startTime": "24.065", "endTime": "67.85", "body": "And I did a demonstration of a quick cut video just using a product, not even being on camera because a lot of people like to do faceless content or they're doing sales videos for TikTok shop products. And I thought it would be a nice, fun lesson to teach people how to do quick editing. And I I'm I love when the reaction and the feedback is so positive, and I'm like, I know I struck a chord. This is a topic we need to talk about, and I'm gonna just really review the reason for quick editing when it's what it's good for and some of the other engagement techniques in editing. And if you're someone who doesn't know how to do it, if you don't know how to edit, AI is not gonna do this for you." }, { "speaker": "Helen", "startTime": "67.85", "endTime": "93.49", "body": "I'm sorry. The programs at this point are not good enough to really deliver what you need. Being creative within yourself and learning how to make the edits the way you want your story to be told is done by you. And it's not done spending hours and hours hunting and pecking in an edit app. It's quick, and if you know how to do it, I'm gonna play something for you because one of the studio members who attended the lesson left me a voice note." }, { "speaker": "Helen", "startTime": "93.49", "endTime": "94.85", "body": "And this is what she said." }, { "speaker": "Speaker 2", "startTime": "95.009995", "endTime": "116.87", "body": "Miss Helen, not only am I creating better content, I'm creating faster content. I applied everything that I learned from you in that meeting yesterday. I used to procrastinate before I had to do content because I didn't wanna sit down for hours and hours and hours. And next thing you know, I did everything you said. Thank you so much." }, { "speaker": "Speaker 2", "startTime": "116.87", "endTime": "126.565", "body": "I just had to stop. I have gone through three videos. Wait. That would have taken me five or six hours. I'm done in about fifteen to thirty minutes." }, { "speaker": "Speaker 2", "startTime": "126.565", "endTime": "132.085", "body": "Just wanted to let you know, your stuff is working. We're listening. Thank you, Helen." }, { "speaker": "Helen", "startTime": "132.085", "endTime": "148.18001", "body": "Is that beautiful? Okay. So out of the mouths of babes, the babes being my studio members, They are learning. They are implementing. They are moving faster because I'm teaching how not to overthink in real time and very efficiently." }, { "speaker": "Helen", "startTime": "148.42", "endTime": "169.54", "body": "I love the Monday meetings. They are very inspiring for me. So just for those of you who come to them, thank you so much. And even if you listen to them after the fact, as long as you're getting something out of it, that is what I'm here for. So I wanna really dive into the strategy of editing, and there's an idea that I found online that I have to share with you." }, { "speaker": "Helen", "startTime": "169.54", "endTime": "182.68501", "body": "This is so enlightening to me. So the core idea is that cuts are not decoration. They are attention management. Okay? Retention management, you can call it, or attention management." }, { "speaker": "Helen", "startTime": "182.68501", "endTime": "200.28", "body": "I I don't care how you reframe it. But they cutting and editing is a way of managing the retention of your audience. You can control it. I just had a meeting with my production on a production that I'm working on, and they were asking me all these different things about the techniques for shooting for social media. And I said, yay." }, { "speaker": "Helen", "startTime": "200.28", "endTime": "226.66", "body": "We could do all the shooting techniques. It comes down to the editing. Editing is where you can take something that is so boring and make it so interesting. Now hopefully by the end of this episode, you're gonna understand why editing pace makes or breaks your attention and it's not just an editing style for the sake of, you know, a guru said shake the camera and cut and make fast cuts. I want to explain why and what the uses of each different type of cutting is." }, { "speaker": "Helen", "startTime": "226.81999", "endTime": "255.77", "body": "Because obviously, let's just say, you are a meditation expert. You're a meditation, teacher or you want to bring people in to a breathing technique, breathing exercises, whatever you wanna do. If you're doing something like that on your page, you don't need to be quick cuts. You want to bring people in for the sake of calm. But you need to still manage the content within the calm so that you're not losing your audience." }, { "speaker": "Helen", "startTime": "255.77", "endTime": "274.39502", "body": "But the pace of something like that is going to be very different than what I did for my water bottle demonstration where I did quick quick quick quick. All the cuts were point five seconds to point eight seconds. Super fast moments highlighting the features of the water bottle. That was the lesson that I taught this week. And you can see the one that I posted." }, { "speaker": "Helen", "startTime": "274.39502", "endTime": "293.56", "body": "It's before I put a voice over and then after. And you could decide, do you like it with a voice over or without? But we did a lot of discussion about that exercise of making quick cuts and why. So let's talk about the different scenarios in editing that you can use, the different techniques. Alright?" }, { "speaker": "Helen", "startTime": "293.56", "endTime": "314.12", "body": "Here we go. Number one, you can, in speaking videos, do jump cuts. And I am I'm very critical when I work in production when I work with editors because they're used to pacing things for TV ads where it's normal speaking pace like I'm saying here and the words are not cut so tight. It's you're in it for the long haul. You're watching a show." }, { "speaker": "Helen", "startTime": "314.12", "endTime": "326.085", "body": "You've sat down, and you're committed. But when you're watching social media, it's you're not watching a long show. You haven't committed. You're scrolling, scrolling, scrolling. So the content you're consuming has to be delivered at a different pace." }, { "speaker": "Helen", "startTime": "326.32498", "endTime": "353.845", "body": "I will die on that hill for real. And I know that there are some story videos that just hit and it's the content of the person delivering, the the story that they're delivering, that a pace and the cutting doesn't matter. There are exceptions to this concept, of course. Everything has an exception. I'm just telling you that if you are trying to hold your audience in a sea of other people who are trying to get the attention because at what is it?" }, { "speaker": "Helen", "startTime": "353.845", "endTime": "380.245", "body": "Eyeballs are the new, oil. You know, having people's attention is like equal to a hot commodity right now. So these are the things I'm gonna explain. And if it's a story that you're gonna tell about your breakup or like the woman who told the story about her husband living the second life, I can't even think of the name of the person right now. But there's stories that will hold attention no matter how slow they are told or how paced they are." }, { "speaker": "Helen", "startTime": "380.645", "endTime": "405.40503", "body": "There doesn't have to be any editing. But for the that's an exception to the rule, and the rule that will help you as a creator is to at least think about these things as you're making your videos. And you can completely ignore all of them. You are free to ignore all of this advice. This is just guidance that you can choose to take in if it suits you." }, { "speaker": "Helen", "startTime": "405.565", "endTime": "424.16", "body": "It's also worth experimenting. So if you even talk long about something and you think, I just want to let it live the way it lives, you can also do an alternate version where you try it with edits in it. And let the one live the way it lives and let the edited one be put out there and see which one does better. You can do your own experimenting with editing. That's the beauty of social media." }, { "speaker": "Helen", "startTime": "424.16", "endTime": "443.725", "body": "You don't have to just post it once. You can post the same thing 10 times, different versions. No one's going to follow it and track it the way you're tracking it. So, for jump cuts and the use of them, when you're in a speaking video, they're really good for talking head videos. This way, you're not waiting for the person to finish the sentence, breathe in, and go again." }, { "speaker": "Helen", "startTime": "443.725", "endTime": "461.68503", "body": "It's like tight, tight, tight, tight. And this is something that I teach. I'm not gonna teach that here. But tight editing with no breaths, that is your friend. I also taught a lesson where the overlapping voice over was a thing because it's like doesn't even give the audience a minute to to scroll because you're in your next sentence while the first sentence is ending." }, { "speaker": "Helen", "startTime": "461.68503", "endTime": "484.06003", "body": "So those techniques are huge. The next thing is any kind of, text overlay or interrupt. So when you're, in a speaking video in particular potentially, you're putting things on top. You're having text happening at the same time. You're putting overlays over because after a while, might be tired of watching your face and having you speak." }, { "speaker": "Helen", "startTime": "484.38", "endTime": "504.655", "body": "Honestly, I will take no insult. A lot of times I'm talking way too long, but I'm teaching a lesson, so eventually I'm gonna get to the lesson. And people stick around for that. But if I'm just doing a talking head video about a topic, I tend to try and put things on top of it to keep my audience engaged because I know that they're gonna they're gonna scroll. So overlays equals interrupts." }, { "speaker": "Helen", "startTime": "504.91998", "endTime": "521.215", "body": "Another technique is speed changes. So I don't love when a whole video is sped up. I really, really don't. It's so agitating to me that I will immediately scroll. But if there is a slow, slow, quick, slow, slow, quick, quick, slow, I can handle that." }, { "speaker": "Helen", "startTime": "521.215", "endTime": "550.705", "body": "If it's little blips of a speed up and then it goes back to normal speed, I like that's more of a style and it's more appealing, and it is definitely a strategy. So you can move quickly through something that you don't want to spend a lot of time on. You could also make three quick cuts to travel the same distance instead of speeding it up. So you can choose to do quick cuts there or a speed up, but doing speed changes could be another strategy. Fourth one is looping, and that works well for short content." }, { "speaker": "Helen", "startTime": "550.705", "endTime": "586.895", "body": "I know people like to do longer videos for the creator rewards, but if you're gonna do a loop, it really only is effective on a short video because you've gotta assume people really watching that long for the most part, so no one's gonna stick around for a loop that's a minute later. They might stick around for a loop that's seven seconds, ten seconds, maybe even fifteen, but after that, you're gonna lose someone. Don't bother to loop if it's a long piece of content like that. It's really worth looping on the shorter ones. And then the last technique is what we'll call it progress indicators, but it's like numbering systems." }, { "speaker": "Helen", "startTime": "586.895", "endTime": "635.53", "body": "So here's three things and one, two, three. What I will tell you, and this is just from experience as a viewer, is if you are just putting one and then two and then a few minutes late, a few seconds, you know, next topic, three and you're putting it in like that, even if you've said, here are five things, it's a good idea, and I don't even take my own advice on this, but it's good advice, so take it. When you have like five things, it's a good idea to keep the numbers one, two, three, four, and five on the screen the whole time and then fill in each one. Because when someone sees there's five blanks, they'll wait for the last one. But if you're just saying one and then two and then three, when that person's listening to the point number three, they might not even stick around for point number five." }, { "speaker": "Helen", "startTime": "635.91504", "endTime": "666.37", "body": "But if point number five was a blank space that that they were waiting for it to get filled, psychologically, they're more likely to stick around. I might have to write this down and take my own advice on this because a lot of times I don't do it. I will just say, here's five tips for, you know, new that you should know about TikTok, and I just start doing them. I don't make a list, and I really, really know that I should make a list. I should have it up there, one, two, three, four, and five numbers with blanks until you fill each one in, and you'll get better retention." }, { "speaker": "Helen", "startTime": "666.695", "endTime": "697.47003", "body": "So those are just some of the examples that you could use for your content. This is the kind of thing I love to teach in lessons. I like to demonstrate every Monday. I get more out of demonstrating it and watching everybody on screen going, yes, oh my god, or smiling, or the reactions I get from the people that I'm teaching are they're my benchmark for knowing that I'm hitting the right chords, that I'm delivering useful information. And so I bring that to you here just as like an overview." }, { "speaker": "Helen", "startTime": "697.785", "endTime": "713.35004", "body": "But if you really want to dig into the meat of the matter, you know where to go. I'm not gonna say it because I just say it too much. I love it. I know that's why I'm here, and I want you to think about this in your content. I just had to teach a production group about it because I was like, listen." }, { "speaker": "Helen", "startTime": "713.59", "endTime": "727.985", "body": "Even though you think this is edited tightly, there's so much space. And I could take I actually did it. I took a before and after. I did a video a video that they edited. They sent it to me, and I sent it back to them with tighter edits." }, { "speaker": "Helen", "startTime": "727.985", "endTime": "740.45", "body": "And I know it's more engaging. I know that this is my forte, and I know that I'm meant to share it. So thank you for being here. And, yeah, we're getting TikTok. You don't stop closer to the retreat." }, { "speaker": "Helen", "startTime": "740.93", "endTime": "751.325", "body": "Very exciting. Lots happening closer to the app. Each week, we get one week closer to app launch. I can't wait till it's actually happening. I feel like I'm in a house renovation or something." }, { "speaker": "Helen", "startTime": "752.04504", "endTime": "763.59", "body": "They tell you, oh, it's gonna be a month, and then three months later, you're still living in a rental because they're still fixing your house. Anyway, not really. It's not gonna be that much longer. But I am very excited about it. So yay to that." }, { "speaker": "Helen", "startTime": "763.59", "endTime": "787.065", "body": "And it's going to be really fun for me that when I get the little alerts on my phone from the studio and it says, Mighty your Mighty Alerts, it'll say Mothership Creator Studio but it's got the Mighty icon. Mine's gonna have the Muthership Studio icon, and I can't wait. I think it's gonna be a new like a new chapter. So thank you for being with me, and I'll see you next week." } ] }