Steal Shamelessly: Why Every Marketer Needs A Swipe File (with Black Travel Box's Orion Brown)

Here’s the thing. If you don’t have other brands you look to for inspiration, you’re missing out. Will you be able to do everything the Sephoras of your industry are doing? Of course not. But small improvements here and there create a way better experience over time. That’s exactly what Orion Brown has done with her brand, Black Travel Box. Here’s how she uses her swipe file for inspo.

Show Notes

Orion worked in brand before she launched her own business. But it was just brand at any old company. She worked her way up at Kraft (yes, that Kraft) and started her own brand as a side hustle to solve her own problem. On this episode, she shares:

• Building a consistent and compelling story.
• Why you should start with automated emails first.
• Why you need role models.
• Orion’s secret for consumer insights.

Show Notes & Links

• [10:04] Launching Black Travel Box.
• [14:30] A/B testing the tagline.
• [22:37] How to nail your product pages.
• [27:31] Driving sales and knowing where your customers hang out.
• [33:42] How to get around paying for photoshoots and models.
• [35:55] Orion’s biggest aha moment with email.
• [42:41] Best campaign ever.
• [48:38] Getting featured on Beyonce’s blog and turning that into other PR.
• Orion Brown on Twitter
• Black Travel Box
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.