PROSPER

Passionate Paul Sokol is a speaker, author, and expert in Automated Experience Design, which helps business owners achieve meaningful outcomes using humanized automation to maximize their input effort. He is very passionate about helping people understand the "customer journey" and using automation to enhance a customer’s experience. He shares tips for business owners to help them better understand the UPSYD method, marketing automation, and the sales, fulfillment, and people journey. In addition, Paul emphasizes that your company needs to be aligned to grow a business quickly, and you need to have a recruitment and sales pipeline. Listen to hear why Paul calls himself a “mad scientist” and his thoughts on how to find your target market and get to know your customers.

Show Notes

📈 Paul mastered using automation to build relationships at scale. 01:03
🛎️ His strategy of reminding people to take action: The weekly Redeemer timing. 01:37
🙂 Human psychology, planning, and storyboarding the journey you want to create. 04:25
🕵️‍♂️ Know your customers almost as well as you know your spouse and some other secrets about being there for your market. 06:51
🎯 What is target market research, and how to do it well? 08:09
🗝️ What is UPSYD and awareness of the target market? 09:011
🛣️ The journey of every offer and how it works. 11:01
🥌 If you want to design your customer’s journey well, operational processes must run smoothly. 13:33
🙌 What is a Business stack, and how can it help businesses grow? 14:48
🏙️ What is a people's journey, and how does it work in big companies? 16:46
🌟 Paul’s work with the Shark Tank winner and creating a hugely successful funnel. 19:30
🎨 “Messaging for automation is a very subtle art.” 22:28
✍️ Tip on how to find a good copywriter. 23:26
➡️ The secret to good marketing: Get people to know you. 24:39
👨‍🔬 Why does Paul call himself a Mad Scientist? 26:21
🤩 Paul is all about abundance and prosperity. 29:01

Connect with Paul: www.book.paulsokol.me
👉 Connect with AnnaMaria: www.linkedin.com/in/annamariabliven
⭐ Connect with AnnaMaria: www,onwardupwardinc.org

What is PROSPER?

The good, the bad, and the ugly of life after a layoff. Stories from human resource experts and other incredible folks about the successes and the struggles of finding work, keeping work, and paving the path to Prosper.