In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.
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Timestamps:
- (01:10) - Who is Abhay Singh?
- (02:01) - Abhay’s background.
- (04:00) - What is Mesh?
- (06:12) - Performance enablement at HR.
- (06:52) - Abhay’s biggest learnings at demand gen.
- (10:26) - How to identify effective channels?
- (15:22) - Communicating marketing ROI with C-level executives.
- (17:06) - How can value be measured on ‘dark social’?
- (21:45) - Content marketing contribution to creating demand at Mesh.
- (23:15) - Abhay’s thoughts on original content.
- (28:16) - Use cases of ChatGPT.
- (31:34) - The future of SaaS marketing.
- (35:54) - Learn more about Abhay and Mesh and get in touch.
- (36:30) - Outro
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What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.