Alex and Myriam Guerrero didn't plan on becoming franchise owners — Alex stumbled into it at a USO transition event when a franchise broker showed up and offered a presentation. Four years later, they're running a Tint World location in El Paso, scaling to three stores, and building the kind of franchisee-franchisor trust that most brands spend years trying to manufacture. This conversation gets into what it really takes to build a business with your spouse, what the franchising industry is still getting wrong with veterans, and why legacy franchisees don't need another broadcast — they need a direct conversation.
In this episode:
- What Alex learned about veterans and the franchising knowledge gap — and what he's doing about it
- How he and Myriam built a grow-from-within culture they can protect as they scale
- Why their relationship with their franchisor works — and what it would take to replicate that across a network
Guest: Alex and Myriam Guerrero, Franchisees, Tint World Host: Katherine LeBlanc, Fractional CMO | Apollo CMO
Are you a franchise brand leader working on a growth challenge? Katherine works with franchise brands as a Fractional CMO. Learn more at
apollocmo.comWhat is Franchise Leader Spotlight?
The Franchise Leader Spotlight Podcast puts you inside the conversations franchise brand presidents, CMOs, development officers and operators are actually having - about growth, franchisee adoption, marketing strategy, and what it really takes to build a system that scales.
Host Katherine LeBlanc, Fractional CMO and founder of MyPodcastHost, sits down with the executives shaping modern franchising to ask the questions most people dance around. No fluff. No keynote speak. Just real experience from the people running real brands.
If you lead a franchise brand or you're building toward one - this is the show for you. Subscribe and join the conversation.